Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Gespeichert in:
| Körperschaft: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch Tagungsbericht E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2018]
|
| Schriftenreihe: | Developments in marketing science: proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
| Online-Zugang: | BTU01 EUV01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Beschreibung: | Aus der Danksagung: "This book contains the full proceedings of the 2017 Academy of Marketing Science World Marketing Congress held in Christchurch, New Zealand. Gratitude and appreciation go to the University of Canterbury for cohosting the 20th World Marketing Congress." |
| Beschreibung: | 1 Online-Ressource (XXXI, 322 Seiten) 12 Illustrationen, 10 Illustrationen (farbig) |
| ISBN: | 9783319687506 |
| DOI: | 10.1007/978-3-319-68750-6 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044661530 | ||
| 003 | DE-604 | ||
| 005 | 20220615 | ||
| 006 | a |||| 10||| | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 171201s2018 |||| o||u| ||||||eng d | ||
| 020 | |a 9783319687506 |c Online |9 978-3-319-68750-6 | ||
| 024 | 7 | |a 10.1007/978-3-319-68750-6 |2 doi | |
| 035 | |a (ZDB-2-BUM)9783319687506 | ||
| 035 | |a (OCoLC)1013883862 | ||
| 035 | |a (DE-599)BVBBV044661530 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1049 |a DE-861 |a DE-1046 |a DE-355 |a DE-523 |a DE-634 |a DE-2070s |a DE-862 |a DE-863 |a DE-898 |a DE-92 |a DE-M347 |a DE-Aug4 |a DE-859 |a DE-706 |a DE-739 |a DE-91 |a DE-824 |a DE-473 |a DE-860 |a DE-1051 |a DE-1043 |a DE-20 |a DE-29 |a DE-703 |a DE-573 |a DE-188 |a DE-83 |a DE-521 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a WIR 000 |2 stub | ||
| 111 | 2 | |a World Marketing Congress |n 20. |d 2017 |c Christchurch, Neuseeland |j Verfasser |0 (DE-588)1249247195 |4 aut | |
| 245 | 1 | 0 | |a Marketing transformation: marketing practice in an ever changing world |b proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) |c Patricia Rossi, Nina Krey, editors |
| 264 | 1 | |a Cham |b Springer |c [2018] | |
| 264 | 4 | |c © 2018 | |
| 300 | |a 1 Online-Ressource (XXXI, 322 Seiten) |b 12 Illustrationen, 10 Illustrationen (farbig) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Developments in marketing science: proceedings of the Academy of Marketing Science | |
| 500 | |a Aus der Danksagung: "This book contains the full proceedings of the 2017 Academy of Marketing Science World Marketing Congress held in Christchurch, New Zealand. Gratitude and appreciation go to the University of Canterbury for cohosting the 20th World Marketing Congress." | ||
| 650 | 4 | |a Business | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Market research | |
| 650 | 4 | |a Business and Management | |
| 650 | 4 | |a Consumer Behavior | |
| 650 | 4 | |a Market Research/Competitive Intelligence | |
| 650 | 4 | |a Online Marketing/Social Media | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |y 2017 |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Rossi, Patricia |0 (DE-588)1245419056 |4 edt | |
| 700 | 1 | |a Krey, Nina |4 edt | |
| 710 | 2 | |a Academy of Marketing Science |0 (DE-588)5105114-X |4 isb |4 orm | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-319-68749-0 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-319-68750-6 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-2-BUM |a ZDB-30-PQE | ||
| 940 | 1 | |q ZDB-2-BUM_2018 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030059032 | ||
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l BTU01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/viadrina-ebooks/detail.action?docID=5150713 |l EUV01 |p ZDB-30-PQE |q EUV_EK_EBC |x Aggregator |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l FAB01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l FAW01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l FHA01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l FHI01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l FHM01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l FHN01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l FHO01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l FHR01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l FKE01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l FLA01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l FNU01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l FRO01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l FWS01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l FWS02 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l HTW01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l HWR01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l TUM01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l UBG01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l UBR01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l UBT01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l UBW01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l UBY01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l UEI01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l UER01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-68750-6 |l UPA01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 673452 |
|---|---|
| _version_ | 1806182494390714368 |
| any_adam_object | |
| author2 | Rossi, Patricia Krey, Nina |
| author2_role | edt edt |
| author2_variant | p r pr n k nk |
| author_GND | (DE-588)1245419056 |
| author_corporate | World Marketing Congress Christchurch, Neuseeland |
| author_corporate_role | aut |
| author_facet | Rossi, Patricia Krey, Nina World Marketing Congress Christchurch, Neuseeland |
| author_sort | World Marketing Congress Christchurch, Neuseeland |
| building | Verbundindex |
| bvnumber | BV044661530 |
| classification_rvk | QP 600 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM ZDB-30-PQE |
| ctrlnum | (ZDB-2-BUM)9783319687506 (OCoLC)1013883862 (DE-599)BVBBV044661530 |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-68750-6 |
| format | Electronic Conference Proceeding eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05305nmm a2200889zc 4500</leader><controlfield tag="001">BV044661530</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220615 </controlfield><controlfield tag="006">a |||| 10||| </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">171201s2018 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783319687506</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-319-68750-6</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-319-68750-6</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-BUM)9783319687506</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1013883862</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044661530</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-521</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="111" ind1="2" ind2=" "><subfield code="a">World Marketing Congress</subfield><subfield code="n">20.</subfield><subfield code="d">2017</subfield><subfield code="c">Christchurch, Neuseeland</subfield><subfield code="j">Verfasser</subfield><subfield code="0">(DE-588)1249247195</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing transformation: marketing practice in an ever changing world</subfield><subfield code="b">proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)</subfield><subfield code="c">Patricia Rossi, Nina Krey, editors</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Springer</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XXXI, 322 Seiten)</subfield><subfield code="b">12 Illustrationen, 10 Illustrationen (farbig)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Developments in marketing science: proceedings of the Academy of Marketing Science</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Aus der Danksagung: "This book contains the full proceedings of the 2017 Academy of Marketing Science World Marketing Congress held in Christchurch, New Zealand. Gratitude and appreciation go to the University of Canterbury for cohosting the 20th World Marketing Congress."</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business and Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer Behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market Research/Competitive Intelligence</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Online Marketing/Social Media</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)1071861417</subfield><subfield code="a">Konferenzschrift</subfield><subfield code="y">2017</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rossi, Patricia</subfield><subfield code="0">(DE-588)1245419056</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Krey, Nina</subfield><subfield code="4">edt</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Academy of Marketing Science</subfield><subfield code="0">(DE-588)5105114-X</subfield><subfield code="4">isb</subfield><subfield code="4">orm</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-319-68749-0</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-BUM</subfield><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-BUM_2018</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030059032</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/viadrina-ebooks/detail.action?docID=5150713</subfield><subfield code="l">EUV01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">EUV_EK_EBC</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">FAB01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">FHI01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">FHM01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">FHO01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">FHR01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">FKE01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">FNU01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">HTW01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">UBR01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">UBW01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">UEI01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-68750-6</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)1071861417 Konferenzschrift 2017 gnd-content |
| genre_facet | Konferenzschrift 2017 |
| id | DE-604.BV044661530 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:57:35Z |
| institution | BVB |
| institution_GND | (DE-588)1249247195 (DE-588)5105114-X |
| isbn | 9783319687506 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030059032 |
| oclc_num | 1013883862 |
| open_access_boolean | |
| owner | DE-1049 DE-861 DE-1046 DE-355 DE-BY-UBR DE-523 DE-634 DE-2070s DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-898 DE-BY-UBR DE-92 DE-M347 DE-Aug4 DE-859 DE-706 DE-739 DE-91 DE-BY-TUM DE-824 DE-473 DE-BY-UBG DE-860 DE-1051 DE-1043 DE-20 DE-29 DE-703 DE-573 DE-188 DE-83 DE-521 |
| owner_facet | DE-1049 DE-861 DE-1046 DE-355 DE-BY-UBR DE-523 DE-634 DE-2070s DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-898 DE-BY-UBR DE-92 DE-M347 DE-Aug4 DE-859 DE-706 DE-739 DE-91 DE-BY-TUM DE-824 DE-473 DE-BY-UBG DE-860 DE-1051 DE-1043 DE-20 DE-29 DE-703 DE-573 DE-188 DE-83 DE-521 |
| physical | 1 Online-Ressource (XXXI, 322 Seiten) 12 Illustrationen, 10 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2018 ZDB-30-PQE EUV_EK_EBC |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Springer |
| record_format | marc |
| series2 | Developments in marketing science: proceedings of the Academy of Marketing Science |
| spellingShingle | Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Business Internet marketing Market research Business and Management Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) |
| title_auth | Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) |
| title_exact_search | Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) |
| title_full | Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Patricia Rossi, Nina Krey, editors |
| title_fullStr | Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Patricia Rossi, Nina Krey, editors |
| title_full_unstemmed | Marketing transformation: marketing practice in an ever changing world proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Patricia Rossi, Nina Krey, editors |
| title_short | Marketing transformation: marketing practice in an ever changing world |
| title_sort | marketing transformation marketing practice in an ever changing world proceedings of the 2017 academy of marketing science ams world marketing congress wmc |
| title_sub | proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) |
| topic | Business Internet marketing Market research Business and Management Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media Marketing (DE-588)4037589-4 gnd |
| topic_facet | Business Internet marketing Market research Business and Management Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media Marketing Konferenzschrift 2017 |
| url | https://doi.org/10.1007/978-3-319-68750-6 |
| work_keys_str_mv | AT worldmarketingcongresschristchurchneuseeland marketingtransformationmarketingpracticeinaneverchangingworldproceedingsofthe2017academyofmarketingscienceamsworldmarketingcongresswmc AT rossipatricia marketingtransformationmarketingpracticeinaneverchangingworldproceedingsofthe2017academyofmarketingscienceamsworldmarketingcongresswmc AT kreynina marketingtransformationmarketingpracticeinaneverchangingworldproceedingsofthe2017academyofmarketingscienceamsworldmarketingcongresswmc AT academyofmarketingscience marketingtransformationmarketingpracticeinaneverchangingworldproceedingsofthe2017academyofmarketingscienceamsworldmarketingcongresswmc |