Doing research in business and management: an essential guide to planning your project
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
2018
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVII, 256 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292133522 |
Internformat
MARC
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| 245 | 1 | 0 | |a Doing research in business and management |b an essential guide to planning your project |c Mark Saunders and Philip Lewis |
| 250 | |a Second edition | ||
| 264 | 1 | |a Harlow, England |b Pearson |c 2018 | |
| 300 | |a XVII, 256 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
| _version_ | 1804178195708116992 |
|---|---|
| adam_text | Brief contents
About this text xi
About the authors xv
Acknowledgements xvi
1 Choosing your research topic 1
2 Reviewing the literature critically 31
3 Managing the research process 58
4 Using secondary data 85
5 Choosing your research design 104
6 Collecting data 137
7 Analysing data 179
8 Writing and presenting the research proposal 215
Appendix 1: How to reference 239
Bibliography 247
Index 250
Contents
About this text
About the authors
Acknowledgements
1 Choosing your research topic
1.1 Why you should read this chapter
1.2 Why choosing the right research topic is so important
1.3 Why choosing a research topic is difficult
1.4 Ten ways to generate ideas for a research topic
1.5 How to refine research topic ideas
1.6 What makes a good research topic?
1.7 How to turn a research idea into a research project
Summary
Thinking about your research topic
References
2 Reviewing the literature critically
2.1 Why you should read this chapter
2.2 What a critical literature review is
2.3 Why it is important to review the literature critically
2.4 The types of literature available to you
2.5 Searching for and obtaining literature
2.6 Evaluating the usefulness of literature to your research
2.7 Reading, noting and correctly referencing useful literature
2.8 Drafting your critical literature review
Summary
Thinking about your critical literature review
References
3 Managing the research process
3.1 Why you should read this chapter
3.2 Getting access to your research organisation, respondents
and participants
3.3 What about access to information?
3.4 Six strategies for making sure that you get the organisational
access you want
3.5 Managing yourself
3.6 Managing your supervisor
i
:
:
__^
xi
XV
xvi
1
1
2
4
5
11
15
18
28
29
30
31
31
32
34
37
39
46
47
52
55
56
57
58
58
59
61
62
69
71
viii Contents
3.7 Managing your university 74
3.8 The ethics of doing research 75
Summary 83
Thinking about your research process 84
References 84
4 Using secondary data 85
4.1 Why you should read this chapter 85
4.2 Forms secondary data can take 86
4.3 The potential of secondary data 93
4.4 Possible pitfalls of using secondary data 96
4.5 Assessing the suitability of secondary data 98
4.6 Where and how to find secondary data 100
Summary 101
Thinking about using secondary data 102
References 103
5 Choosing your research design 104
5.1 Why you should read this chapter 104
5.2 The importance of research philosophy 106
5.3 Differing approaches to theory development: deduction,
induction and abduction 111
5.4 Differing purposes: exploratory, descriptive and explanatory studies 115
5.5 Differing strategies 119
5.6 Making sure your research conclusions are believable 131
Summary 135
Thinking about your research design 136
References 136
6 Collecting data 137
6.1 Why you should read this chapter 137
6.2 Selecting samples 138
6.3 Collecting data using questionnaires 148
6.4 Collecting data using semi-structured or unstructured interviews 158
6.5 Collecting data using observation 168
Summary 176
Thinking about collecting data 177
References 177
7 Analysing data 179
7.1 Why you should read this chapter 179
7.2 Different types of data 180
Contents ix
7.3 Analysing data quantitatively 183
7.4 Analysing data qualitatively 202
Summary 212
Thinking about analysing data 213
References 214
8 Writing and presenting the research proposal 215
8.1 Why you should read this chapter 215
8.2 The importance of the research proposal 216
8.3 When you should write your research proposal 220
8.4 What you should include in your research proposal 220
8.5 The style you should use to write your research proposal 227
8.6 How your research proposal will be judged 231
Summary 237
Thinking about your research proposal 237
References 238
Appendix 1: How to reference 239
Bibliography 247
Index 250
Supporting resources
Visit www.pearsoned.co.uk/saunders to find valuable online resources:
Companion Website for students
• Multiple-choice questions to test your learning
• True or false questions to test your understanding
• Additional case studies
• Guides to SPSS and Qualitrics
For instructors
• Complete, downloadable Instructor s Manual
• PowerPoint slides that can be downloaded and used for presentations
Also: The regularly maintained Companion Website provides the following features:
• Search tool to help locate specific items of content
• Email results and profile tools to send results of quizzes to instructors
• Online help and support to assist with website usage and troubleshooting
For more information please contact your local Pearson Education sales
representative or visit www.pearsoned.co.uk/saunders
|
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| spelling | Saunders, Mark 1959- (DE-588)132134411 aut Doing research in business and management an essential guide to planning your project Mark Saunders and Philip Lewis Second edition Harlow, England Pearson 2018 XVII, 256 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Business Research Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd rswk-swf Wissenschaftliches Arbeiten (DE-588)4066571-9 s DE-604 Lewis, Philip 1945- (DE-588)139083952 aut Erscheint auch als Online-Ausgabe, PDF 978-1-292-13353-9 Erscheint auch als Online-Ausgabe, ePub 978-1-292-22231-8 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030110197&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4066571-9 |
| title | Doing research in business and management an essential guide to planning your project |
| title_auth | Doing research in business and management an essential guide to planning your project |
| title_exact_search | Doing research in business and management an essential guide to planning your project |
| title_full | Doing research in business and management an essential guide to planning your project Mark Saunders and Philip Lewis |
| title_fullStr | Doing research in business and management an essential guide to planning your project Mark Saunders and Philip Lewis |
| title_full_unstemmed | Doing research in business and management an essential guide to planning your project Mark Saunders and Philip Lewis |
| title_short | Doing research in business and management |
| title_sort | doing research in business and management an essential guide to planning your project |
| title_sub | an essential guide to planning your project |
| topic | Business Research Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd |
| topic_facet | Business Research Wissenschaftliches Arbeiten |
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