Transnational management: text and cases in cross-border management
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, United Kingdom
Cambridge University Press
2018
|
| Ausgabe: | Eighth edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xviii, 553 Seiten Illustrationen, Diagramme |
| ISBN: | 9781108422437 9781108436694 |
Internformat
MARC
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| 245 | 1 | 0 | |a Transnational management |b text and cases in cross-border management |c Christopher A. Bartlett, Harvard University, Massachusetts, Paul W. Beamish, University of Western Ontario |
| 250 | |a Eighth edition | ||
| 264 | 1 | |a Cambridge, United Kingdom |b Cambridge University Press |c 2018 | |
| 300 | |a xviii, 553 Seiten |b Illustrationen, Diagramme | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a International business enterprises |x Management | |
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| 650 | 0 | 7 | |a Internationales Management |0 (DE-588)4114040-0 |2 gnd |9 rswk-swf |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-030133121 | ||
Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/QP 305 B289(8) |
| DE-BY-FWS_katkey | 702737 |
| DE-BY-FWS_media_number | 083000520917 |
| _version_ | 1824553544448999424 |
| adam_text | CONTENTS
List of Figures
List of Tables
Preface
Acknowledgments
Editorial Advisory Board
Introduction: So What Is Transnational Management?
Part 1 The Strategic Imperatives
1 Expanding Abroad: Motivations, Means, and Mentalities
Cases
1.1 Sher-Wood Hockey Sticks: Global Sourcing
1.2 Cameron Auto Parts: Early Internationalization
1.3 Mabe: Learning to be a Multinational (A)
2 Understanding the International Context: Responding to Conflicting
Environmental Forces
Cases
2.1 Global Wine War 2015: New World Versus Old
2.2 MTN and the Nigerian Fine
2.3 IMAX: Expansion in BRIC Economies (Revised)
2.4 Mahindra Ft Mahindra in South Africa
3 Developing Transnational Strategies: Building Layers of Competitive
Advantage
Cases
3.1 United Cereal: Lora Brill’s Eurobrand Challenge
3.2 Yushan Bicycles: Learning to Ride Abroad
3.3 Beer for All: SABMiller in Mozambique
3.4 GE’s Imagination Breakthroughs: The Evo Project
Part II The Organizational Challenge
4 Developing a Transnational Organization: Managing Integration,
Responsiveness, and Flexibility
Cases
4.1 Kent Chemical: Organizing for International Growth
4.2 Lundbeck Korea: Managing an International Growth Engine
page vii
x
xv
xvii
xix
1
9
11
29
39
47
64
83
104
118
134
151
167
176
183
193
213
215
235
245
VI
Contents
y
4.3 Philips versus Matsushita: The Competitive Battle Continues 259
4.4 Beiersdorf AG: Expanding Nivea’s Global Reach 276
5 Creating Worldwide Innovation and Learning: Exploiting Cross-Border
Knowledge Management 293
Cases
5.1 PftG Japan: The SK-II Globalization Project 306
5.2 Applied Research Technologies, Inc.: Global Innovation’s Challenges 324
5.3 Cisco India (A): Innovation in Emerging Markets 333
6 Engaging in Cross-Border Collaboration: Managing Across Corporate
Boundaries 345
Cases
6.1 Nora-Sakari: A Proposed JV in Malaysia (Revised) 364
6.2 Eli Lilly in India: Rethinking the Joint Venture Strategy 376
6.3 Amazon and Future Group: Rethinking the Alliance Strategy 392
Part III The Managerial Implications 405
7 Building New Management Capabilities: Key to Effective Implementation 407
Cases
7.1 Levendaiy Café: The China Challenge 425
7.2 Unilever’s Lifebuoy in India: Implementing the Sustainability Plan 436
7.3 Silvio Napoli at Schindler India (A) 452
7.4 Larson Inc. in Nigeria 468
8 Shaping the Transnational’s Future: Defining an Evolving Global Role 476
Cases
8.1 IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor (A) 496
8.2 Barrick Gold Corporation - Tanzania 507
8.3 Unilever’s New Global Strategy: Competing Through Sustainability 520
Index 541
|
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| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Eighth edition |
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| institution | BVB |
| isbn | 9781108422437 9781108436694 |
| language | English |
| lccn | 017056238 |
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| title | Transnational management text and cases in cross-border management |
| title_auth | Transnational management text and cases in cross-border management |
| title_exact_search | Transnational management text and cases in cross-border management |
| title_full | Transnational management text and cases in cross-border management Christopher A. Bartlett, Harvard University, Massachusetts, Paul W. Beamish, University of Western Ontario |
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| title_full_unstemmed | Transnational management text and cases in cross-border management Christopher A. Bartlett, Harvard University, Massachusetts, Paul W. Beamish, University of Western Ontario |
| title_short | Transnational management |
| title_sort | transnational management text and cases in cross border management |
| title_sub | text and cases in cross-border management |
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| topic_facet | International business enterprises Management Management Internationales Management Multinationales Unternehmen Fallstudiensammlung |
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Inhaltsverzeichnis
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 305 B289(8) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |