Formative research in social marketing: innovative methods to gain consumer insights
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Springer
[2017]
|
| Schlagworte: | |
| Beschreibung: | viii, 290 Seiten 25 cm |
| ISBN: | 9789811018275 |
Internformat
MARC
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| 245 | 1 | 0 | |a Formative research in social marketing |b innovative methods to gain consumer insights |c Krzysztof Kubacki, Sharyn Rundle-Thiele, editors |
| 264 | 1 | |a Singapore |b Springer |c [2017] | |
| 300 | |a viii, 290 Seiten |c 25 cm | ||
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| 650 | 0 | 7 | |a Soziomarketing |0 (DE-588)4116549-4 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Social marketing | |
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| 700 | 1 | |a Kubacki, Krzysztof |0 (DE-588)1084217341 |4 edt | |
| 700 | 1 | |a Rundle-Thiele, Sharyn |4 edt | |
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| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804178102916481024 |
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| any_adam_object | |
| author2 | Kubacki, Krzysztof Rundle-Thiele, Sharyn |
| author2_role | edt edt |
| author2_variant | k k kk s r t srt |
| author_GND | (DE-588)1084217341 |
| author_facet | Kubacki, Krzysztof Rundle-Thiele, Sharyn |
| building | Verbundindex |
| bvnumber | BV044663487 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)964659965 (DE-599)BVBBV044663487 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-10T07:58:38Z |
| institution | BVB |
| isbn | 9789811018275 |
| language | English |
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| physical | viii, 290 Seiten 25 cm |
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| publisher | Springer |
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| spelling | Formative research in social marketing innovative methods to gain consumer insights Krzysztof Kubacki, Sharyn Rundle-Thiele, editors Singapore Springer [2017] viii, 290 Seiten 25 cm txt rdacontent n rdamedia nc rdacarrier Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Kundenanalyse (DE-588)4304338-0 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Soziomarketing (DE-588)4116549-4 gnd rswk-swf Social marketing (DE-588)4143413-4 Aufsatzsammlung gnd-content Marktforschung (DE-588)4037630-8 s Kundenanalyse (DE-588)4304338-0 s Verbraucherforschung (DE-588)4187567-9 s 1\p DE-604 Soziomarketing (DE-588)4116549-4 s Marketingforschung (DE-588)4200055-5 s 2\p DE-604 Kubacki, Krzysztof (DE-588)1084217341 edt Rundle-Thiele, Sharyn edt Erscheint auch als Online-Ausgabe 978-981-10-1829-9 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Formative research in social marketing innovative methods to gain consumer insights Verbraucherforschung (DE-588)4187567-9 gnd Kundenanalyse (DE-588)4304338-0 gnd Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4187567-9 (DE-588)4304338-0 (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4116549-4 (DE-588)4143413-4 |
| title | Formative research in social marketing innovative methods to gain consumer insights |
| title_auth | Formative research in social marketing innovative methods to gain consumer insights |
| title_exact_search | Formative research in social marketing innovative methods to gain consumer insights |
| title_full | Formative research in social marketing innovative methods to gain consumer insights Krzysztof Kubacki, Sharyn Rundle-Thiele, editors |
| title_fullStr | Formative research in social marketing innovative methods to gain consumer insights Krzysztof Kubacki, Sharyn Rundle-Thiele, editors |
| title_full_unstemmed | Formative research in social marketing innovative methods to gain consumer insights Krzysztof Kubacki, Sharyn Rundle-Thiele, editors |
| title_short | Formative research in social marketing |
| title_sort | formative research in social marketing innovative methods to gain consumer insights |
| title_sub | innovative methods to gain consumer insights |
| topic | Verbraucherforschung (DE-588)4187567-9 gnd Kundenanalyse (DE-588)4304338-0 gnd Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Verbraucherforschung Kundenanalyse Marketingforschung Marktforschung Soziomarketing Aufsatzsammlung |
| work_keys_str_mv | AT kubackikrzysztof formativeresearchinsocialmarketinginnovativemethodstogainconsumerinsights AT rundlethielesharyn formativeresearchinsocialmarketinginnovativemethodstogainconsumerinsights |