Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
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| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic Conference Proceeding eBook |
| Language: | English |
| Published: |
Cham
Springer
[2018]
|
| Series: | Developments in marketing science: proceedings of the Academy of Marketing Science
|
| Subjects: | |
| Online Access: | BTU01 EUV01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Item Description: | Aus der Danksagung: "This book contains the full proceedings of the 2017 Academy of Marketing Science World Marketing Congress held in Christchurch, New Zealand. Gratitude and appreciation go to the University of Canterbury for cohosting the 20th World Marketing Congress." |
| Physical Description: | 1 Online-Ressource (XXXI, 322 Seiten) 12 Illustrationen, 10 Illustrationen (farbig) |
| ISBN: | 9783319687506 |
| DOI: | 10.1007/978-3-319-68750-6 |
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| genre | (DE-588)1071861417 Konferenzschrift 2017 gnd-content |
| genre_facet | Konferenzschrift 2017 |
| id | DE-604.BV044661530 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:54:58Z |
| institution | BVB |
| institution_GND | (DE-588)1249247195 (DE-588)5105114-X |
| isbn | 9783319687506 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030059032 |
| oclc_num | 1013883862 |
| open_access_boolean | |
| owner | DE-1049 DE-861 DE-1046 DE-355 DE-BY-UBR DE-523 DE-634 DE-2070s DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-898 DE-BY-UBR DE-92 DE-M347 DE-Aug4 DE-859 DE-706 DE-739 DE-91 DE-BY-TUM DE-824 DE-473 DE-BY-UBG DE-860 DE-1051 DE-1043 DE-20 DE-29 DE-703 DE-573 DE-188 DE-83 DE-521 |
| owner_facet | DE-1049 DE-861 DE-1046 DE-355 DE-BY-UBR DE-523 DE-634 DE-2070s DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-898 DE-BY-UBR DE-92 DE-M347 DE-Aug4 DE-859 DE-706 DE-739 DE-91 DE-BY-TUM DE-824 DE-473 DE-BY-UBG DE-860 DE-1051 DE-1043 DE-20 DE-29 DE-703 DE-573 DE-188 DE-83 DE-521 |
| physical | 1 Online-Ressource (XXXI, 322 Seiten) 12 Illustrationen, 10 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2018 ZDB-30-PQE EUV_EK_EBC |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Springer |
| record_format | marc |
| series2 | Developments in marketing science: proceedings of the Academy of Marketing Science |
| spellingShingle | Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Business Internet marketing Market research Business and Management Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) |
| title_auth | Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) |
| title_exact_search | Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) |
| title_full | Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Patricia Rossi, Nina Krey, editors |
| title_fullStr | Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Patricia Rossi, Nina Krey, editors |
| title_full_unstemmed | Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Patricia Rossi, Nina Krey, editors |
| title_short | Marketing transformation: marketing practice in an ever changing world |
| title_sort | marketing transformation marketing practice in an ever changing world proceedings of the 2017 academy of marketing science ams world marketing congress wmc |
| title_sub | proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) |
| topic | Business Internet marketing Market research Business and Management Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media Marketing (DE-588)4037589-4 gnd |
| topic_facet | Business Internet marketing Market research Business and Management Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media Marketing Konferenzschrift 2017 |
| url | https://doi.org/10.1007/978-3-319-68750-6 |
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