Business to business marketing management: a global perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2018
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Online-Zugang: | FHD01 FWS01 FWS02 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xiii, 438 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781317190080 |
Internformat
MARC
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| 245 | 1 | 0 | |a Business to business marketing management |b a global perspective |c Alan Zimmerman and Jim Blythe |
| 250 | |a Third edition | ||
| 264 | 1 | |a London ; New York |b Routledge |c 2018 | |
| 300 | |a 1 Online-Ressource (xiii, 438 Seiten) |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing |x Management | |
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| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Blythe, Jim |0 (DE-588)1018330186 |4 aut | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 684787 |
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| _version_ | 1806183434144448512 |
| any_adam_object | |
| author | Zimmerman, Alan S. 1942- Blythe, Jim |
| author_GND | (DE-588)170274861 (DE-588)1018330186 |
| author_facet | Zimmerman, Alan S. 1942- Blythe, Jim |
| author_role | aut aut |
| author_sort | Zimmerman, Alan S. 1942- |
| author_variant | a s z as asz j b jb |
| building | Verbundindex |
| bvnumber | BV044675428 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| collection | ZDB-30-PQE |
| ctrlnum | (OCoLC)1015205400 (DE-599)BVBBV044675428 |
| dewey-full | 658.8/04 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/04 |
| dewey-search | 658.8/04 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Third edition |
| format | Electronic eBook |
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| id | DE-604.BV044675428 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T13:12:31Z |
| institution | BVB |
| isbn | 9781317190080 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030072716 |
| oclc_num | 1015205400 |
| open_access_boolean | |
| owner | DE-1050 DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| owner_facet | DE-1050 DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| physical | 1 Online-Ressource (xiii, 438 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-30-PQE ZDB-30-PQE FHD01_PQE_Kauf |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
| record_format | marc |
| spellingShingle | Zimmerman, Alan S. 1942- Blythe, Jim Business to business marketing management a global perspective Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4631075-7 |
| title | Business to business marketing management a global perspective |
| title_auth | Business to business marketing management a global perspective |
| title_exact_search | Business to business marketing management a global perspective |
| title_full | Business to business marketing management a global perspective Alan Zimmerman and Jim Blythe |
| title_fullStr | Business to business marketing management a global perspective Alan Zimmerman and Jim Blythe |
| title_full_unstemmed | Business to business marketing management a global perspective Alan Zimmerman and Jim Blythe |
| title_short | Business to business marketing management |
| title_sort | business to business marketing management a global perspective |
| title_sub | a global perspective |
| topic | Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Marketing Management Marketingmanagement Business-to-Business-Marketing |
| work_keys_str_mv | AT zimmermanalans businesstobusinessmarketingmanagementaglobalperspective AT blythejim businesstobusinessmarketingmanagementaglobalperspective |