Consumer neuroscience:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, MA
MIT Press
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XII, 348 Seiten Illustrationen, Diagramme |
| ISBN: | 9780262036597 |
Internformat
MARC
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| 245 | 1 | 0 | |a Consumer neuroscience |c edited by Moran Cerf and Manuel Garcia-Garcia |
| 264 | 1 | |a Cambridge, MA |b MIT Press |c [2017] | |
| 300 | |a XII, 348 Seiten |b Illustrationen, Diagramme | ||
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| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Brand choice |x Psychological aspects | |
| 650 | 4 | |a Neurons |x Physiology | |
| 650 | 4 | |a Neural transmission | |
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| 700 | 1 | |a Cerf, Moran |4 edt | |
| 700 | 1 | |a García García, Manuel |4 edt | |
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Datensatz im Suchindex
| _version_ | 1804178223413592064 |
|---|---|
| adam_text | CONSUMER NEUROSCIENCE
/
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
FOREWORD / PHILIP KOTLER
INTRODUCTION TO CONSUMER NEUROSCIENCE / MANUEL GARCIA-GARCIA, MORAN
CERF, AND ANA IORGA
BRAIN PHYSIOLOGY AND ANATOMY / YUPING CHEN, MING HSU, AND MORAN CERF
SENSATION AND PERCEPTION / IRIT SHAPIRA-LICHTER AND MORAN CERF
METHODS / MORAN CERF
ATTENTION / MANUEL GARCIA-GARCIA
MEMORY / INGRID LC NIEUWENHUIS
EMOTIONS / CARL MARCI AND BRENDAN MURRAY
APPENDIX TO CHAPTER 7
ATTENTION AND EMOTION / GIOVANNI VECCHIATO, PATRIZIA CHERUBINO, ARIANNA
TRETTEL, AND FABIO BABILONI
DECISION MAKING / MORAN CERF
THE BRAIN S REWARD SYSTEM : A MARKETER S GUIDE TO THE BIOLOGICAL BASIS
OF PLEASURE / NEAL J. ROESE, HANS MELO, THALIA VRANTSIDIS, AND WILLIAM
A. CUNNINGHAM
CUSTOMER-BASED BRAND EQUITY : INSIGHTS FROM CONSUMER NEUROSCIENCE / MING
HSU
PRICING / HIRAK PARIKH, DAVIDE BALDO, AND KAI-MARKUS MULLER
SOCIAL MARKETING APPLICATIONS FOR CONSUMER NEUROSCIENCE / DANTE M.
PIROUZ
USING THE KNOWLEDGE FROM NEUROSCIENCE TO MAKE BUSINESS PREDICTIONS /
MORAN CERF
IMPLICATIONS OF CONSUMER NEUROSCIENCE IN MARKET RESEARCH / DAVID BRANDT
ETHICS IN CONSUMER NEUROSCIENCE / JULIA TRABULSI, MARIA CORDERO, DANIELA
SOMARRIBA, AND MANUEL GARCIA-GARCIA
FUTURE OF CONSUMER NEUROSCIENCE / KIMBERLY ROSE CLARK
INDEX
CONTRIBUTORS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author2 | Cerf, Moran García García, Manuel |
| author2_role | edt edt |
| author2_variant | m c mc g m g gm gmg |
| author_facet | Cerf, Moran García García, Manuel |
| building | Verbundindex |
| bvnumber | BV044729097 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
| callnumber-sort | HF 45415.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)983227109 (DE-599)BVBBV044729097 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044729097 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:00:33Z |
| institution | BVB |
| isbn | 9780262036597 |
| language | English |
| lccn | 016059705 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030125196 |
| oclc_num | 983227109 |
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| owner | DE-1050 DE-739 |
| owner_facet | DE-1050 DE-739 |
| physical | XII, 348 Seiten Illustrationen, Diagramme |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | MIT Press |
| record_format | marc |
| spelling | Consumer neuroscience edited by Moran Cerf and Manuel Garcia-Garcia Cambridge, MA MIT Press [2017] XII, 348 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Consumers Psychology Consumer behavior Brand choice Psychological aspects Neurons Physiology Neural transmission Neurowissenschaften (DE-588)7555119-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Neuromarketing (DE-588)7601901-9 gnd rswk-swf Neuromarketing (DE-588)7601901-9 s Neurowissenschaften (DE-588)7555119-6 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Cerf, Moran edt García García, Manuel edt LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030125196&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Consumer neuroscience Consumers Psychology Consumer behavior Brand choice Psychological aspects Neurons Physiology Neural transmission Neurowissenschaften (DE-588)7555119-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Neuromarketing (DE-588)7601901-9 gnd |
| subject_GND | (DE-588)7555119-6 (DE-588)4062644-1 (DE-588)7601901-9 |
| title | Consumer neuroscience |
| title_auth | Consumer neuroscience |
| title_exact_search | Consumer neuroscience |
| title_full | Consumer neuroscience edited by Moran Cerf and Manuel Garcia-Garcia |
| title_fullStr | Consumer neuroscience edited by Moran Cerf and Manuel Garcia-Garcia |
| title_full_unstemmed | Consumer neuroscience edited by Moran Cerf and Manuel Garcia-Garcia |
| title_short | Consumer neuroscience |
| title_sort | consumer neuroscience |
| topic | Consumers Psychology Consumer behavior Brand choice Psychological aspects Neurons Physiology Neural transmission Neurowissenschaften (DE-588)7555119-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Neuromarketing (DE-588)7601901-9 gnd |
| topic_facet | Consumers Psychology Consumer behavior Brand choice Psychological aspects Neurons Physiology Neural transmission Neurowissenschaften Verbraucherverhalten Neuromarketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030125196&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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