Strategic communication theory and practice: the cocreational model
"A guide to strategic communication that can be applied across a range of subfields at all three levels...grand strategic, strategic, and tactical communication"...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley Blackwell
2018
|
| Schlagworte: | |
| Zusammenfassung: | "A guide to strategic communication that can be applied across a range of subfields at all three levels...grand strategic, strategic, and tactical communication"... |
| Beschreibung: | Literaturverzeichnis Seite 197-221 |
| Beschreibung: | xx, 234 Seiten |
| ISBN: | 9780470674574 9780470674581 |
Internformat
MARC
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| 100 | 1 | |a Botan, Carl H. |e Verfasser |0 (DE-588)1045259845 |4 aut | |
| 245 | 1 | 0 | |a Strategic communication theory and practice |b the cocreational model |c Carl H. Botan |
| 264 | 1 | |a Hoboken, NJ |b Wiley Blackwell |c 2018 | |
| 300 | |a xx, 234 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverzeichnis Seite 197-221 | ||
| 520 | |a "A guide to strategic communication that can be applied across a range of subfields at all three levels...grand strategic, strategic, and tactical communication"... | ||
| 650 | 4 | |a LANGUAGE ARTS & DISCIPLINES / Communication Studies / bisacsh | |
| 650 | 4 | |a Communication in organizations | |
| 650 | 4 | |a LANGUAGE ARTS & DISCIPLINES / Communication Studies | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |a Botan, Carl H. author |t Strategic communication theory and practice |b First edition |d Hoboken : Wiley, 2017 |z 978-1-119-42487-1 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030101354 | ||
Datensatz im Suchindex
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| any_adam_object | |
| author | Botan, Carl H. |
| author_GND | (DE-588)1045259845 |
| author_facet | Botan, Carl H. |
| author_role | aut |
| author_sort | Botan, Carl H. |
| author_variant | c h b ch chb |
| building | Verbundindex |
| bvnumber | BV044704702 |
| callnumber-first | H - Social Science |
| callnumber-label | HD30 |
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| callnumber-search | HD30.3 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
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| ctrlnum | (OCoLC)1020566735 (DE-599)BVBBV044704702 |
| dewey-full | 302.2 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.2 |
| dewey-search | 302.2 |
| dewey-sort | 3302.2 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie |
| format | Book |
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| id | DE-604.BV044704702 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:59:51Z |
| institution | BVB |
| isbn | 9780470674574 9780470674581 |
| language | English |
| lccn | 017043084 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030101354 |
| oclc_num | 1020566735 |
| open_access_boolean | |
| owner | DE-739 DE-188 |
| owner_facet | DE-739 DE-188 |
| physical | xx, 234 Seiten |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Wiley Blackwell |
| record_format | marc |
| spelling | Botan, Carl H. Verfasser (DE-588)1045259845 aut Strategic communication theory and practice the cocreational model Carl H. Botan Hoboken, NJ Wiley Blackwell 2018 xx, 234 Seiten txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis Seite 197-221 "A guide to strategic communication that can be applied across a range of subfields at all three levels...grand strategic, strategic, and tactical communication"... LANGUAGE ARTS & DISCIPLINES / Communication Studies / bisacsh Communication in organizations LANGUAGE ARTS & DISCIPLINES / Communication Studies Erscheint auch als Online-Ausgabe Botan, Carl H. author Strategic communication theory and practice First edition Hoboken : Wiley, 2017 978-1-119-42487-1 |
| spellingShingle | Botan, Carl H. Strategic communication theory and practice the cocreational model LANGUAGE ARTS & DISCIPLINES / Communication Studies / bisacsh Communication in organizations LANGUAGE ARTS & DISCIPLINES / Communication Studies |
| title | Strategic communication theory and practice the cocreational model |
| title_auth | Strategic communication theory and practice the cocreational model |
| title_exact_search | Strategic communication theory and practice the cocreational model |
| title_full | Strategic communication theory and practice the cocreational model Carl H. Botan |
| title_fullStr | Strategic communication theory and practice the cocreational model Carl H. Botan |
| title_full_unstemmed | Strategic communication theory and practice the cocreational model Carl H. Botan |
| title_short | Strategic communication theory and practice |
| title_sort | strategic communication theory and practice the cocreational model |
| title_sub | the cocreational model |
| topic | LANGUAGE ARTS & DISCIPLINES / Communication Studies / bisacsh Communication in organizations LANGUAGE ARTS & DISCIPLINES / Communication Studies |
| topic_facet | LANGUAGE ARTS & DISCIPLINES / Communication Studies / bisacsh Communication in organizations LANGUAGE ARTS & DISCIPLINES / Communication Studies |
| work_keys_str_mv | AT botancarlh strategiccommunicationtheoryandpracticethecocreationalmodel |