New methods of market research and analysis:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK
Edward Elgar Publishing
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | xi, 198 Seiten Illustrationen, Diagramme |
| ISBN: | 9781786432681 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804178080476954624 |
|---|---|
| adam_text | Titel: New methods of market research and analysis
Autor: Erickson, G. Scott
Jahr: 2017
Contents
List of figures vi
List of tables vii
Prologue viii
1 Big data and marketing analytics 1
2 Exploratory research design 27
3 Descriptive research design 51
4 Causal research design 78
5 Other topics in research and analytics 106
6 Analytics 1: big data 133
7 Analytics 2: marketing analytics 161
Index 193
|
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| bvnumber | BV044651601 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)1013542367 (DE-599)HBZHT019316984 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-10T07:58:17Z |
| institution | BVB |
| isbn | 9781786432681 |
| language | English |
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| physical | xi, 198 Seiten Illustrationen, Diagramme |
| publishDate | 2017 |
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| publisher | Edward Elgar Publishing |
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| spelling | Erickson, G. Scott Verfasser (DE-588)171319761 aut New methods of market research and analysis G. Scott Erickson (Professor of Marketing, School of Business, Ithaca College, USA) Cheltenham, UK Edward Elgar Publishing [2017] © 2017 xi, 198 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marktanalyse (DE-588)4037624-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Big Data (DE-588)4802620-7 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Marktforschung (DE-588)4037630-8 s Big Data (DE-588)4802620-7 s Marktanalyse (DE-588)4037624-2 s b DE-604 Erscheint auch als Online-Ausgabe 978-1-78643-269-8 http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=7466849&custom_att_2=simple_viewer New methods of market research and analysis Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030049320&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Erickson, G. Scott New methods of market research and analysis Marktanalyse (DE-588)4037624-2 gnd Marketing (DE-588)4037589-4 gnd Big Data (DE-588)4802620-7 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037624-2 (DE-588)4037589-4 (DE-588)4802620-7 (DE-588)4037630-8 |
| title | New methods of market research and analysis |
| title_auth | New methods of market research and analysis |
| title_exact_search | New methods of market research and analysis |
| title_full | New methods of market research and analysis G. Scott Erickson (Professor of Marketing, School of Business, Ithaca College, USA) |
| title_fullStr | New methods of market research and analysis G. Scott Erickson (Professor of Marketing, School of Business, Ithaca College, USA) |
| title_full_unstemmed | New methods of market research and analysis G. Scott Erickson (Professor of Marketing, School of Business, Ithaca College, USA) |
| title_short | New methods of market research and analysis |
| title_sort | new methods of market research and analysis |
| topic | Marktanalyse (DE-588)4037624-2 gnd Marketing (DE-588)4037589-4 gnd Big Data (DE-588)4802620-7 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marktanalyse Marketing Big Data Marktforschung |
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