International marketing: strategy development and implementation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2018
|
| Ausgabe: | first published |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xv, 401 Seiten Diagramme |
| ISBN: | 9781138738058 9781138737389 |
Internformat
MARC
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| 020 | |a 9781138738058 |c pbk |9 978-1-138-73805-8 | ||
| 020 | |a 9781138737389 |c hbk |9 978-1-138-73738-9 | ||
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| 100 | 1 | |a Solberg, Carl Arthur |0 (DE-588)170950956 |4 aut | |
| 245 | 1 | 0 | |a International marketing |b strategy development and implementation |c Carl Arthur Solberg |
| 250 | |a first published | ||
| 264 | 1 | |a London ; New York |b Routledge |c 2018 | |
| 300 | |a xv, 401 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing |v Cross-cultural studies | |
| 650 | 4 | |a Marketing |x Management | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-315-18502-6 |
| 856 | 4 | 2 | |m Digitalisierung UB Bamberg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030110036&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030110036 | ||
Datensatz im Suchindex
| _version_ | 1804178195412418560 |
|---|---|
| adam_text | Contents
List of figures vii
List of tables ix
Preface xi
Acknowledgements xiv
1 Introduction 1
PART I
Developing strategic thrust in a globalising world 5
2 International business environment: from local to global markets 7
3 The internationalisation process and firm resources 73
4 Strategy development in international markets 100
PART 11
Decisions in international marketing 123
5 Information for international marketing decisions 127
6 Market selection and market portfolio 164
7 Operation modes in international markets 179
8 Partners in international marketing 220
9 Standardisation and adaptation of international marketing 251
10 Product strategies in international markets 267
vi Contents
11 Promotion decisions in international markets
289
12 Pricing decisions in international markets 311
PART III
Planning and organising the international marketing effort 335
13 Planning the international marketing effort 337
14 Organising the international marketing effort 353
15 Epilogue - concluding remarks 366
Bibliography 370
Index 388
|
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| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV044713555 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:00:07Z |
| institution | BVB |
| isbn | 9781138738058 9781138737389 |
| language | English |
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| oclc_num | 1019890286 |
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| physical | xv, 401 Seiten Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | Routledge |
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| spelling | Solberg, Carl Arthur (DE-588)170950956 aut International marketing strategy development and implementation Carl Arthur Solberg first published London ; New York Routledge 2018 xv, 401 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing Cross-cultural studies Marketing Management Erscheint auch als Online-Ausgabe 978-1-315-18502-6 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030110036&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Solberg, Carl Arthur International marketing strategy development and implementation Marketing Cross-cultural studies Marketing Management |
| title | International marketing strategy development and implementation |
| title_auth | International marketing strategy development and implementation |
| title_exact_search | International marketing strategy development and implementation |
| title_full | International marketing strategy development and implementation Carl Arthur Solberg |
| title_fullStr | International marketing strategy development and implementation Carl Arthur Solberg |
| title_full_unstemmed | International marketing strategy development and implementation Carl Arthur Solberg |
| title_short | International marketing |
| title_sort | international marketing strategy development and implementation |
| title_sub | strategy development and implementation |
| topic | Marketing Cross-cultural studies Marketing Management |
| topic_facet | Marketing Cross-cultural studies Marketing Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030110036&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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