Experiential marketing: a practical guide to interactive brand experiences
CONTENTS: Section - ONE: An Experiential Revolution - The Accelerating Transformation of Business and Marketing; Chapter - 01: What is Experiential Marketing?; Chapter - 02: A Whole New World - Millennials, Brand Experiences and Social Media ; Chapter - 03: The Experience Economy is Here; Chapter -...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York ; New Delhi
Kogan Page
2018
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Zusammenfassung: | CONTENTS: Section - ONE: An Experiential Revolution - The Accelerating Transformation of Business and Marketing; Chapter - 01: What is Experiential Marketing?; Chapter - 02: A Whole New World - Millennials, Brand Experiences and Social Media ; Chapter - 03: The Experience Economy is Here; Chapter - 04: Concept Stores, the Future of Retail and Pop-Ups; Chapter - 05: Digital Experiences, Artificial Intelligence in Marketing and Merged Realities; Chapter - 06: The BETTER Creative Model - How to Create Unique Experiential Marketing Ideas; --- Section - TWO: SET MESSAGE - An Activation Framework for Your Experiential Marketing Strategy; Chapter - 07: Situation and Background - Exploring the Business Context for Experiential Marketing; Chapter - 08: Experiential Objectives - How to Creatively Define and Set Your Goals; Chapter - 09: Target Audience - Gathering Holistic Insights and Understanding of Your Customers; Chapter - 10: Message - Key Communication of Your Brand Message using Experiential Marketing; Chapter - 11: Experiential Strategy - How to Develop Live Brand Experience Strategies and Frameworks; Chapter - 12: Selected Locations and Brand Ambassadors for Your Experiential Marketing Strategy; Chapter - 13: Systems and Mechanisms for Measurement for Experiential Marketing Planning; Chapter - 14: Action - How to Deliver and Project Manage Live Brand Experiences; Chapter - 15: Gauging Effectiveness - Creating a Real-World Test and Learn Approach for Experiential Marketing Environments; Chapter - 16: Evaluation - Interpreting and Monitoring Tangible Results from Experiential Marketing; --- Section - THREE: What Next? Becoming an Experience Brand and Partnering with Specialists; Chapter - 17: Outsourcing Versus In-House Experiential Marketing Specialists; Chapter - 18: Planning for the Future of Experiential Marketing |
| Beschreibung: | xv, 304 Seiten Diagramme |
| ISBN: | 9780749480967 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804178164497252352 |
|---|---|
| any_adam_object | |
| author | Smilansky, Shaz |
| author_GND | (DE-588)1154457648 |
| author_facet | Smilansky, Shaz |
| author_role | aut |
| author_sort | Smilansky, Shaz |
| author_variant | s s ss |
| building | Verbundindex |
| bvnumber | BV044697397 |
| classification_rvk | QP 620 QP 624 |
| ctrlnum | (OCoLC)1017956144 (DE-599)HBZHT019525953 |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| id | DE-604.BV044697397 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:59:37Z |
| institution | BVB |
| isbn | 9780749480967 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030094206 |
| oclc_num | 1017956144 |
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| owner | DE-1050 DE-1049 DE-11 DE-521 |
| owner_facet | DE-1050 DE-1049 DE-11 DE-521 |
| physical | xv, 304 Seiten Diagramme |
| publishDate | 2018 |
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| spelling | Smilansky, Shaz Verfasser (DE-588)1154457648 aut Experiential marketing a practical guide to interactive brand experiences Shirra Smilansky Second edition London ; New York ; New Delhi Kogan Page 2018 © 2009 xv, 304 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier CONTENTS: Section - ONE: An Experiential Revolution - The Accelerating Transformation of Business and Marketing; Chapter - 01: What is Experiential Marketing?; Chapter - 02: A Whole New World - Millennials, Brand Experiences and Social Media ; Chapter - 03: The Experience Economy is Here; Chapter - 04: Concept Stores, the Future of Retail and Pop-Ups; Chapter - 05: Digital Experiences, Artificial Intelligence in Marketing and Merged Realities; Chapter - 06: The BETTER Creative Model - How to Create Unique Experiential Marketing Ideas; --- Section - TWO: SET MESSAGE - An Activation Framework for Your Experiential Marketing Strategy; Chapter - 07: Situation and Background - Exploring the Business Context for Experiential Marketing; Chapter - 08: Experiential Objectives - How to Creatively Define and Set Your Goals; Chapter - 09: Target Audience - Gathering Holistic Insights and Understanding of Your Customers; Chapter - 10: Message - Key Communication of Your Brand Message using Experiential Marketing; Chapter - 11: Experiential Strategy - How to Develop Live Brand Experience Strategies and Frameworks; Chapter - 12: Selected Locations and Brand Ambassadors for Your Experiential Marketing Strategy; Chapter - 13: Systems and Mechanisms for Measurement for Experiential Marketing Planning; Chapter - 14: Action - How to Deliver and Project Manage Live Brand Experiences; Chapter - 15: Gauging Effectiveness - Creating a Real-World Test and Learn Approach for Experiential Marketing Environments; Chapter - 16: Evaluation - Interpreting and Monitoring Tangible Results from Experiential Marketing; --- Section - THREE: What Next? Becoming an Experience Brand and Partnering with Specialists; Chapter - 17: Outsourcing Versus In-House Experiential Marketing Specialists; Chapter - 18: Planning for the Future of Experiential Marketing Branding (Marketing) Target marketing Experiment (DE-588)4015999-1 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Markenpolitik (DE-588)4144679-3 s Erlebnismarketing (DE-588)4318118-1 s Online-Marketing (DE-588)7706419-7 s DE-604 Verbraucherforschung (DE-588)4187567-9 s Marketingforschung (DE-588)4200055-5 s Experiment (DE-588)4015999-1 s 1\p DE-604 Erscheint auch als Online-Ausgabe 978-0-7494-8097-4 2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Smilansky, Shaz Experiential marketing a practical guide to interactive brand experiences Branding (Marketing) Target marketing Experiment (DE-588)4015999-1 gnd Marketingforschung (DE-588)4200055-5 gnd Markenpolitik (DE-588)4144679-3 gnd Erlebnismarketing (DE-588)4318118-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Verbraucherforschung (DE-588)4187567-9 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4015999-1 (DE-588)4200055-5 (DE-588)4144679-3 (DE-588)4318118-1 (DE-588)4168907-0 (DE-588)4187567-9 (DE-588)7706419-7 |
| title | Experiential marketing a practical guide to interactive brand experiences |
| title_auth | Experiential marketing a practical guide to interactive brand experiences |
| title_exact_search | Experiential marketing a practical guide to interactive brand experiences |
| title_full | Experiential marketing a practical guide to interactive brand experiences Shirra Smilansky |
| title_fullStr | Experiential marketing a practical guide to interactive brand experiences Shirra Smilansky |
| title_full_unstemmed | Experiential marketing a practical guide to interactive brand experiences Shirra Smilansky |
| title_short | Experiential marketing |
| title_sort | experiential marketing a practical guide to interactive brand experiences |
| title_sub | a practical guide to interactive brand experiences |
| topic | Branding (Marketing) Target marketing Experiment (DE-588)4015999-1 gnd Marketingforschung (DE-588)4200055-5 gnd Markenpolitik (DE-588)4144679-3 gnd Erlebnismarketing (DE-588)4318118-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Verbraucherforschung (DE-588)4187567-9 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Branding (Marketing) Target marketing Experiment Marketingforschung Markenpolitik Erlebnismarketing Marketingmanagement Verbraucherforschung Online-Marketing |
| work_keys_str_mv | AT smilanskyshaz experientialmarketingapracticalguidetointeractivebrandexperiences |