Endless Propaganda: The Advertising of Public Goods
Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Toronto
University of Toronto Press
[2017]
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| Online-Zugang: | FHA01 FKE01 FLA01 UBG01 UPA01 FAW01 FAB01 FCO01 Volltext |
| Zusammenfassung: | Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer.The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 13. Sep 2017) |
| Beschreibung: | 1 online resource |
| ISBN: | 9781442674455 |
| DOI: | 10.3138/9781442674455 |
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| spelling | Rutherford, Paul aut Endless Propaganda The Advertising of Public Goods Paul Rutherford Toronto University of Toronto Press [2017] © 2000 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 13. Sep 2017) Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer.The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study In English DISCOUNT-B. Advertising, Public service United States Social marketing Canada Social marketing Europe Social marketing United States Öffentliches Gut (DE-588)4043179-4 gnd rswk-swf Propaganda (DE-588)4076374-2 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Werbung (DE-588)4065541-6 s Propaganda (DE-588)4076374-2 s Öffentliches Gut (DE-588)4043179-4 s 1\p DE-604 USA (DE-588)4078704-7 g 2\p DE-604 https://doi.org/10.3138/9781442674455 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rutherford, Paul Endless Propaganda The Advertising of Public Goods DISCOUNT-B. Advertising, Public service United States Social marketing Canada Social marketing Europe Social marketing United States Öffentliches Gut (DE-588)4043179-4 gnd Propaganda (DE-588)4076374-2 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4043179-4 (DE-588)4076374-2 (DE-588)4065541-6 (DE-588)4078704-7 |
| title | Endless Propaganda The Advertising of Public Goods |
| title_auth | Endless Propaganda The Advertising of Public Goods |
| title_exact_search | Endless Propaganda The Advertising of Public Goods |
| title_full | Endless Propaganda The Advertising of Public Goods Paul Rutherford |
| title_fullStr | Endless Propaganda The Advertising of Public Goods Paul Rutherford |
| title_full_unstemmed | Endless Propaganda The Advertising of Public Goods Paul Rutherford |
| title_short | Endless Propaganda |
| title_sort | endless propaganda the advertising of public goods |
| title_sub | The Advertising of Public Goods |
| topic | DISCOUNT-B. Advertising, Public service United States Social marketing Canada Social marketing Europe Social marketing United States Öffentliches Gut (DE-588)4043179-4 gnd Propaganda (DE-588)4076374-2 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | DISCOUNT-B. Advertising, Public service United States Social marketing Canada Social marketing Europe Social marketing United States Öffentliches Gut Propaganda Werbung USA |
| url | https://doi.org/10.3138/9781442674455 |
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