Global entrepreneurship and new venture creation in the sharing economy:

"This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as th...

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Bibliographic Details
Other Authors: Norhayati Zakaria 1969- (Editor), Kaushal, Leena A. 1977- (Editor)
Format: Book
Language:English
Published: Hershey, Pennsylvania Business Science Reference, an imprint of IGI Global [2018]
Series:Advances in business strategy and competitive advantage (ABSCA) book series
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Summary:"This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics"...
Item Description:Includes bibliographical references (pages 206-238) and index
Physical Description:xv, 244 Seiten 29 cm
ISBN:9781522528357