Foundations of marketing thought: the influence of the German Historical School
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
[2018]
|
| Schriftenreihe: | Routledge studies in the history of marketing
5 |
| Schlagworte: | |
| Online-Zugang: | View item Inhaltsverzeichnis |
| Beschreibung: | ix, 214 Seiten Illustrationen |
| ISBN: | 9781138181809 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV044734011 | ||
| 003 | DE-604 | ||
| 005 | 20180427 | ||
| 007 | t | ||
| 008 | 180129s2018 a||| |||| 00||| eng d | ||
| 020 | |a 9781138181809 |9 978-1-138-18180-9 | ||
| 035 | |a (OCoLC)1027756771 | ||
| 035 | |a (DE-599)BVBBV044734011 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-N2 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Jones, D. G. Brian |d 1955- |e Verfasser |0 (DE-588)170801551 |4 aut | |
| 245 | 1 | 0 | |a Foundations of marketing thought |b the influence of the German Historical School |c D. G. Brian Jones and Mark Tadajewski |
| 264 | 1 | |a London ; New York |b Routledge |c [2018] | |
| 300 | |a ix, 214 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Routledge studies in the history of marketing |v 5 | |
| 648 | 7 | |a Ideengeschichte |2 gnd |9 rswk-swf | |
| 650 | 0 | 7 | |a Betriebswirtschaftslehre |0 (DE-588)4069402-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Historische Schule |g Wirtschaftstheorie |0 (DE-588)4128308-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Marketing / Study and teaching / History | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Betriebswirtschaftslehre |0 (DE-588)4069402-1 |D s |
| 689 | 0 | 2 | |a Historische Schule |g Wirtschaftstheorie |0 (DE-588)4128308-9 |D s |
| 689 | 0 | 3 | |a Ideengeschichte |A z |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Tadajewski, Mark |e Verfasser |0 (DE-588)138921547 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-315-64675-6 |
| 830 | 0 | |a Routledge studies in the history of marketing |v 5 |w (DE-604)BV042887382 |9 5 | |
| 856 | 4 | 0 | |u https://nls.ldls.org.uk/welcome.html?ark:/81055/vdc_100052489504.0x000001 |z View item |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030130021&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030130021 | ||
Datensatz im Suchindex
| _version_ | 1804178232163958784 |
|---|---|
| adam_text | Contents
Figures
x
Tables
xi
Preface
A cknowledgements
xm
Xll
1 Introduction
1
Historical research in marketing 2
Collegiate education for business — and marketing 7
The emerging marketing discipline 8
Origins in economic thought 14
Method and overview 18
Conclusion 22
2 The German Historical School of Economics 23
Introduction 23
The migration of American students to Germany 23
Science in the service of industry 25
The German Historical School of Economics 26
The older school 28
The younger school 32
Influence of the German Historical School of Economics 36
Conclusion 44
3 Foundations of marketing thought at the University
of Wisconsin 46
Introduction 46
The conditions ofpossibility for Richard T Ely at Wisconsin 48
Ely arrives at Wisconsin 50
Back to classical economics and beyond 54
viii Contents
Ely s trial: economic heresy 55
Wisconsin students of the German Historical School 61
Edward David Jones 62
Henry Charles Taylor 70
Economics and commerce at Wisconsin 79
Conclusion 84
4 Foundations of marketing thought at the University
of Illinois
Introduction 87
Simon Litman and the foundations of marketing thought 90
University of California (1902-1908) 91
University of Illinois (1908-1948) 95
Conclusion 100
Appendix 4,1 Outline of“Mechanism Technique
of Commerce” 101
5 Foundations of marketing thought at the University
of Birmingham, UK
Introduction 104
William James Ashley (1860-1927) 105
Business education in Britain 107
Ashley - economic historian and business educator 108
Moving to Birmingham 109
Business economics and marketing 114
Teaching commercial policy (marketing): ((Business Policy”
and the “Commerce Seminar” 114
Conclusion 121
6 Foundations of marketing thought at Harvard and beyond
Introduction 123
Cambridge, Massachusetts 123
Formative influences on the Harvard Business School 124
Edwin Francis Gay 127
What to teach? 129
Scientific Management and German Historicism 130
Arch W. Shaw on Frederick Taylor 134
Methodology for teaching marketing 140
Research in marketing at Harvard — a simple scientific endeavor 143
Arch W. Shaw — the functions of marketing 146
Conclusion 148
Contents
7 Conclusions
Introduction 152
Rewriting marketing history 152
The influence of the German Historical School 156
Being perceived as unorthodox in a time of social pressure 160
Conclusion 165
8 Epilogue: the contradictions of progressivism
and future research
Introduction 167
From accusations of socialism to patriotism 167
Complexity and marketing history: the dark side 173
Ways forward 178
Marketing and the deflation of prejudice 181
Discussion and conclusion 185
References
Index
ix
152
167
190
210
|
| any_adam_object | 1 |
| author | Jones, D. G. Brian 1955- Tadajewski, Mark |
| author_GND | (DE-588)170801551 (DE-588)138921547 |
| author_facet | Jones, D. G. Brian 1955- Tadajewski, Mark |
| author_role | aut aut |
| author_sort | Jones, D. G. Brian 1955- |
| author_variant | d g b j dgb dgbj m t mt |
| building | Verbundindex |
| bvnumber | BV044734011 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1027756771 (DE-599)BVBBV044734011 |
| discipline | Wirtschaftswissenschaften |
| era | Ideengeschichte gnd |
| era_facet | Ideengeschichte |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02125nam a2200457 cb4500</leader><controlfield tag="001">BV044734011</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180427 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">180129s2018 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781138181809</subfield><subfield code="9">978-1-138-18180-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1027756771</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044734011</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-N2</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jones, D. G. Brian</subfield><subfield code="d">1955-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170801551</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Foundations of marketing thought</subfield><subfield code="b">the influence of the German Historical School</subfield><subfield code="c">D. G. Brian Jones and Mark Tadajewski</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; New York</subfield><subfield code="b">Routledge</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">ix, 214 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Routledge studies in the history of marketing</subfield><subfield code="v">5</subfield></datafield><datafield tag="648" ind1=" " ind2="7"><subfield code="a">Ideengeschichte</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Betriebswirtschaftslehre</subfield><subfield code="0">(DE-588)4069402-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Historische Schule</subfield><subfield code="g">Wirtschaftstheorie</subfield><subfield code="0">(DE-588)4128308-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing / Study and teaching / History</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Betriebswirtschaftslehre</subfield><subfield code="0">(DE-588)4069402-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Historische Schule</subfield><subfield code="g">Wirtschaftstheorie</subfield><subfield code="0">(DE-588)4128308-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Ideengeschichte</subfield><subfield code="A">z</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Tadajewski, Mark</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)138921547</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-315-64675-6</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Routledge studies in the history of marketing</subfield><subfield code="v">5</subfield><subfield code="w">(DE-604)BV042887382</subfield><subfield code="9">5</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://nls.ldls.org.uk/welcome.html?ark:/81055/vdc_100052489504.0x000001</subfield><subfield code="z">View item</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030130021&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030130021</subfield></datafield></record></collection> |
| id | DE-604.BV044734011 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:00:42Z |
| institution | BVB |
| isbn | 9781138181809 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030130021 |
| oclc_num | 1027756771 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-N2 |
| owner_facet | DE-355 DE-BY-UBR DE-N2 |
| physical | ix, 214 Seiten Illustrationen |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge studies in the history of marketing |
| series2 | Routledge studies in the history of marketing |
| spelling | Jones, D. G. Brian 1955- Verfasser (DE-588)170801551 aut Foundations of marketing thought the influence of the German Historical School D. G. Brian Jones and Mark Tadajewski London ; New York Routledge [2018] ix, 214 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Routledge studies in the history of marketing 5 Ideengeschichte gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Historische Schule Wirtschaftstheorie (DE-588)4128308-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing / Study and teaching / History Marketing (DE-588)4037589-4 s Betriebswirtschaftslehre (DE-588)4069402-1 s Historische Schule Wirtschaftstheorie (DE-588)4128308-9 s Ideengeschichte z b DE-604 Tadajewski, Mark Verfasser (DE-588)138921547 aut Erscheint auch als Online-Ausgabe 978-1-315-64675-6 Routledge studies in the history of marketing 5 (DE-604)BV042887382 5 https://nls.ldls.org.uk/welcome.html?ark:/81055/vdc_100052489504.0x000001 View item Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030130021&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jones, D. G. Brian 1955- Tadajewski, Mark Foundations of marketing thought the influence of the German Historical School Routledge studies in the history of marketing Betriebswirtschaftslehre (DE-588)4069402-1 gnd Historische Schule Wirtschaftstheorie (DE-588)4128308-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4069402-1 (DE-588)4128308-9 (DE-588)4037589-4 |
| title | Foundations of marketing thought the influence of the German Historical School |
| title_auth | Foundations of marketing thought the influence of the German Historical School |
| title_exact_search | Foundations of marketing thought the influence of the German Historical School |
| title_full | Foundations of marketing thought the influence of the German Historical School D. G. Brian Jones and Mark Tadajewski |
| title_fullStr | Foundations of marketing thought the influence of the German Historical School D. G. Brian Jones and Mark Tadajewski |
| title_full_unstemmed | Foundations of marketing thought the influence of the German Historical School D. G. Brian Jones and Mark Tadajewski |
| title_short | Foundations of marketing thought |
| title_sort | foundations of marketing thought the influence of the german historical school |
| title_sub | the influence of the German Historical School |
| topic | Betriebswirtschaftslehre (DE-588)4069402-1 gnd Historische Schule Wirtschaftstheorie (DE-588)4128308-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Betriebswirtschaftslehre Historische Schule Wirtschaftstheorie Marketing |
| url | https://nls.ldls.org.uk/welcome.html?ark:/81055/vdc_100052489504.0x000001 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030130021&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV042887382 |
| work_keys_str_mv | AT jonesdgbrian foundationsofmarketingthoughttheinfluenceofthegermanhistoricalschool AT tadajewskimark foundationsofmarketingthoughttheinfluenceofthegermanhistoricalschool |