Markenmanagement:
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | German |
Veröffentlicht: |
Konstanz
UVK Verlagsgesellschaft mbH
[2017]
München UVK/Lucius [2017] |
Ausgabe: | 2., überarbeitete und erweiterte Auflage |
Schlagworte: | |
Online-Zugang: | BSB01 FAB01 FCO01 FHA01 FHD01 FHN01 FHO01 FWS01 FWS02 UER01 UPA01 FAN01 Volltext Volltext |
Beschreibung: | 1 Online-Ressource (196 Seiten) Illustrationen |
ISBN: | 9783739803494 9783739803487 |
DOI: | 10.24053/9783739803494 |
Internformat
MARC
LEADER | 00000nmm a22000008c 4500 | ||
---|---|---|---|
001 | BV044709761 | ||
003 | DE-604 | ||
005 | 20230118 | ||
007 | cr|uuu---uuuuu | ||
008 | 180111s2017 |||| o||u| ||||||ger d | ||
015 | |a 17,N30 |2 dnb | ||
020 | |a 9783739803494 |c EPDF |9 978-3-7398-0349-4 | ||
020 | |a 9783739803487 |c EPUB |9 978-3-7398-0348-7 | ||
024 | 7 | |a 10.24053/9783739803494 |2 doi | |
035 | |a (ZDB-30-PQE)EBC4986892 | ||
035 | |a (ZDB-89-EBL)EBL4986892 | ||
035 | |a (ZDB-38-EBR)ebr11429021 | ||
035 | |a (OCoLC)1019716329 | ||
035 | |a (DE-599)BVBBV044709761 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a ger | |
049 | |a DE-739 |a DE-1051 |a DE-92 |a DE-1050 |a DE-863 |a DE-862 |a DE-29 |a DE-1043 |a DE-Aug4 |a DE-858 |a DE-12 |a DE-1102 | ||
084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
100 | 1 | |a Hünerberg, Reinhard |d 1945- |e Verfasser |0 (DE-588)123108489 |4 aut | |
245 | 1 | 0 | |a Markenmanagement |c Reinhard Hünerberg |
250 | |a 2., überarbeitete und erweiterte Auflage | ||
264 | 1 | |a Konstanz |b UVK Verlagsgesellschaft mbH |c [2017] | |
264 | 1 | |a München |b UVK/Lucius |c [2017] | |
264 | 4 | |c © 2017 | |
300 | |a 1 Online-Ressource (196 Seiten) |b Illustrationen | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Marke |0 (DE-588)4074577-6 |D s |
689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
689 | 0 | 2 | |a Markenimage |0 (DE-588)4136439-9 |D s |
689 | 0 | 3 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |8 1\p |5 DE-604 | |
710 | 2 | |a UVK Verlagsgesellschaft mbH |0 (DE-588)106537268X |4 pbl | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-86764-816-5 |
856 | 4 | 0 | |u https://elibrary.narr.digital/book/99.125005/9783739803494 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
856 | 4 | 0 | |u https://doi.org/10.24053/9783739803494 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
912 | |a ZDB-128-UMM |a ZDB-128-UVK |a ZDB-30-PQE |a ZDB-18-BEL |a ZDB-71-NAR | ||
940 | 1 | |q ZDB-128-UMM20 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-030106320 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
966 | e | |u https://elibrary.narr.digital/book/99.125005/9783739803494 |l BSB01 |p ZDB-71-NAR |q BSB_PDA_NAR |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.24053/9783739803494 |l FAB01 |p ZDB-128-UVK |x Aggregator |3 Volltext | |
966 | e | |u https://doi.org/10.24053/9783739803494 |l FCO01 |p ZDB-18-BEL |q FCO_PDA_BEL_Kauf |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.24053/9783739803494 |l FHA01 |p ZDB-18-BEL |q FHA_PDA_BEL |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.24053/9783739803494 |l FHD01 |p ZDB-128-UVK |q FHD01_UVK_Kauf |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.24053/9783739803494 |l FHN01 |p ZDB-128-UMM |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.24053/9783739803494 |l FHO01 |p ZDB-128-UVK |q Einzelkauf |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.24053/9783739803494 |l FWS01 |p ZDB-128-UVK |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.24053/9783739803494 |l FWS02 |p ZDB-128-UVK |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.24053/9783739803494 |l UER01 |p ZDB-128-UVK |q UER_Einzelkauf |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.24053/9783739803494 |l UPA01 |p ZDB-128-UVK |x Verlag |3 Volltext | |
966 | e | |u https://elibrary.narr.digital/book/99.125005/9783739803494 |l FAN01 |p ZDB-71-NAR |q FAN_PDA_NAR |x Verlag |3 Volltext |
Datensatz im Suchindex
DE-BY-FWS_katkey | 686343 |
---|---|
_version_ | 1806183638345187328 |
any_adam_object | |
author | Hünerberg, Reinhard 1945- |
author_GND | (DE-588)123108489 |
author_facet | Hünerberg, Reinhard 1945- |
author_role | aut |
author_sort | Hünerberg, Reinhard 1945- |
author_variant | r h rh |
building | Verbundindex |
bvnumber | BV044709761 |
classification_rvk | QP 624 |
collection | ZDB-128-UMM ZDB-128-UVK ZDB-30-PQE ZDB-18-BEL ZDB-71-NAR |
ctrlnum | (ZDB-30-PQE)EBC4986892 (ZDB-89-EBL)EBL4986892 (ZDB-38-EBR)ebr11429021 (OCoLC)1019716329 (DE-599)BVBBV044709761 |
discipline | Wirtschaftswissenschaften |
doi_str_mv | 10.24053/9783739803494 |
edition | 2., überarbeitete und erweiterte Auflage |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03572nmm a22007098c 4500</leader><controlfield tag="001">BV044709761</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230118 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">180111s2017 |||| o||u| ||||||ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">17,N30</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783739803494</subfield><subfield code="c">EPDF</subfield><subfield code="9">978-3-7398-0349-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783739803487</subfield><subfield code="c">EPUB</subfield><subfield code="9">978-3-7398-0348-7</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.24053/9783739803494</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC4986892</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL4986892</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-38-EBR)ebr11429021</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1019716329</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044709761</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-1102</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hünerberg, Reinhard</subfield><subfield code="d">1945-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)123108489</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Markenmanagement</subfield><subfield code="c">Reinhard Hünerberg</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2., überarbeitete und erweiterte Auflage</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Konstanz</subfield><subfield code="b">UVK Verlagsgesellschaft mbH</subfield><subfield code="c">[2017]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">München</subfield><subfield code="b">UVK/Lucius</subfield><subfield code="c">[2017]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (196 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">UVK Verlagsgesellschaft mbH</subfield><subfield code="0">(DE-588)106537268X</subfield><subfield code="4">pbl</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-86764-816-5</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://elibrary.narr.digital/book/99.125005/9783739803494</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.24053/9783739803494</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-128-UMM</subfield><subfield code="a">ZDB-128-UVK</subfield><subfield code="a">ZDB-30-PQE</subfield><subfield code="a">ZDB-18-BEL</subfield><subfield code="a">ZDB-71-NAR</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-128-UMM20</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030106320</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.narr.digital/book/99.125005/9783739803494</subfield><subfield code="l">BSB01</subfield><subfield code="p">ZDB-71-NAR</subfield><subfield code="q">BSB_PDA_NAR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.24053/9783739803494</subfield><subfield code="l">FAB01</subfield><subfield code="p">ZDB-128-UVK</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.24053/9783739803494</subfield><subfield code="l">FCO01</subfield><subfield code="p">ZDB-18-BEL</subfield><subfield code="q">FCO_PDA_BEL_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.24053/9783739803494</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-18-BEL</subfield><subfield code="q">FHA_PDA_BEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.24053/9783739803494</subfield><subfield code="l">FHD01</subfield><subfield code="p">ZDB-128-UVK</subfield><subfield code="q">FHD01_UVK_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.24053/9783739803494</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-128-UMM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.24053/9783739803494</subfield><subfield code="l">FHO01</subfield><subfield code="p">ZDB-128-UVK</subfield><subfield code="q">Einzelkauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.24053/9783739803494</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-128-UVK</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.24053/9783739803494</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-128-UVK</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.24053/9783739803494</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-128-UVK</subfield><subfield code="q">UER_Einzelkauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.24053/9783739803494</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-128-UVK</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.narr.digital/book/99.125005/9783739803494</subfield><subfield code="l">FAN01</subfield><subfield code="p">ZDB-71-NAR</subfield><subfield code="q">FAN_PDA_NAR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV044709761 |
illustrated | Not Illustrated |
indexdate | 2024-08-01T13:15:46Z |
institution | BVB |
institution_GND | (DE-588)106537268X |
isbn | 9783739803494 9783739803487 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030106320 |
oclc_num | 1019716329 |
open_access_boolean | |
owner | DE-739 DE-1051 DE-92 DE-1050 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-29 DE-1043 DE-Aug4 DE-858 DE-12 DE-1102 |
owner_facet | DE-739 DE-1051 DE-92 DE-1050 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-29 DE-1043 DE-Aug4 DE-858 DE-12 DE-1102 |
physical | 1 Online-Ressource (196 Seiten) Illustrationen |
psigel | ZDB-128-UMM ZDB-128-UVK ZDB-30-PQE ZDB-18-BEL ZDB-71-NAR ZDB-128-UMM20 ZDB-71-NAR BSB_PDA_NAR ZDB-18-BEL FCO_PDA_BEL_Kauf ZDB-18-BEL FHA_PDA_BEL ZDB-128-UVK FHD01_UVK_Kauf ZDB-128-UVK Einzelkauf ZDB-128-UVK UER_Einzelkauf ZDB-71-NAR FAN_PDA_NAR |
publishDate | 2017 |
publishDateSearch | 2017 |
publishDateSort | 2017 |
publisher | UVK Verlagsgesellschaft mbH UVK/Lucius |
record_format | marc |
spellingShingle | Hünerberg, Reinhard 1945- Markenmanagement Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd Marketing (DE-588)4037589-4 gnd Markenimage (DE-588)4136439-9 gnd |
subject_GND | (DE-588)4144679-3 (DE-588)4074577-6 (DE-588)4037589-4 (DE-588)4136439-9 |
title | Markenmanagement |
title_auth | Markenmanagement |
title_exact_search | Markenmanagement |
title_full | Markenmanagement Reinhard Hünerberg |
title_fullStr | Markenmanagement Reinhard Hünerberg |
title_full_unstemmed | Markenmanagement Reinhard Hünerberg |
title_short | Markenmanagement |
title_sort | markenmanagement |
topic | Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd Marketing (DE-588)4037589-4 gnd Markenimage (DE-588)4136439-9 gnd |
topic_facet | Markenpolitik Marke Marketing Markenimage |
url | https://elibrary.narr.digital/book/99.125005/9783739803494 https://doi.org/10.24053/9783739803494 |
work_keys_str_mv | AT hunerbergreinhard markenmanagement AT uvkverlagsgesellschaftmbh markenmanagement |