World Marketing Congress Christchurch, Neuseeland, Rossi, P., & Krey, N. (2018). Marketing transformation: marketing practice in an ever changing world: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Springer. https://doi.org/10.1007/978-3-319-68750-6
Chicago-Zitierstil (17. Ausg.)World Marketing Congress Christchurch, Neuseeland, Patricia Rossi, und Nina Krey. Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Cham: Springer, 2018. https://doi.org/10.1007/978-3-319-68750-6.
MLA-Zitierstil (9. Ausg.)World Marketing Congress Christchurch, Neuseeland, et al. Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Springer, 2018. https://doi.org/10.1007/978-3-319-68750-6.