Verfügbarkeit: Contemporary research in e-branding

Contemporary research in e-branding:

"This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications" - Provided by publisher

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Bibliographische Detailangaben
Weitere Verfasser:	Bandyopadhyay, Subir 1958- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hershey ; New York Information Science Reference [2009]
Schriftenreihe:	Premier reference source
Schlagworte:	Internet marketing Branding (Marketing) Communication in marketing Online-Marketing Internet Markenpolitik Electronic Commerce Aufsatzsammlung
Online-Zugang:	DE-706 DE-1049 DE-898 DE-1050 DE-83 Volltext
Zusammenfassung:	"This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications" - Provided by publisher
Beschreibung:	Includes bibliographical references and index
Beschreibung:	1 Online-Ressource (xix, 358 Seiten) Diagramm
ISBN:	9781599048154

Internformat

MARC


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Datensatz im Suchindex

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author_facet	Bandyopadhyay, Subir 1958-
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dewey-ones	658 - General management
dewey-raw	658.8/72
dewey-search	658.8/72
dewey-sort	3658.8 272
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
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indexdate	2024-08-23T01:07:40Z
institution	BVB
isbn	9781599048154
language	English
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spelling	Contemporary research in e-branding Subir Bandyopadhyay (Indiana University Northwest, USA) Hershey ; New York Information Science Reference [2009] © 2009 1 Online-Ressource (xix, 358 Seiten) Diagramm txt rdacontent c rdamedia cr rdacarrier Premier reference source Includes bibliographical references and index "This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications" - Provided by publisher Internet marketing Branding (Marketing) Communication in marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s Internet (DE-588)4308416-3 s DE-604 Online-Marketing (DE-588)7706419-7 s DE-188 Electronic Commerce (DE-588)4592128-3 s Bandyopadhyay, Subir 1958- (DE-588)171586816 edt Erscheint auch als Druck-Ausgabe 978-1-59904-813-0 Erscheint auch als Druck-Ausgabe 1-59904-813-2 Erscheint auch als Druck-Ausgabe 978-1-61692-632-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59904-813-0 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Contemporary research in e-branding Internet marketing Branding (Marketing) Communication in marketing Online-Marketing (DE-588)7706419-7 gnd Internet (DE-588)4308416-3 gnd Markenpolitik (DE-588)4144679-3 gnd Electronic Commerce (DE-588)4592128-3 gnd
subject_GND	(DE-588)7706419-7 (DE-588)4308416-3 (DE-588)4144679-3 (DE-588)4592128-3 (DE-588)4143413-4
title	Contemporary research in e-branding
title_auth	Contemporary research in e-branding
title_exact_search	Contemporary research in e-branding
title_full	Contemporary research in e-branding Subir Bandyopadhyay (Indiana University Northwest, USA)
title_fullStr	Contemporary research in e-branding Subir Bandyopadhyay (Indiana University Northwest, USA)
title_full_unstemmed	Contemporary research in e-branding Subir Bandyopadhyay (Indiana University Northwest, USA)
title_short	Contemporary research in e-branding
title_sort	contemporary research in e branding
topic	Internet marketing Branding (Marketing) Communication in marketing Online-Marketing (DE-588)7706419-7 gnd Internet (DE-588)4308416-3 gnd Markenpolitik (DE-588)4144679-3 gnd Electronic Commerce (DE-588)4592128-3 gnd
topic_facet	Internet marketing Branding (Marketing) Communication in marketing Online-Marketing Internet Markenpolitik Electronic Commerce Aufsatzsammlung
url	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59904-813-0
work_keys_str_mv	AT bandyopadhyaysubir contemporaryresearchinebranding

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