Contemporary research in e-branding:
"This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications" - Provided by publisher
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey ; New York
Information Science Reference
[2009]
|
| Series: | Premier reference source
|
| Subjects: | |
| Online Access: | DE-706 DE-1049 DE-898 DE-1050 DE-83 Volltext |
| Summary: | "This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications" - Provided by publisher |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (xix, 358 Seiten) Diagramm |
| ISBN: | 9781599048154 |
Staff View
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| id | DE-604.BV044728257 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-23T01:07:40Z |
| institution | BVB |
| isbn | 9781599048154 |
| language | English |
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| spelling | Contemporary research in e-branding Subir Bandyopadhyay (Indiana University Northwest, USA) Hershey ; New York Information Science Reference [2009] © 2009 1 Online-Ressource (xix, 358 Seiten) Diagramm txt rdacontent c rdamedia cr rdacarrier Premier reference source Includes bibliographical references and index "This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications" - Provided by publisher Internet marketing Branding (Marketing) Communication in marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s Internet (DE-588)4308416-3 s DE-604 Online-Marketing (DE-588)7706419-7 s DE-188 Electronic Commerce (DE-588)4592128-3 s Bandyopadhyay, Subir 1958- (DE-588)171586816 edt Erscheint auch als Druck-Ausgabe 978-1-59904-813-0 Erscheint auch als Druck-Ausgabe 1-59904-813-2 Erscheint auch als Druck-Ausgabe 978-1-61692-632-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59904-813-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Contemporary research in e-branding Internet marketing Branding (Marketing) Communication in marketing Online-Marketing (DE-588)7706419-7 gnd Internet (DE-588)4308416-3 gnd Markenpolitik (DE-588)4144679-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
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| title | Contemporary research in e-branding |
| title_auth | Contemporary research in e-branding |
| title_exact_search | Contemporary research in e-branding |
| title_full | Contemporary research in e-branding Subir Bandyopadhyay (Indiana University Northwest, USA) |
| title_fullStr | Contemporary research in e-branding Subir Bandyopadhyay (Indiana University Northwest, USA) |
| title_full_unstemmed | Contemporary research in e-branding Subir Bandyopadhyay (Indiana University Northwest, USA) |
| title_short | Contemporary research in e-branding |
| title_sort | contemporary research in e branding |
| topic | Internet marketing Branding (Marketing) Communication in marketing Online-Marketing (DE-588)7706419-7 gnd Internet (DE-588)4308416-3 gnd Markenpolitik (DE-588)4144679-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Internet marketing Branding (Marketing) Communication in marketing Online-Marketing Internet Markenpolitik Electronic Commerce Aufsatzsammlung |
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