Better business:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2018]
|
| Ausgabe: | fifth edition, global edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| ISBN: | 9781292218199 |
Internformat
MARC
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| 245 | 1 | 0 | |a Better business |c Michael R. Solomon (contributing editor), Mary Anne Poatsy, Kendall Martin |
| 250 | |a fifth edition, global edition | ||
| 264 | 1 | |a Harlow, England |b Pearson |c [2018] | |
| 264 | 4 | |c © 2018 | |
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Datensatz im Suchindex
| _version_ | 1804178236624601088 |
|---|---|
| adam_text | Brief Contents
About the Authors 15
Acknowledgments 16
Reviewers 17
New to the Fifth Edition 20
Letter from the Authors 21
Prologue 22
LOOKING AT THE BUSINESS
ENVIRONMENT 34
CHAPTER 1
Business Basics 34
CHAPTER 2
Economics and Banking 58
CHAPTER 3
Ethics in Business 90
CHAPTER 4
Business in a Global Economy 120
MINI CHAPTER 1
Business Law 152
I ^.TTTV STARTING AND STRUCTURING A
BUSINESS 162
CHAPTER 5
Small Business and the Entrepreneur 162
CHAPTER 6
Forms of Business Ownership 194
MINI CHAPTER 2
Constructing an Effective Business Plan 224
ES® MANAGING A BUSINESS AND
EMPLOYEES 232
CHAPTER 7
Business Management and Organization 232
CHAPTER 8
Motivation, Leadership, and Teamwork 258
CHAPTER 9
Human Resource Management 284
CHAPTER 10
Online Business and Technology 314
CHAPTER 11
Production, Operations, and Supply Chain
Management 340
MINI CHAPTER 3
Business Communications 370
1250 PRINCIPLES OF MARKETING 380
CHAPTER 12
Marketing and Consumer Behavior 380
CHAPTER 13
Product Development, Branding, and Pricing
Strategies 412
CHAPTER 14
Promotion and Distribution 442
MINI CHAPTER 4
Finding a Job 474
¡250 PRINCIPLES OF FINANCE 488
CHAPTER 15
Financing and Accounting for Business
Operations 488
CHAPTER 16
Investment Opportunities in the Securities
Market 528
MINI CHAPTER 5
Personal Finance 560
Appendix 572
Glossary 581
Index 595
Answer Key 624
7
Contents
About the Authors 15
Acknowledgments 16
Reviewers 17
New to the Fifth Edition 20
Letter from the Authors 21
Prologue 22
ESD looking at the business
ENVIRONMENT 34
CHAPTER 1
Business Basics 34
The Business Landscape 34
Business Defined 35
The Factors of Production 36
THE LIST: Names to Know in Business 37
Common Business Challenges and
Opportunities 37
Competition 38
ON TARGET: Nantucket Nectars: Tom and Tom’s
Partnership 39
BizChat: Apple: Taking a Bite Out of Microsoft? 40
Social Environment 40
Globalization 42
Technological Changes 44
Types of Businesses 46
Local and Regional Businesses 47
National Businesses 48
Multinational (International) Businesses 49
Taking Business Personally 50
Life Skills for Business 51
Summary 53
Key Terms 53
Self Test 54
Team Time 55
Ethics and Corporate Social Responsibility 56
Web Exercises 56
References 57
CHAPTER 2
Economics and Banking 58
The Basics of Economics 59
Economics Defined 59
Economic Systems 60
Planned Economic Systems 60
Market Economies 61
Mixed Economies 61
Business and Economics 62
Determining Price: Supply and Demand 62
Supply 63
Demand 64
Factors That Determine Price 64
Factors That Affect Demand 65
Factors That Shift Supply 67
Degrees of Competition 69
Monopolies 70
ON TARGET: Keurig’s Monopoly 70
Duopolies and Oligopolies 71
Monopolistic Competition 71
Perfect Competition 71
BizChat: Is Sirius XM Radio a Monopoly? 72
Economic Indicators 72
Gross Domestic Product 73
THE LIST: Countries by GDP, 2012 73
Consumer and Producer Price Indices 74
The Unemployment Rate 75
BizChat: How Much Money Do You Need
to Get By? 76
Productivity of Firms 76
Government and the Economy 77
Economic Policies 78
Fiscal Policy 78
Monetary Policy 79
OFF THE MARK: The Dodd-Frank Act and the
Consumer Financial Production Bureau 79
Reserve Requirements 81
Short-Term Interest Rates 82
Open Market Operations 83
Summary 84
Key Terms 85
Self Test 85
Team Time 87
Ethics and Corporate Social
Responsibility 88
Web Exercises 88
References 89
8
Contents 9
CHAPTER 3
Ethics in Business 90
Ethics: The Basics 91
Ethics Defined 91
Systems of Ethical Conduct 91
Personal Ethics 92
BizChat: Can Living Ethically Make You Happy? 94
Personal Ethics Meets Business Ethics 94
You as a Person and as an Employee 95
Identifying a Company s Ethics 97
Corporate Social Responsibility 98
The Five Pillars of Corporate Social Responsibility 98
OFF THE MARK: Cheating Pays Off....Until It
Doesn t 99
THE LIST: Nine Causes Americans Think Charities
Should Focus On 100
The Conflict of CSR in the Business Environment 101
The Benefits of CSR 101
Measuring CSR 101
BizChat: Corporations as People 102
CSR and Social Networking 103
The Challenges of CSR 103
The Effects of CSR on Society 103
The Effects of Individuals on CSR 104
Dangers of a Weak Ethical Focus 105
Legal Regulations and Legal Compliance 106
Recovering from Weak Ethical Conduct 107
Business Opportunities Created by Ethical
Needs 108
Creating New Markets with an Ethical Focus 109
Businesses Going Green 110
How Businesses Develop an Ethical
Environment 111
Ethical Focus from the Start 112
Ethical Focus Every Day 112
ON TARGET; Playing the Ethics Game 112
Summary 114
Key Terms 115
Self Test 115
Team Time 116
Ethics and Corporate Social Responsibility 117
Web Exercises 117
References 118
CHAPTER 4
Business in a Global Economy 120
What Is Globalization? 121
THE LIST: Powerful People to Know 121
The Effects of Globalization 122
Reasons for the Rise in Globalization 123
Global Business Trends 123
THE LIST: Countries in Which It Is Easy to Start a
Business 124
International Trade 125
International Competition 125
Fostering Competitiveness 125
The Benefits and Costs of International Trade 126
Free Trade and Protectionism 127
Types of Trade Barriers 128
Trade Barriers: Winners and Losers 128
International Organizations Promoting Free Trade 130
Regional Free Trade Agreements 131
Conducting Business Internationally 133
International Business Strategies 134
Entering Foreign Markets 134
The Advantages and Disadvantages of Each Entry
Mode 136
International Business: Economic Factors and
Challenges 137
The Role of Exchange Rates 138
THE LIST: Top U.S. Trading Partners 139
Other Economic Challenges to Conducting International
Business 140
BizChat: Which Is Better—A Strong Dollar or a
Weak Dollar? 141
Creating Successful International Businesses 142
Sociocultural Challenges 142
OFF THE MARK: International Business Blunders 143
Political Challenges 144
Legal Challenges 144
Ethical Challenges 145
Summary 146
Key Terms 147
Self Test 147
Team Time 149
Ethics and Corporate Social Responsibility 149
Web Exercises 150
References 151
MINI CHAPTER 1
Business Law 152
UJJJJ STARTING AND STRUCTURING
A BUSINESS 162
CHAPTER 5
Small Business and the Entrepreneur 162
Small Business: The Mainstream of the American
Economy 163
Small Business and the Economy 163
10 Contents
THE LIST: Ten Great Industries for Starting a
Business 164
Small Business and the Workforce 165
Reasons for Starting a Small Business 166
BizChat: What’s in a Name? 167
The Impact of Technology on Small Businesses 167
Social Media and Mobile Marketing 167
OFF THE MARK: ¡Smell 168
Entrepreneurs and the American Dream 168
The Traits of Successful Entrepreneurs 169
Types of Entrepreneurs 171
ON TARGET: Origami Owl 174
Entrepreneurial Teams 174
Buying Franchises and Existing Businesses 175
Franchising Basics 175
Pros and Cons of Franchising 176
Franchising Considerations 177
Buying an Existing Business 178
The Risks of Small Businesses and Where to Get
Help 180
Why So Many Small Businesses Fail 180
Getting Help 182
Financing Considerations 184
Cash and Credit 185
Small Business Loans and Grants 186
Angel and Venture Capital Financing 186
BizChat: Conducting a SWOT Analysis 187
Summary 188
Key Terms 189
Self Test 189
Team Time 191
Ethics and Corporate Social Responsibility 191
Web Exercises 192
References 193
CHAPTER 6
Forms of Business Ownership 194
Sole Proprietorships 195
Starting a Sole Proprietorship 195
Advantages and Disadvantages 196
Partnerships 199
Advantages and Disadvantages of Partnerships 199
Elements of a Partnership Agreement 200
BizChat: How Do You Find the Right Business
Partner? 201
Types of Partnerships 201
Corporations 203
Advantages of Incorporation 204
Structure of a Corporation 205
Disadvantages of Incorporation 206
S Corporations 207
Limited Liability Companies 208
Comparing Forms of Ownership 209
Not-for-Profit and Cooperatives 210
Not-for-Profit Organizations 211
THE LIST: Largest Not-for-Profit Organizations 211
Cooperatives 212
Mergers and Acquisitions 213
Mergers versus Acquisitions 213
Advantages of Mergers and Acquisitions 214
OFF THE MARK: AOL-Time Warner Merger 215
Types of Mergers 215
Disadvantages of Mergers 216
Summary 218
Key Terms 219
Self-Test 219
Team Time 221
Ethics and Corporate Social Responsibility 222
Web Exercises 222
References 223
MINI CHAPTER 2
Constructing an Effective Business Plan 224
|£E| MANAGING A BUSINESS AND
EMPLOYEES 232
CHAPTER 7
Business Management and Organization 232
The Foundations of Management 233
Business Management 233
Levels of Management 234
OFF THE MARK: How Are Managers Responsible for
Employee Behavior? 235
The Skills of Successful Managers 235
BizChat: Social Media: How Do Web-Based Tools
Make Time Management Easier? 237
The Functions of Management: Planning 237
Strategic Planning 238
Vision and Mission Statement 239
SWOT Analysis 240
Tactical and Operational Planning 241
Contingency Planning 242
The Functions of Management: Organizing 243
Organizational Structures 244
Changing Structures 246
THE LIST: Bits of Advice for Managers 246
Alternative Organizational Structures 247
Contents 11
The Functions of Management: Controlling 248
Controlling to Stay on Course 249
Control Strategies 249
ON TARGET: Pest Control Company Controls Its
Fleet 249
Summary 253
Key Terms 254
Self Test 254
Team Time 255
Ethics and Corporate Social Responsibility 256
Web Exercises 256
References 257
CHAPTER 8
Motivation, Leadership, and Teamwork 258
Motivation 258
Personal Motivation 259
Motivating Employees 259
Traditional Theories of Motivation 261
Motivational Theories in the Modern Workplace 262
Evolution of Motivational Theories 265
Leadership 266
Traits of Leadership 269
OFF THE MARK: Masataka Shimizu 270
Leadership and Corporate Culture 270
BizChat: Do You Have to Be Tall to Be a
Leader? 271
ON TARGET: Southwest Airlines 271
Teamwork 272
THE LIST: Does Your Team Function Like Google
Teams? 272
The Advantages of Teams in the Workplace 273
The Challenges of Teams in the Workplace 273
Best Practices for Teams 274
ON TARGET: Red Teamers in the Military 275
Your Role on a Team 277
Summary 279
Key Terms 279
Self Test 280
Team Time 281
Ethics and Corporate Social Responsibility 282
Web Exercises 282
References 283
CHAPTER 9
Human Resource Management 284
Human Resource Management 285
Managing Staffing Needs 285
BizChat: Social Media and Privacy 289
Hiring 290
Training and Evaluating Employees 291
Training Methods and Requirements 291
Performance Appraisals and Alternatives 294
Compensating, Scheduling, Promoting, and
Terminating Employees 296
Compensation Strategies 297
Benefits 298
Alternative Scheduling and Work Arrangements 299
Contingent Workers 300
Promotions 300
THE LIST: Top 10 Ways to Get Promoted 300
Terminating Employees 301
Retirement 301
Managing Workplace Diversity 302
Benefits and Challenges of Diversity 303
OFF THE MARK: One Diversity Training Does Not
Fit All 304
Labor and Union Issues 305
Organized Labor 305
Collective Bargaining 306
The State of Labor Unions 307
Summary 308
Key Terms 309
Self Test 310
Team Time 311
Ethics and Corporate Social Responsibility 311
Web Exercises 312
References 313
CHAPTER 10
Online Business and Technology 314
Online Business 314
Marketing Online 315
THE LIST: Brought to You by PayPal 316
Types of Online Business Transactions 318
Challenges of E-Commerce 319
Technology in Business 321
The Information Technology Organization 321
Information Systems 323
Security 325
Threats to Online Business 326
BizChat: How a Simple Mistake Can Lead to a
Major Data Breach 327
OFF THE MARK: Spying Scandal at Hewlett-
Packard 328
Privacy 328
Impact of Social Media and Mobile
Technology 329
Social Networking 330
12 Contents
OFF THE MARK: Tasteless Tweet 332
Mobile Devices 332
Summary 334
Key Terms 335
Self Test 335
Team Time 337
Ethics and Corporate Social Responsibility 337
Web Exercises 338
References 339
CHAPTER 11
Production, Operations, and Supply Chain
Management 340
The Production of Goods and Services 341
The Importance of Production 341
Moving to a Service-Based Economy 342
The Global Production Landscape 342
Production Management 343
The Make-or-Buy Decision 344
Common Production Processes and
Techniques 344
Social Media and Manufacturing 346
Operations Planning and Management 346
Capacity Planning 347
Facility Location 347
Facility Layout 349
Production Technology 350
OFF THE MARK: Technology: Too Much of a Good
Thing? 351
BizChat: 3D Printing: An Industrial
Revolution? 352
Operations Control 352
Production Process Control 353
Purchasing and Inventory Control 354
Quality Management 356
ON TARGET: The Baldrige Awards 357
Suppliers and Supply Chain Management 359
Supply Chains 360
THE LIST: Top U.S. Firms in Terms of Their Supply
Chains and Management 360
Summary 363
Key Terms 364
Self Test 365
Team Time 366
Ethics and Corporate Social Responsibility 367
Web Exercises 367
References 368
MINI CHAPTER 3
Business Communications 370
ESO PRINCIPLES OF MARKETING 380
CHAPTER 12
Marketing and Consumer Behavior 380
Marketing Fundamentals 381
The Evolution of Marketing 382
Marketing for Not-for-Profits and Others 385
Benefits of Marketing 385
THE LIST: Ten Great Marketing Strategies 386
Criticisms of Marketing 386
Marketing Tactics 387
Marketing Strategy: The Four Ps of Marketing 388
The Four Cs of Marketing: Marketing from the
Consumer s Perspective 389
The Marketing Process 390
The Marketing Environment 391
The Competitive Environment 392
The Economic Environment 393
The Technological Environment 393
ON TARGET: Viral Marketing 393
The Social and Cultural Environment 394
The Political, Legal, and Regulatory Environments 394
The Global Environment 394
OFF THE MARK: The Hard Lessons of Social
Media 394
Marketing Research and Planning 395
The Market Research Process 395
The Marketing Plan 397
Target Markets 399
Consumer Behavior 401
B2C Markets 401
B2B Markets 403
BizChat: Augmented Reality: A Passing Phase or
the Future? 404
Summary 406
Key Terms 407
Self Test 407
Team Time 409
Ethics and Corporate Social Responsibility 409
Web Exercises 410
References 411
CHAPTER 13
Product Development, Branding, and Pricing
Strategies 412
New Product Development 413
The New Product Development Process 413
The Product Life Cycle 415
Contents 13
Modifying Existing Products and Product
Lines 417
The Total Product Offer 418
Product Differentiation 418
Product Lines and the Product Mix 419
Consumer Products and Business-to-Business
Products 420
Consumer Product Classifications 420
B2B Classifications 421
Branding 423
Branding Benefits 423
ON TARGET: Nike’s Reuse-A-Shoe 423
Brand Loyalty and Brand Equity 424
Branding Strategies 425
THE LIST: Retailers and Their Private-Brand
Labels 426
Packaging 427
BizChat: Brand You: Creating a Personal Brand 428
OFF THE MARK: Genericized Trademarks 428
The Importance of Labels 429
Pricing Goods and Services 430
Product Pricing and Pricing Objectives 430
Pricing Strategies and Price Perceptions 432
Adjusting Prices 435
Summary 437
Key Terms 438
Self Test 438
Team Time 440
Ethics and Corporate Social Responsibility 440
Web Exercises 441
References 441
CHAPTER 14
Promotion and Distribution 442
Promotion and the Promotional Mix 443
Promotion 443
Advertising and Public Relations 445
The Role of Advertising 445
Types of Advertising 446
Advertising Media 446
ON TARGET: Dove’s Real Beauty 446
Internet Advertising 449
Social Media 449
Mobile Marketing 449
Product Placement 449
THE LIST: Interesting Mobile Marketing Facts 450
Infomercials 450
Global Advertisements 450
Public Relations 450
BizChat: Negative Political Ads: Do They Really
Work? 451
OFF THE MARK: Volkswagen s Deceptions—A Public
Relations Problem? 452
Personal Selling and Sales Promotion 453
Personal Selling 453
Sales Promotions 456
Social Media Promotions 457
Distribution: Marketing Intermediaries 458
Distribution Channels and Marketing
Intermediaries 458
Wholesalers, Agents, and Brokers 461
Retailers 462
Distribution Logistics 465
The Benefits and Costs of Transportation Modes 465
Warehousing and Inventory Control 466
Summary 468
Key Terms 469
Self Test 470
Team Time 471
Ethics and Corporate Social Responsibility 471
Web Exercises 472
References 473
MINI CHAPTER 4
Finding a Job 474
liWrJEk PRINCIPLES OF FINANCE 488
CHAPTER 15
Financing and Accounting for Business
Operations 488
Financial Management 489
The Financial Manager 489
Planning for a Firm s Financial Needs 490
Addressing Cash Flow and the Budget 492
Financing Small Business Activities 494
Short-Term Financing Options 494
Short-Term Loans and Grants 496
Social Funding 497
THE LIST: Interesting Crowdfunding Campaigns 498
Financing Big Business Activities: Debt and
Equity 499
Short-Term Financing Options 499
Long-Term Financing Options 499
Financing with Bonds 500
Financing with Equity 502
ON TARGET: Using Social Networks to Raise
Venture Capital 503
Accounting Functions 504
Accounting Fundamentals 505
Types of Accounting 505
14 Contents
OFF THE MARK: How s This for an Accounting
Goof? 506
Accounting Standards and Processes 507
BizChat: The Cost and Benefit of the Sarbanes-
Oxley Act 509
Financial Statements 510
The Balance Sheet 511
Assets 512
Liabilities 513
Owners Equity 513
Analyzing a Balance Sheet 513
Balance Sheet Ratios 514
Income Statements 516
Revenue 516
Cost of Goods Sold 516
Operating Expenses 517
Analyzing Income Statements 517
Income Statement Ratios 518
Statement of Cash Flows 519
Components of a Statement of Cash Flows 520
Analyzing a Statement of Cash Flows 520
Summary 522
Key Terms 523
Self Test 524
Team Time 525
Ethics and Corporate Social Responsibility 526
Web Exercises 526
References 527
CHAPTER 16
Investment Opportunities in the Securities
Market 528
Investment Fundamentals 529
The Risks and Rewards of Saving and Investing 529
Investment Risk 530
BizChat: I Cannot Lose Money by Saving,
Right? 531
THE LIST: Personal Finance Blogs Worth
Reading 532
Investing in Stocks 535
Primary and Secondary Security Markets 535
ON TARGET: Berkshire Hathaway: The Highest-
Priced Stock 536
Types of Stocks 536
Changing Stock Prices 540
OFF THE MARK: The Madoff Ponzi Scheme 542
Investing in Bonds 543
Bond Basics 543
BizChat: Downgrade of the U.S. Debt 548
Mutual Funds and Other Opportunities 548
Mutual Funds 549
Risk-and-Return Relationships of Different Types of
Mutual Funds 550
Other Investment Opportunities 552
Summary 554
Key Terms 555
Self Test 556
Team Time 557
Ethics and Corporate Social
Responsibility 558
Web Exercises 558
References 559
MINI CHAPTER 5
Personal Finance 560
Appendix 572
Glossary 581
Index 595
Answer Key 624
|
| any_adam_object | 1 |
| author | Solomon, Michael R. 1956- Poatsy, Mary Anne Martin, Kendall |
| author2 | Solomon, Michael R. 1956- |
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| ctrlnum | (OCoLC)1026382476 (DE-599)BVBBV044736567 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658 |
| dewey-search | 658 |
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| discipline | Wirtschaftswissenschaften |
| edition | fifth edition, global edition |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV044736567 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:00:46Z |
| institution | BVB |
| isbn | 9781292218199 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030132513 |
| oclc_num | 1026382476 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-2070s DE-573 DE-M347 DE-898 DE-BY-UBR |
| owner_facet | DE-473 DE-BY-UBG DE-2070s DE-573 DE-M347 DE-898 DE-BY-UBR |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Pearson |
| record_format | marc |
| spelling | Solomon, Michael R. 1956- (DE-588)129227684 aut edt Better business Michael R. Solomon (contributing editor), Mary Anne Poatsy, Kendall Martin fifth edition, global edition Harlow, England Pearson [2018] © 2018 txt rdacontent n rdamedia nc rdacarrier Management (DE-588)4037278-9 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Betriebswirtschaftslehre (DE-588)4069402-1 s Management (DE-588)4037278-9 s DE-604 Poatsy, Mary Anne Verfasser (DE-588)137742290 aut Martin, Kendall Verfasser (DE-588)137742282 aut Erscheint auch als Onlineausgabe 978-1-292-21820-5 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030132513&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Solomon, Michael R. 1956- Poatsy, Mary Anne Martin, Kendall Better business Management (DE-588)4037278-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4069402-1 (DE-588)4123623-3 |
| title | Better business |
| title_auth | Better business |
| title_exact_search | Better business |
| title_full | Better business Michael R. Solomon (contributing editor), Mary Anne Poatsy, Kendall Martin |
| title_fullStr | Better business Michael R. Solomon (contributing editor), Mary Anne Poatsy, Kendall Martin |
| title_full_unstemmed | Better business Michael R. Solomon (contributing editor), Mary Anne Poatsy, Kendall Martin |
| title_short | Better business |
| title_sort | better business |
| topic | Management (DE-588)4037278-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| topic_facet | Management Betriebswirtschaftslehre Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030132513&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT solomonmichaelr betterbusiness AT poatsymaryanne betterbusiness AT martinkendall betterbusiness |