Digital branding: a complete step-by-step guide to strategy, tactics, tools and measurement
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Kogan Page
[2018]
|
| Ausgabe: | Second Edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Revised edition of the author's Digital branding, 2014. - Includes bibliographical references and index |
| Beschreibung: | xi, 213 Seiten Illustrationen, Diagramme |
| ISBN: | 9780749481698 |
Internformat
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| 500 | |a Revised edition of the author's Digital branding, 2014. - Includes bibliographical references and index | ||
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| 650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
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| _version_ | 1806176995283828736 |
| adam_text | DIGITAL BRANDING
/ ROWLES, DANIELYYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
DIGIT AL BRANDING IN PERSPECTIVE
WHAT DIGITAL BRANDING REALLY MEANS
FOCUSING ON VALUE
CONSIDERING THE USER JOURNEY
OBJECTIVES AND AUTHENTICITY
THE DIGITAL TOOLKIT
SOCIAL MEDIA
SEARCH
MOBILE
ONLINE ADVERTISING
CRM AND MARKETING AUTOMATION
FROM INTEGRATION TO TRANSMEDIA CAMPAIGNS
DIGITAL BRAND STRATEGY AND MEASUREMENT
MEASURING DIGITAL BRANDING
PRIMARIES AND INDICATORS
BRIDGING THE GAPS
THE IMPORTANCE OF ASKING QUESTIONS
REFERENCES AND FURTHER READING
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| discipline | Informatik Wirtschaftswissenschaften |
| edition | Second Edition |
| format | Book |
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| id | DE-604.BV044697385 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T11:30:11Z |
| institution | BVB |
| isbn | 9780749481698 |
| language | English |
| lccn | 017043568 |
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| physical | xi, 213 Seiten Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Kogan Page |
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| spellingShingle | Rowles, Daniel Digital branding a complete step-by-step guide to strategy, tactics, tools and measurement Internet marketing Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4592128-3 |
| title | Digital branding a complete step-by-step guide to strategy, tactics, tools and measurement |
| title_auth | Digital branding a complete step-by-step guide to strategy, tactics, tools and measurement |
| title_exact_search | Digital branding a complete step-by-step guide to strategy, tactics, tools and measurement |
| title_full | Digital branding a complete step-by-step guide to strategy, tactics, tools and measurement Daniel Rowles |
| title_fullStr | Digital branding a complete step-by-step guide to strategy, tactics, tools and measurement Daniel Rowles |
| title_full_unstemmed | Digital branding a complete step-by-step guide to strategy, tactics, tools and measurement Daniel Rowles |
| title_short | Digital branding |
| title_sort | digital branding a complete step by step guide to strategy tactics tools and measurement |
| title_sub | a complete step-by-step guide to strategy, tactics, tools and measurement |
| topic | Internet marketing Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Internet marketing Branding (Marketing) Markenpolitik Electronic Commerce |
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Inhaltsverzeichnis
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 624 R884(2) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |