Handbook of research on mobile marketing management:
"This book provides a compelling collection of innovative mobile marketing thoughts and practices" - Provided by publisher
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey ; New York
Business Science Reference
[2010]
|
| Schriftenreihe: | Advances in e-business research series
|
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-1049 DE-898 DE-1050 DE-83 Volltext |
| Zusammenfassung: | "This book provides a compelling collection of innovative mobile marketing thoughts and practices" - Provided by publisher |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxxii, 548 Seiten) Illustrationen, Diagramm |
| ISBN: | 9781605660752 |
Internformat
MARC
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| 245 | 1 | 0 | |a Handbook of research on mobile marketing management |c Key Pousttchi (University of Augsburg, Germany), Dietmar G. Wiedemann (University of Augsburg, Germany) |
| 246 | 1 | 3 | |a Mobile marketing management |
| 264 | 1 | |a Hershey ; New York |b Business Science Reference |c [2010] | |
| 264 | 4 | |c © 2010 | |
| 300 | |a 1 Online-Ressource (xxxii, 548 Seiten) |b Illustrationen, Diagramm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Advances in e-business research series | |
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a "This book provides a compelling collection of innovative mobile marketing thoughts and practices" - Provided by publisher | |
| 650 | 4 | |a Cellular telephones | |
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Telemarketing | |
| 650 | 4 | |a Text messages (Telephone systems) | |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Pousttchi, Key |d 1970- |0 (DE-588)174094914 |4 edt | |
| 700 | 1 | |a Wiedemann, Dietmar Georg |4 edt | |
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Datensatz im Suchindex
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| callnumber-subject | HF - Commerce |
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| dewey-sort | 3658.8 272 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-08-23T01:07:40Z |
| institution | BVB |
| isbn | 9781605660752 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030080675 |
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| series2 | Advances in e-business research series |
| spelling | Handbook of research on mobile marketing management Key Pousttchi (University of Augsburg, Germany), Dietmar G. Wiedemann (University of Augsburg, Germany) Mobile marketing management Hershey ; New York Business Science Reference [2010] © 2010 1 Online-Ressource (xxxii, 548 Seiten) Illustrationen, Diagramm txt rdacontent c rdamedia cr rdacarrier Advances in e-business research series Includes bibliographical references and index "This book provides a compelling collection of innovative mobile marketing thoughts and practices" - Provided by publisher Cellular telephones Internet advertising Internet marketing Telemarketing Text messages (Telephone systems) Online-Marketing (DE-588)7706419-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Online-Marketing (DE-588)7706419-7 s DE-604 Pousttchi, Key 1970- (DE-588)174094914 edt Wiedemann, Dietmar Georg edt Erscheint auch als Druck-Ausgabe 978-1-60566-074-5 Erscheint auch als Druck-Ausgabe 1-60566-074-4 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-074-5 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Handbook of research on mobile marketing management Cellular telephones Internet advertising Internet marketing Telemarketing Text messages (Telephone systems) Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4143413-4 |
| title | Handbook of research on mobile marketing management |
| title_alt | Mobile marketing management |
| title_auth | Handbook of research on mobile marketing management |
| title_exact_search | Handbook of research on mobile marketing management |
| title_full | Handbook of research on mobile marketing management Key Pousttchi (University of Augsburg, Germany), Dietmar G. Wiedemann (University of Augsburg, Germany) |
| title_fullStr | Handbook of research on mobile marketing management Key Pousttchi (University of Augsburg, Germany), Dietmar G. Wiedemann (University of Augsburg, Germany) |
| title_full_unstemmed | Handbook of research on mobile marketing management Key Pousttchi (University of Augsburg, Germany), Dietmar G. Wiedemann (University of Augsburg, Germany) |
| title_short | Handbook of research on mobile marketing management |
| title_sort | handbook of research on mobile marketing management |
| topic | Cellular telephones Internet advertising Internet marketing Telemarketing Text messages (Telephone systems) Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Cellular telephones Internet advertising Internet marketing Telemarketing Text messages (Telephone systems) Online-Marketing Aufsatzsammlung |
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