Essentials of services marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Harlow, England
Pearson
[2018]
|
| Edition: | 3rd edition |
| Subjects: | |
| Online Access: | FHD01 TUBA1 |
| Physical Description: | 1 Online-Ressource ([XXXIII], 670 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781292090061 |
Staff View
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044649363 | ||
| 003 | DE-604 | ||
| 005 | 20240201 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 171123s2018 |||| o||u| ||||||eng d | ||
| 020 | |a 9781292090061 |9 978-1-292-09006-1 | ||
| 035 | |a (ZDB-150-PEB)978-1-292-09006-1 | ||
| 035 | |a (OCoLC)1012845136 | ||
| 035 | |a (DE-599)BVBBV044649363 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-83 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QQ 250 |0 (DE-625)141969: |2 rvk | ||
| 084 | |a QR 560 |0 (DE-625)142061: |2 rvk | ||
| 100 | 1 | |a Wirtz, Jochen |0 (DE-588)14257144X |4 aut | |
| 245 | 1 | 0 | |a Essentials of services marketing |c Jochen Wirtz, Christopher Lovelock |
| 250 | |a 3rd edition | ||
| 264 | 1 | |a Harlow, England |b Pearson |c [2018] | |
| 264 | 4 | |c © 2018 | |
| 300 | |a 1 Online-Ressource ([XXXIII], 670 Seiten) |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Dienstleistung |0 (DE-588)4012178-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Dienstleistung |0 (DE-588)4012178-1 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Lovelock, Christopher H. |d 1940-2008 |0 (DE-588)133426262 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-1-292-08995-9 |
| 912 | |a ZDB-30-PQE |a ZDB-150-PEB | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030047122 | ||
| 966 | e | |u https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5186470 |l FHD01 |p ZDB-30-PQE |q FHD01_PQE_Kauf |x Aggregator |3 Volltext | |
| 966 | e | |u https://elibrary.pearson.de/book/99.150005/9781292090061 |l TUBA1 |p ZDB-150-PEB |q TUB_EBS_Pearson |x Verlag |3 Volltext | |
Record in the Search Index
| _version_ | 1804178076461957120 |
|---|---|
| any_adam_object | |
| author | Wirtz, Jochen Lovelock, Christopher H. 1940-2008 |
| author_GND | (DE-588)14257144X (DE-588)133426262 |
| author_facet | Wirtz, Jochen Lovelock, Christopher H. 1940-2008 |
| author_role | aut aut |
| author_sort | Wirtz, Jochen |
| author_variant | j w jw c h l ch chl |
| building | Verbundindex |
| bvnumber | BV044649363 |
| classification_rvk | QP 600 QQ 250 QR 560 |
| collection | ZDB-30-PQE ZDB-150-PEB |
| ctrlnum | (ZDB-150-PEB)978-1-292-09006-1 (OCoLC)1012845136 (DE-599)BVBBV044649363 |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01807nmm a2200457 c 4500</leader><controlfield tag="001">BV044649363</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240201 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">171123s2018 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781292090061</subfield><subfield code="9">978-1-292-09006-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-150-PEB)978-1-292-09006-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1012845136</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044649363</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 250</subfield><subfield code="0">(DE-625)141969:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 560</subfield><subfield code="0">(DE-625)142061:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wirtz, Jochen</subfield><subfield code="0">(DE-588)14257144X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Essentials of services marketing</subfield><subfield code="c">Jochen Wirtz, Christopher Lovelock</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3rd edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow, England</subfield><subfield code="b">Pearson</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource ([XXXIII], 670 Seiten)</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lovelock, Christopher H.</subfield><subfield code="d">1940-2008</subfield><subfield code="0">(DE-588)133426262</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-292-08995-9</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield><subfield code="a">ZDB-150-PEB</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030047122</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5186470</subfield><subfield code="l">FHD01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">FHD01_PQE_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.pearson.de/book/99.150005/9781292090061</subfield><subfield code="l">TUBA1</subfield><subfield code="p">ZDB-150-PEB</subfield><subfield code="q">TUB_EBS_Pearson</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV044649363 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:58:13Z |
| institution | BVB |
| isbn | 9781292090061 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030047122 |
| oclc_num | 1012845136 |
| open_access_boolean | |
| owner | DE-1050 DE-83 |
| owner_facet | DE-1050 DE-83 |
| physical | 1 Online-Ressource ([XXXIII], 670 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-30-PQE ZDB-150-PEB ZDB-30-PQE FHD01_PQE_Kauf ZDB-150-PEB TUB_EBS_Pearson |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Pearson |
| record_format | marc |
| spelling | Wirtz, Jochen (DE-588)14257144X aut Essentials of services marketing Jochen Wirtz, Christopher Lovelock 3rd edition Harlow, England Pearson [2018] © 2018 1 Online-Ressource ([XXXIII], 670 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Lovelock, Christopher H. 1940-2008 (DE-588)133426262 aut Erscheint auch als Druck-Ausgabe 978-1-292-08995-9 |
| spellingShingle | Wirtz, Jochen Lovelock, Christopher H. 1940-2008 Essentials of services marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 (DE-588)4123623-3 |
| title | Essentials of services marketing |
| title_auth | Essentials of services marketing |
| title_exact_search | Essentials of services marketing |
| title_full | Essentials of services marketing Jochen Wirtz, Christopher Lovelock |
| title_fullStr | Essentials of services marketing Jochen Wirtz, Christopher Lovelock |
| title_full_unstemmed | Essentials of services marketing Jochen Wirtz, Christopher Lovelock |
| title_short | Essentials of services marketing |
| title_sort | essentials of services marketing |
| topic | Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Marketing Dienstleistung Lehrbuch |
| work_keys_str_mv | AT wirtzjochen essentialsofservicesmarketing AT lovelockchristopherh essentialsofservicesmarketing |