Graphic design discourse: evolving theories, ideologies, and processes of visual communication

"Since its inception, the field of graphic design...whose primary aim is visual communication...has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and cri...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Kim, Henry Hongmin ca. 20. Jh (HerausgeberIn), Geissbühler, Steff ca. 20. Jh (VerfasserIn eines Geleitwortes)
Format: Buch
Sprache:English
Veröffentlicht: New York Princeton Architectural Press [2018]
Ausgabe:First edition
Schlagworte:
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Zusammenfassung:"Since its inception, the field of graphic design...whose primary aim is visual communication...has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"...
Beschreibung:Includes bibliographical references
Beschreibung:455 Seiten Illustrationen
ISBN:9781616895587
9781616896393

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