Fashionability: Abraham Moon and the creation of British cloth for the global market

Fashion studies is a burgeoning field that often highlights the contributions of genius designers and high-profile brands with little reference to what goes on behind the scenes in the supply chain. This book pulls back the curtain on the global fashion system of the past 200 years to examine the re...

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1. Verfasser: Blaszczyk, Regina Lee ca. 20. Jh (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Manchester Manchester University Press 2017
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Zusammenfassung:Fashion studies is a burgeoning field that often highlights the contributions of genius designers and high-profile brands with little reference to what goes on behind the scenes in the supply chain. This book pulls back the curtain on the global fashion system of the past 200 years to examine the relationship between the textile mills of Yorkshire - the firms that provided the entire Western world with warm wool fabrics - and their customers. It is a microhistory of a single firm, Abraham Moon and Sons Ltd, that sheds light on important macro questions about British industry, government policies on international trade, the role of multi-generational family firms and the place of design and innovation in business strategy. It is the first book to connect Yorkshire tweeds to the fashion system. 0Here you'll find intriguing stories about a tweed theft from the Leeds Coloured Cloth Hall, debates on tariffs and global trade, the battle against synthetic fibres and the reinvention of British tweeds around heritage marketing
Beschreibung:360 Seiten, 8 ungezählte Seiten Bildtafeln Illustrationen 24 cm
ISBN:1526119315
9781526119315

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