The Seven Principles of Digital Business Strategy:
If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic, it's about how. It lays out the steps that must b...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Business Expert Press
2017
|
| Schriftenreihe: | Digital and social media marekting and advertising collection
|
| Schlagworte: | |
| Zusammenfassung: | If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic, it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use The Seven Principles of Digital Business Strategy to define the direction of travel for your business in today's digital economy |
| ISBN: | 9781631570339 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044717238 | ||
| 003 | DE-604 | ||
| 005 | 20180213 | ||
| 007 | t | ||
| 008 | 180117s2017 |||| 00||| eng d | ||
| 020 | |a 9781631570339 |c pbk |9 978-1-63157-033-9 | ||
| 035 | |a (OCoLC)1024095456 | ||
| 035 | |a (DE-599)BVBBV044717238 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 | ||
| 084 | |a QP 300 |0 (DE-625)141850: |2 rvk | ||
| 100 | 1 | |a McKeown, Niall |e Verfasser |0 (DE-588)1046632302 |4 aut | |
| 245 | 1 | 0 | |a The Seven Principles of Digital Business Strategy |c Nial Mckeown, Mark Durkin |
| 264 | 1 | |a New York, NY |b Business Expert Press |c 2017 | |
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Digital and social media marekting and advertising collection | |
| 505 | 8 | |a 1. Digital business strategy -- 2. An introduction to the seven principles of digital business strategy -- 3. The first principle of digital business strategy: know yourself -- 4. The second principle of digital business strategy: know your customer -- 5. The third principle of digital business strategy: competition -- 6. The fifth principle of digital business strategy: current position -- 7. The sixth principle of digital business strategy: engine of growth -- 8. The fourth principle of digital business strategy: resources -- 9. The seventh principle of digital business strategy: tactics -- 10. Conclusion -- Index | |
| 520 | 3 | |a If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic, it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use The Seven Principles of Digital Business Strategy to define the direction of travel for your business in today's digital economy | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Digitalisierung |0 (DE-588)4123065-6 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Information technology / Technological innovations | |
| 653 | 0 | |a Social media / Economic aspects | |
| 653 | 0 | |a Marketing / Technological innovations | |
| 653 | 0 | |a Business planning / Case studies | |
| 653 | 0 | |a Business planning | |
| 653 | 0 | |a Information technology / Technological innovations | |
| 653 | 0 | |a Marketing / Technological innovations | |
| 653 | 0 | |a Social media / Economic aspects | |
| 653 | 6 | |a Case studies | |
| 689 | 0 | 0 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | 1 | |a Digitalisierung |0 (DE-588)4123065-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Durkin, Mark |e Verfasser |0 (DE-588)1132539994 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Onlineausgabe |z 978-1-63157-034-6 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030113624 | ||
Datensatz im Suchindex
| _version_ | 1804178201988038656 |
|---|---|
| any_adam_object | |
| author | McKeown, Niall Durkin, Mark |
| author_GND | (DE-588)1046632302 (DE-588)1132539994 |
| author_facet | McKeown, Niall Durkin, Mark |
| author_role | aut aut |
| author_sort | McKeown, Niall |
| author_variant | n m nm m d md |
| building | Verbundindex |
| bvnumber | BV044717238 |
| classification_rvk | QP 300 |
| contents | 1. Digital business strategy -- 2. An introduction to the seven principles of digital business strategy -- 3. The first principle of digital business strategy: know yourself -- 4. The second principle of digital business strategy: know your customer -- 5. The third principle of digital business strategy: competition -- 6. The fifth principle of digital business strategy: current position -- 7. The sixth principle of digital business strategy: engine of growth -- 8. The fourth principle of digital business strategy: resources -- 9. The seventh principle of digital business strategy: tactics -- 10. Conclusion -- Index |
| ctrlnum | (OCoLC)1024095456 (DE-599)BVBBV044717238 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03161nam a2200481 c 4500</leader><controlfield tag="001">BV044717238</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180213 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">180117s2017 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781631570339</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-63157-033-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1024095456</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044717238</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 300</subfield><subfield code="0">(DE-625)141850:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McKeown, Niall</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1046632302</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The Seven Principles of Digital Business Strategy</subfield><subfield code="c">Nial Mckeown, Mark Durkin</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">Business Expert Press</subfield><subfield code="c">2017</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Digital and social media marekting and advertising collection</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">1. Digital business strategy -- 2. An introduction to the seven principles of digital business strategy -- 3. The first principle of digital business strategy: know yourself -- 4. The second principle of digital business strategy: know your customer -- 5. The third principle of digital business strategy: competition -- 6. The fifth principle of digital business strategy: current position -- 7. The sixth principle of digital business strategy: engine of growth -- 8. The fourth principle of digital business strategy: resources -- 9. The seventh principle of digital business strategy: tactics -- 10. Conclusion -- Index</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic, it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use The Seven Principles of Digital Business Strategy to define the direction of travel for your business in today's digital economy</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Digitalisierung</subfield><subfield code="0">(DE-588)4123065-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Information technology / Technological innovations</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Social media / Economic aspects</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing / Technological innovations</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Business planning / Case studies</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Business planning</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Information technology / Technological innovations</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing / Technological innovations</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Social media / Economic aspects</subfield></datafield><datafield tag="653" ind1=" " ind2="6"><subfield code="a">Case studies</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Digitalisierung</subfield><subfield code="0">(DE-588)4123065-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Durkin, Mark</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1132539994</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Onlineausgabe</subfield><subfield code="z">978-1-63157-034-6</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030113624</subfield></datafield></record></collection> |
| id | DE-604.BV044717238 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:00:13Z |
| institution | BVB |
| isbn | 9781631570339 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030113624 |
| oclc_num | 1024095456 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Digital and social media marekting and advertising collection |
| spelling | McKeown, Niall Verfasser (DE-588)1046632302 aut The Seven Principles of Digital Business Strategy Nial Mckeown, Mark Durkin New York, NY Business Expert Press 2017 txt rdacontent n rdamedia nc rdacarrier Digital and social media marekting and advertising collection 1. Digital business strategy -- 2. An introduction to the seven principles of digital business strategy -- 3. The first principle of digital business strategy: know yourself -- 4. The second principle of digital business strategy: know your customer -- 5. The third principle of digital business strategy: competition -- 6. The fifth principle of digital business strategy: current position -- 7. The sixth principle of digital business strategy: engine of growth -- 8. The fourth principle of digital business strategy: resources -- 9. The seventh principle of digital business strategy: tactics -- 10. Conclusion -- Index If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic, it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use The Seven Principles of Digital Business Strategy to define the direction of travel for your business in today's digital economy Strategisches Management (DE-588)4124261-0 gnd rswk-swf Digitalisierung (DE-588)4123065-6 gnd rswk-swf Information technology / Technological innovations Social media / Economic aspects Marketing / Technological innovations Business planning / Case studies Business planning Case studies Strategisches Management (DE-588)4124261-0 s Digitalisierung (DE-588)4123065-6 s DE-604 Durkin, Mark Verfasser (DE-588)1132539994 aut Erscheint auch als Onlineausgabe 978-1-63157-034-6 |
| spellingShingle | McKeown, Niall Durkin, Mark The Seven Principles of Digital Business Strategy 1. Digital business strategy -- 2. An introduction to the seven principles of digital business strategy -- 3. The first principle of digital business strategy: know yourself -- 4. The second principle of digital business strategy: know your customer -- 5. The third principle of digital business strategy: competition -- 6. The fifth principle of digital business strategy: current position -- 7. The sixth principle of digital business strategy: engine of growth -- 8. The fourth principle of digital business strategy: resources -- 9. The seventh principle of digital business strategy: tactics -- 10. Conclusion -- Index Strategisches Management (DE-588)4124261-0 gnd Digitalisierung (DE-588)4123065-6 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4123065-6 |
| title | The Seven Principles of Digital Business Strategy |
| title_auth | The Seven Principles of Digital Business Strategy |
| title_exact_search | The Seven Principles of Digital Business Strategy |
| title_full | The Seven Principles of Digital Business Strategy Nial Mckeown, Mark Durkin |
| title_fullStr | The Seven Principles of Digital Business Strategy Nial Mckeown, Mark Durkin |
| title_full_unstemmed | The Seven Principles of Digital Business Strategy Nial Mckeown, Mark Durkin |
| title_short | The Seven Principles of Digital Business Strategy |
| title_sort | the seven principles of digital business strategy |
| topic | Strategisches Management (DE-588)4124261-0 gnd Digitalisierung (DE-588)4123065-6 gnd |
| topic_facet | Strategisches Management Digitalisierung |
| work_keys_str_mv | AT mckeownniall thesevenprinciplesofdigitalbusinessstrategy AT durkinmark thesevenprinciplesofdigitalbusinessstrategy |