Behavioral economics: the basics
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2019
|
| Schriftenreihe: | The basics
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | x, 249 Seiten Diagramme |
| ISBN: | 9781138228900 9781138228917 |
Internformat
MARC
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| 300 | |a x, 249 Seiten |b Diagramme | ||
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Datensatz im Suchindex
| _version_ | 1804178232655740928 |
|---|---|
| adam_text | CONTENTS
Preface ix
1 What is behavioral economics and why is it
important? l
2 The ascent and dissent of economics 29
3 ECON: homo economicus 59
4 HUMAN: more Homer (Simpson) than
homo economicus 89
5 Manners, monkeys and moods 119
6 Nudge: whys, ways and weasels 149
7 Sell! Behavioral science of the commercial
(and political) world of persuasion 179
Glossary 213
References 229
Index 243
|
| any_adam_object | 1 |
| author | Corr, Philip ca. 20./21. Jh Plagnol, Anke C. |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV044734288 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:00:42Z |
| institution | BVB |
| isbn | 9781138228900 9781138228917 |
| language | English |
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| physical | x, 249 Seiten Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
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| publisher | Routledge |
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| series2 | The basics |
| spelling | Corr, Philip ca. 20./21. Jh. (DE-588)1013537297 aut Behavioral economics the basics Philip Corr and Anke Plagnol London ; New York Routledge 2019 x, 249 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier The basics Verhaltensökonomie (DE-588)7751254-6 gnd rswk-swf Wirtschaftliches Verhalten (DE-588)4197971-0 gnd rswk-swf Verhaltensökonomie (DE-588)7751254-6 s Wirtschaftliches Verhalten (DE-588)4197971-0 s b DE-604 Plagnol, Anke C. (DE-588)1149378743 aut Erscheint auch als Online-Ausgabe 978-1-315-39122-9 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030130294&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Corr, Philip ca. 20./21. Jh Plagnol, Anke C. Behavioral economics the basics Verhaltensökonomie (DE-588)7751254-6 gnd Wirtschaftliches Verhalten (DE-588)4197971-0 gnd |
| subject_GND | (DE-588)7751254-6 (DE-588)4197971-0 |
| title | Behavioral economics the basics |
| title_auth | Behavioral economics the basics |
| title_exact_search | Behavioral economics the basics |
| title_full | Behavioral economics the basics Philip Corr and Anke Plagnol |
| title_fullStr | Behavioral economics the basics Philip Corr and Anke Plagnol |
| title_full_unstemmed | Behavioral economics the basics Philip Corr and Anke Plagnol |
| title_short | Behavioral economics |
| title_sort | behavioral economics the basics |
| title_sub | the basics |
| topic | Verhaltensökonomie (DE-588)7751254-6 gnd Wirtschaftliches Verhalten (DE-588)4197971-0 gnd |
| topic_facet | Verhaltensökonomie Wirtschaftliches Verhalten |
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