Marketing research: an applied approach
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
2017
|
| Ausgabe: | Fifth edition |
| Schlagworte: | |
| Online-Zugang: | FHD01 TUBA1 UBG01 |
| Beschreibung: | 1 Online-Ressource (xvi, 957 Seiten) Illustrationen |
| ISBN: | 9781292103150 9781292211329 |
Internformat
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| 250 | |a Fifth edition | ||
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Datensatz im Suchindex
| _version_ | 1804178236995796992 |
|---|---|
| any_adam_object | |
| author | Malhotra, Naresh K. Nunan, Daniel Birks, David F. |
| author_GND | (DE-588)139970096 (DE-588)1139511416 (DE-588)1034627031 |
| author_facet | Malhotra, Naresh K. Nunan, Daniel Birks, David F. |
| author_role | aut aut aut |
| author_sort | Malhotra, Naresh K. |
| author_variant | n k m nk nkm d n dn d f b df dfb |
| building | Verbundindex |
| bvnumber | BV044736781 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| collection | ZDB-30-PQE ZDB-150-PEB |
| ctrlnum | (ZDB-30_PQE)EBC5833109 (ZDB-150-PEB)978-1-292-10315-0 (OCoLC)1013459681 (DE-599)BVBBV044736781 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Fifth edition |
| format | Electronic eBook |
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| id | DE-604.BV044736781 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:00:46Z |
| institution | BVB |
| isbn | 9781292103150 9781292211329 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030132721 |
| oclc_num | 1013459681 |
| open_access_boolean | |
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| owner_facet | DE-1050 DE-473 DE-BY-UBG DE-83 |
| physical | 1 Online-Ressource (xvi, 957 Seiten) Illustrationen |
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| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Pearson |
| record_format | marc |
| spelling | Malhotra, Naresh K. (DE-588)139970096 aut Marketing research an applied approach Naresh K. Malhotra, Daniel Nunan, David F. Birks Fifth edition Harlow, England Pearson 2017 1 Online-Ressource (xvi, 957 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Marketing research Marketing research Methodology Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Marktforschung (DE-588)4037630-8 s 1\p DE-604 Forschungsmethode (DE-588)4155046-8 s 2\p DE-604 Marketingforschung (DE-588)4200055-5 s 3\p DE-604 Nunan, Daniel (DE-588)1139511416 aut Birks, David F. (DE-588)1034627031 aut Erscheint auch als Druck-Ausgabe 978-1-292-10312-9 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Malhotra, Naresh K. Nunan, Daniel Birks, David F. Marketing research an applied approach Marketing research Marketing research Methodology Forschungsmethode (DE-588)4155046-8 gnd Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4155046-8 (DE-588)4200055-5 (DE-588)4037589-4 (DE-588)4037630-8 |
| title | Marketing research an applied approach |
| title_auth | Marketing research an applied approach |
| title_exact_search | Marketing research an applied approach |
| title_full | Marketing research an applied approach Naresh K. Malhotra, Daniel Nunan, David F. Birks |
| title_fullStr | Marketing research an applied approach Naresh K. Malhotra, Daniel Nunan, David F. Birks |
| title_full_unstemmed | Marketing research an applied approach Naresh K. Malhotra, Daniel Nunan, David F. Birks |
| title_short | Marketing research |
| title_sort | marketing research an applied approach |
| title_sub | an applied approach |
| topic | Marketing research Marketing research Methodology Forschungsmethode (DE-588)4155046-8 gnd Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Marketing research Methodology Forschungsmethode Marketingforschung Marketing Marktforschung |
| work_keys_str_mv | AT malhotranareshk marketingresearchanappliedapproach AT nunandaniel marketingresearchanappliedapproach AT birksdavidf marketingresearchanappliedapproach |