Il made in Italy: natura, settori e problemi
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Italian |
| Veröffentlicht: |
Roma
Carocci
2011
|
| Ausgabe: | 1a edizione |
| Schriftenreihe: | Quality paperbacks
352 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | A. Bucci and M. Ferraresi teach at the University IULM of Milan; V. Codeluppi eaches at the University of Modena e Reggio Emilia. - Includes bibliographical references |
| Beschreibung: | 174 Seiten Illustrationen 22 cm |
| ISBN: | 9788843060078 |
Internformat
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Datensatz im Suchindex
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| adam_text | IMAGE 1
INDICE
INTRODUZIONE DI AMPELIO BUCCI, VANNI CODELUPPI E MAURO FERRARESI
EVOLUZIONE E CARATTERISTICHE DEL M A DE IN ITALY 13
DI VANNI CODELUPPI
PREMESSA 13
LA NASCITA DEL M A DE IN ITALY 14
II M A DE IN ITALY OGGI 18
2. M O DA ITALIANA E M A DE IN ITALY: UN PERCORSO DAI PRIMI DEL
N O V E C E N TO A OGGI 23
DI SIMONA SEGRE REINACH
P R E M E S SA 23
GLI ANNI CINQUANTA: FIRENZE E LA M O DA B O U T I Q UE 24
II PASSAGGIO A MILANO 27
LA M O D E R NA ESTETICA DEL P R E T - A - P O R T ER MILANESE 29
GLI ANNI OTTANTA: LA MILANO DA B E R E 31
G LI A N NI NOVANTA: TRA MINIMALISMO E CRISI 33
II CONTESTO ATTUALE 34
M O DA E IDENTITA NAZIONALE 38
3. IL DESIGN ITALIANO OLTRE IL MIRACOLO 43
DI ALFONSO MORONE
I N T R O D U Z I O NE AL DESIGN ITALIANO: UN ELOGIO ALL INCOCRENZA 43
I TRATTI DI U NA STORIA 45
DA ELITE A C O M U N I TA 53
L IDENTITA TERRITORIALE DEL PRODOTTO ITALIANO 57
IMAGE 2
4. IL M A DE IN ITALY NELL ALIMENTAZIONE 63
DI AMPELIO BUCCI
PREMESSA II CIBO: VERO CONSUMO DI MASSA MANGIARE ITALIANO LA VISIONE
CORTA ITALIANA
N ON SOLO MARKETING M A DE IN ITALY E LEGISLAZIONE LE STRATEGIE
POLITICHE ITALIANE PRIMI CAMBIAMENTI IN ATTO DA UN MERCATO DI MASSA A
UNA MASSA DI MERCATI
THINK LOCAI, ACT GLOBAL II RUOLO FONDAMENTALE DEI MEDIA LA
DISTRIBUZIONE: CHIAVE DI VOLTA DEL CONSUMO DI OGGI UN PENSARE PIU
STRATEGICO
ORGANIC VS OGM
63 64 65 67
68 69
71 73
77 78 80 81
84
85
II PUNTO DI VISTA DEGLI ADDETTI AI LAVORI 87
DI SIMONA IRONICO
PREMESSA 87
FASHION 89
FURNITURE 100
FOOD 106
6. IL PUNTO DI VISTA DEI CONSUMATORI 117
DI MAURO FERRARESI, ANELA MORTARA E SABRINA POMODORO
PREMESSA 117
CHE COS E IL M A DE IN ITALY? 118
L ANALISI SWOT DEL M A DE IN ITALY 120
M A DE IN ITALY VS ALTRI M A DE IN 121
I TRE COMPARTI DEL M A DE IN ITALY 122
II M A DE IN ITALY: UNA SINTESI 126
CONCLUSIONE. IL MADE IN ITALY: D O PO I CAPITANI D INDUSTRIA E I
CREATIVI, GLI ARTIGIANI? 137
DI BERNARD COVA
IMAGE 3
APPENDICE 145
N O TE 163
BIBLIOGRAFIA 165
GLI AUTORI 173
Indice
Introduzione n
di Ampelio Bucci, Van ni Codeluppi e Mauro Ferraresi
1. Evoluzione e caratteristiche del Made in Italy 13
di Vanni Codeluppi
Premessa 13
La nascita del Made in Italy 14
Il Made in Italy oggi 18
2. Moda italiana e Made in Italy: un percorso dai primi del
Novecento a oggi 23
di Simona Segre Reinach
Premessa 23
Gli anni cinquanta: Firenze e la moda boutique 24
Il passaggio a Milano 27
La moderna estética del prêt-à-porter milanese 29
Gli anni ottanta: la “Milano da bere” 31
Gli anni novanta: tra minimalismo e crisi 33
Il contesto attuale 34
Moda e identità nazionale 38
3. Il design italiano oltre il miracolo 43
di Alfonso Morone
Introduzione al design italiano: un elogio alTincoerenza 43
I tratti di una storia 45
Da élite a comunità 53
L identità territoriale del prodotto italiano 57
7
4- II Made in Italy neH’alimentazione 63
di Ampelio Bucci
Premessa 6 3
II cibo: vero consumo di massa 64
Mangiare italiano 65
La visione corta italiana 67
Non solo marketing 68
Made in Italy e legislazione 69
Le strategic polinche italiane 71
Primi cambiamenti in atto 73
Da un mercato di massa a una massa di mercati 77
Think local act global 7%
II ruolo fondamentale dei media 80
La distribuzione: chiave di volta del consumo di oggi 81
Un pensare piu strategico 84
Organic vs OGM 85
5. II punto di vista degli addetti ai lavori 87
di Simona Ironico
Premessa 87
Fashion 89
Furniture 100
Food iq6
6. II punto di vista dei consumatori 117
di Mauro Ferraresi, Arida Mor tar a e Sabrina Pomodoro
Premessa 117
Che cos’é il Made in Italy? 118
L’analisi swot del Made in Italy 120
Made in Italy vs altri Made in 121
I tre comparti del Made in Italy 122
II Made in Italy: una sintesi 126
Conclusione. II Made in Italy: dopo i capitani d’industria
e i creativi, gli artigiani? 137
di Bernard Cova
8
Appendice
145
Note 163
Bibliografía 163
Gli autori 173
9
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| isbn | 9788843060078 |
| language | Italian |
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| spelling | Bucci, Ampelio Verfasser aut Il made in Italy natura, settori e problemi Ampelio Bucci, Vanni Codeluppi, Mauro Ferraresi ; a cura di Simona Ironico 1a edizione Roma Carocci 2011 174 Seiten Illustrationen 22 cm txt rdacontent n rdamedia nc rdacarrier Quality paperbacks 352 A. Bucci and M. Ferraresi teach at the University IULM of Milan; V. Codeluppi eaches at the University of Modena e Reggio Emilia. - Includes bibliographical references Mode (DE-588)4039792-0 gnd rswk-swf Lebensmittel (DE-588)4034870-2 gnd rswk-swf Herkunftsbezeichnung (DE-588)4159598-1 gnd rswk-swf Möbel (DE-588)4039860-2 gnd rswk-swf Italien (DE-588)4027833-5 gnd rswk-swf Herkunftsbezeichnung (DE-588)4159598-1 s Mode (DE-588)4039792-0 s Möbel (DE-588)4039860-2 s Lebensmittel (DE-588)4034870-2 s Italien (DE-588)4027833-5 g DE-604 Codeluppi, Vanni 1958- Verfasser (DE-588)14196183X aut Ferraresi, Mauro Verfasser aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030083862&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bucci, Ampelio Codeluppi, Vanni 1958- Ferraresi, Mauro Il made in Italy natura, settori e problemi Mode (DE-588)4039792-0 gnd Lebensmittel (DE-588)4034870-2 gnd Herkunftsbezeichnung (DE-588)4159598-1 gnd Möbel (DE-588)4039860-2 gnd |
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| title | Il made in Italy natura, settori e problemi |
| title_auth | Il made in Italy natura, settori e problemi |
| title_exact_search | Il made in Italy natura, settori e problemi |
| title_full | Il made in Italy natura, settori e problemi Ampelio Bucci, Vanni Codeluppi, Mauro Ferraresi ; a cura di Simona Ironico |
| title_fullStr | Il made in Italy natura, settori e problemi Ampelio Bucci, Vanni Codeluppi, Mauro Ferraresi ; a cura di Simona Ironico |
| title_full_unstemmed | Il made in Italy natura, settori e problemi Ampelio Bucci, Vanni Codeluppi, Mauro Ferraresi ; a cura di Simona Ironico |
| title_short | Il made in Italy |
| title_sort | il made in italy natura settori e problemi |
| title_sub | natura, settori e problemi |
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