Psychological foundations of marketing: the keys to consumer behavior
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2018
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverzeichnis Seite 391-435 |
| Beschreibung: | xviii, 465 Seiten Illustrationen, Diagramme |
| ISBN: | 9781138219151 9781138219144 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | PSYCHOLOGICAL FOUNDATIONS OF MARKETING
/ KIMMEL, ALLAN J.YYEAUTHOR
: 2018
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PSYCHOLOGY AND MARKETING: A DYNAMIC RELATIONSHIP
MOTIVATION
PERCEPTION
LEARNING
DECISION MAKING
CONSUMER ATTITUDES
PERSONALITY AND THE SELF-CONCEPT
SOCIAL INFLUENCE
REFERENCES
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| bvnumber | BV044740315 |
| callnumber-first | H - Social Science |
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| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 631 CW 7500 |
| ctrlnum | (OCoLC)1015928790 (DE-599)BVBBV044740315 |
| dewey-full | 658.8001/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8001/9 |
| dewey-search | 658.8001/9 |
| dewey-sort | 3658.8001 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| isbn | 9781138219151 9781138219144 |
| language | English |
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| spelling | Kimmel, Allan J. Verfasser (DE-588)143092332 aut Psychological foundations of marketing the keys to consumer behavior Allan J. Kimmel Second edition London ; New York Routledge 2018 xviii, 465 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis Seite 391-435 Marketing Psychological aspects Marktpsychologie (DE-588)4140888-3 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 s DE-604 Werbepsychologie (DE-588)4140889-5 s Verbraucherverhalten (DE-588)4062644-1 s Erscheint auch als Online-Ausgabe, ebk 978-1-315-43609-8 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030136153&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kimmel, Allan J. Psychological foundations of marketing the keys to consumer behavior Marketing Psychological aspects Marktpsychologie (DE-588)4140888-3 gnd Werbepsychologie (DE-588)4140889-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4140888-3 (DE-588)4140889-5 (DE-588)4062644-1 |
| title | Psychological foundations of marketing the keys to consumer behavior |
| title_auth | Psychological foundations of marketing the keys to consumer behavior |
| title_exact_search | Psychological foundations of marketing the keys to consumer behavior |
| title_full | Psychological foundations of marketing the keys to consumer behavior Allan J. Kimmel |
| title_fullStr | Psychological foundations of marketing the keys to consumer behavior Allan J. Kimmel |
| title_full_unstemmed | Psychological foundations of marketing the keys to consumer behavior Allan J. Kimmel |
| title_short | Psychological foundations of marketing |
| title_sort | psychological foundations of marketing the keys to consumer behavior |
| title_sub | the keys to consumer behavior |
| topic | Marketing Psychological aspects Marktpsychologie (DE-588)4140888-3 gnd Werbepsychologie (DE-588)4140889-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketing Psychological aspects Marktpsychologie Werbepsychologie Verbraucherverhalten |
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