Verfügbarkeit: Consumer behaviour

Consumer behaviour:

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Bibliographische Detailangaben
Hauptverfasser:	Szmigin, Isabelle (VerfasserIn), Piacentini, Maria (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Oxford Oxford University Press [2018]
Ausgabe:	Second edition
Schlagworte:	Marketing Verbraucherverhalten Verbraucherforschung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	xxix, 492 Seiten Illustrationen, Diagramme
ISBN:	9780198786238

Internformat

MARC


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Datensatz im Suchindex

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adam_text	\i BRIEF Preface XV Guided tour of the book xxii Guided tour of the online resources xxiv Acknowledgements xxvii HISTORICAL AND CURRENT PERSPECTIVES ON CONSUMPTION 1 Chapter 1 A historical context for understanding consumption 3 Chapter 2 Contemporary perspectives on consumer behaviour 42 MICRO-VIEW OF CONSUMPTION 85 Chapter 3 Decision-making and involvement 87 Chapter 4 Learning and memory 132 Chapter 5 Perceptual processes 171 Chapter 6 Attitude theory and behaviour change 212 Chapter 7 Personality, self, and motivation 248 MACR0 - V!EW OF CONSUMPTION 295 Chapter 8 Groups, social processes, and communications 297 Chapter 9 Culture 341 Chapter 10 Patterns of buyer behaviour 385 PART 4 WHERE ARE WE GOING? 419 Future trends in consumer behaviour 421 Glossary 461 Index 471 HAK I ¿ Chapter 11
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author	Szmigin, Isabelle Piacentini, Maria
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isbn	9780198786238
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physical	xxix, 492 Seiten Illustrationen, Diagramme
publishDate	2018
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publisher	Oxford University Press
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spellingShingle	Szmigin, Isabelle Piacentini, Maria Consumer behaviour Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4187567-9
title	Consumer behaviour
title_auth	Consumer behaviour
title_exact_search	Consumer behaviour
title_full	Consumer behaviour Isabelle Szmigin & Maria Piacentini
title_fullStr	Consumer behaviour Isabelle Szmigin & Maria Piacentini
title_full_unstemmed	Consumer behaviour Isabelle Szmigin & Maria Piacentini
title_short	Consumer behaviour
title_sort	consumer behaviour
topic	Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd
topic_facet	Marketing Verbraucherverhalten Verbraucherforschung
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work_keys_str_mv	AT szmiginisabelle consumerbehaviour AT piacentinimaria consumerbehaviour

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