Reputation management techniques in public relations:
"This book provides strategies used in employing media plans, reflecting how firms evaluate marketing opportunities, determine communication channels, set objectives, choose the right promotion mix, strategize on writing the right message, budget, and assess effectiveness. It presents practical...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2018]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-1049 DE-83 DE-898 Volltext |
| Zusammenfassung: | "This book provides strategies used in employing media plans, reflecting how firms evaluate marketing opportunities, determine communication channels, set objectives, choose the right promotion mix, strategize on writing the right message, budget, and assess effectiveness. It presents practical implications for brand names or organizations whether commercial, governmental or non-profit and insider knowledge from brands with execution strategies"... |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781522536208 |
| DOI: | 10.4018/978-1-5225-3619-2 |
Internformat
MARC
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Datensatz im Suchindex
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| collection | ZDB-1-IGE ZDB-98-IGB |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-5225-3619-2 |
| format | Electronic eBook |
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| id | DE-604.BV044701791 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-28T00:07:22Z |
| institution | BVB |
| isbn | 9781522536208 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030098475 |
| oclc_num | 1018468890 |
| open_access_boolean | |
| owner | DE-1050 DE-1049 DE-83 DE-898 DE-BY-UBR |
| owner_facet | DE-1050 DE-1049 DE-83 DE-898 DE-BY-UBR |
| physical | 1 Online-Ressource |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB FHD01_IGB_Kauf ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Reputation management techniques in public relations Ayse Erdemir Hershey, PA IGI Global [2018] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier "This book provides strategies used in employing media plans, reflecting how firms evaluate marketing opportunities, determine communication channels, set objectives, choose the right promotion mix, strategize on writing the right message, budget, and assess effectiveness. It presents practical implications for brand names or organizations whether commercial, governmental or non-profit and insider knowledge from brands with execution strategies"... Communication in management Corporations Public relations Corporate image Erdemir, Ayse 1984- edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-3619-2 https://doi.org/10.4018/978-1-5225-3619-2 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Reputation management techniques in public relations Communication in management Corporations Public relations Corporate image |
| title | Reputation management techniques in public relations |
| title_auth | Reputation management techniques in public relations |
| title_exact_search | Reputation management techniques in public relations |
| title_full | Reputation management techniques in public relations Ayse Erdemir |
| title_fullStr | Reputation management techniques in public relations Ayse Erdemir |
| title_full_unstemmed | Reputation management techniques in public relations Ayse Erdemir |
| title_short | Reputation management techniques in public relations |
| title_sort | reputation management techniques in public relations |
| topic | Communication in management Corporations Public relations Corporate image |
| topic_facet | Communication in management Corporations Public relations Corporate image |
| url | https://doi.org/10.4018/978-1-5225-3619-2 |
| work_keys_str_mv | AT erdemirayse reputationmanagementtechniquesinpublicrelations |