Digital marketing: communicating, selling and connecting
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | xiv, 203 Seiten Illustrationen, Diagramme |
| ISBN: | 9781788115360 9781788115346 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044740052 | ||
| 003 | DE-604 | ||
| 005 | 20181026 | ||
| 007 | t | ||
| 008 | 180131s2018 a||| |||| 00||| eng d | ||
| 020 | |a 9781788115360 |c paperback |9 978-1-78811-536-0 | ||
| 020 | |a 9781788115346 |c cased |9 978-1-78811-534-6 | ||
| 035 | |a (OCoLC)1024313707 | ||
| 035 | |a (DE-599)BVBBV044740052 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-M382 |a DE-20 |a DE-188 |a DE-1050 |a DE-355 |a DE-N2 |a DE-473 |a DE-573 |a DE-739 |a DE-634 | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Hofacker, Charles F. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Digital marketing |b communicating, selling and connecting |c Charles F. Hofacker, Carl DeSantis Professor of Business Administration, College of Business, Florida State University, USA |
| 264 | 1 | |a Cheltenham, UK ; Northampton, MA, USA |b Edward Elgar Publishing |c [2018] | |
| 300 | |a xiv, 203 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |b Online-Ausgabe |z 978-1-78811-535-3 |
| 856 | 4 | 2 | |m V:DE-601;B:DE-206 |q application/pdf |u http://www.gbv.de/dms/zbw/1013577507.pdf |y Inhaltsverzeichnis |3 Inhaltsverzeichnis |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030135894&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030135894 | ||
Datensatz im Suchindex
| _version_ | 1804178242896134144 |
|---|---|
| adam_text | Preface xi ii
Acknowledgments xv
SECTION I MARKETING AND DIGITAL NETWORKS
1 What is digital marketing? 3
2 Electronic service 10
3 Internet design and philosophy 16
4 Observational and experimental data 26
5 Legal and ethical aspects of digital marketing 34
6 Internal company operations 42
SECTION II DIGITAL NETWORKS AS A COMMUNICATIONS
MEDIUM
7 Consumer-business relationships 49
8 Business-business relationships 58
9 The online audience 63
10 Human information processing 69
11 Visual design practice 75
12 Writing for the screen 82
13 Site structure 88
14 Interactive advertising 94
SECTION III DIGITAL NETWORKS AS A DISTRIBUTION
CHANNEL 15 16 17 18 19 20 21
15 Consumer problem solving online 107
16 Consumer search 113
17 Channels and direct channels 119
18 Mobile devices 127
19 Selling strategy 132
20 Hubs and auctions 139
21 Information versus inventory 147
vi • Digital marketing
SECTION IV DIGITAL NETWORKS AS A CONNECTION
SERVICE
22 Information products 155
23 User-generated content 163
24 Virtual communities 169
25 Social media 174
26 Strategy in a networked world 181
27 The future of e-marketing 186
Index 195
|
| any_adam_object | 1 |
| author | Hofacker, Charles F. |
| author_facet | Hofacker, Charles F. |
| author_role | aut |
| author_sort | Hofacker, Charles F. |
| author_variant | c f h cf cfh |
| building | Verbundindex |
| bvnumber | BV044740052 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1024313707 (DE-599)BVBBV044740052 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01777nam a2200361 c 4500</leader><controlfield tag="001">BV044740052</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20181026 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">180131s2018 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781788115360</subfield><subfield code="c">paperback</subfield><subfield code="9">978-1-78811-536-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781788115346</subfield><subfield code="c">cased</subfield><subfield code="9">978-1-78811-534-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1024313707</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044740052</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M382</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-634</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hofacker, Charles F.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Digital marketing</subfield><subfield code="b">communicating, selling and connecting</subfield><subfield code="c">Charles F. Hofacker, Carl DeSantis Professor of Business Administration, College of Business, Florida State University, USA</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cheltenham, UK ; Northampton, MA, USA</subfield><subfield code="b">Edward Elgar Publishing</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xiv, 203 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="b">Online-Ausgabe</subfield><subfield code="z">978-1-78811-535-3</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">V:DE-601;B:DE-206</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://www.gbv.de/dms/zbw/1013577507.pdf</subfield><subfield code="y">Inhaltsverzeichnis</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030135894&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030135894</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV044740052 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:00:52Z |
| institution | BVB |
| isbn | 9781788115360 9781788115346 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030135894 |
| oclc_num | 1024313707 |
| open_access_boolean | |
| owner | DE-M382 DE-20 DE-188 DE-1050 DE-355 DE-BY-UBR DE-N2 DE-473 DE-BY-UBG DE-573 DE-739 DE-634 |
| owner_facet | DE-M382 DE-20 DE-188 DE-1050 DE-355 DE-BY-UBR DE-N2 DE-473 DE-BY-UBG DE-573 DE-739 DE-634 |
| physical | xiv, 203 Seiten Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Edward Elgar Publishing |
| record_format | marc |
| spelling | Hofacker, Charles F. Verfasser aut Digital marketing communicating, selling and connecting Charles F. Hofacker, Carl DeSantis Professor of Business Administration, College of Business, Florida State University, USA Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing [2018] xiv, 203 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Online-Marketing (DE-588)7706419-7 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Online-Marketing (DE-588)7706419-7 s DE-604 Erscheint auch als Online-Ausgabe 978-1-78811-535-3 V:DE-601;B:DE-206 application/pdf http://www.gbv.de/dms/zbw/1013577507.pdf Inhaltsverzeichnis Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030135894&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hofacker, Charles F. Digital marketing communicating, selling and connecting Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4123623-3 |
| title | Digital marketing communicating, selling and connecting |
| title_auth | Digital marketing communicating, selling and connecting |
| title_exact_search | Digital marketing communicating, selling and connecting |
| title_full | Digital marketing communicating, selling and connecting Charles F. Hofacker, Carl DeSantis Professor of Business Administration, College of Business, Florida State University, USA |
| title_fullStr | Digital marketing communicating, selling and connecting Charles F. Hofacker, Carl DeSantis Professor of Business Administration, College of Business, Florida State University, USA |
| title_full_unstemmed | Digital marketing communicating, selling and connecting Charles F. Hofacker, Carl DeSantis Professor of Business Administration, College of Business, Florida State University, USA |
| title_short | Digital marketing |
| title_sort | digital marketing communicating selling and connecting |
| title_sub | communicating, selling and connecting |
| topic | Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Online-Marketing Lehrbuch |
| url | http://www.gbv.de/dms/zbw/1013577507.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030135894&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT hofackercharlesf digitalmarketingcommunicatingsellingandconnecting |
Es ist kein Print-Exemplar vorhanden.
Inhaltsverzeichnis