Essentials of services marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2018]
|
| Ausgabe: | 3rd edition |
| Schlagworte: | |
| Online-Zugang: | FHD01 TUBA1 |
| Beschreibung: | 1 Online-Ressource ([XXXIII], 670 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781292090061 |
Internformat
MARC
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| 245 | 1 | 0 | |a Essentials of services marketing |c Jochen Wirtz, Christopher Lovelock |
| 250 | |a 3rd edition | ||
| 264 | 1 | |a Harlow, England |b Pearson |c [2018] | |
| 264 | 4 | |c © 2018 | |
| 300 | |a 1 Online-Ressource ([XXXIII], 670 Seiten) |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Dienstleistung |0 (DE-588)4012178-1 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Lovelock, Christopher H. |d 1940-2008 |0 (DE-588)133426262 |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804178076461957120 |
|---|---|
| any_adam_object | |
| author | Wirtz, Jochen Lovelock, Christopher H. 1940-2008 |
| author_GND | (DE-588)14257144X (DE-588)133426262 |
| author_facet | Wirtz, Jochen Lovelock, Christopher H. 1940-2008 |
| author_role | aut aut |
| author_sort | Wirtz, Jochen |
| author_variant | j w jw c h l ch chl |
| building | Verbundindex |
| bvnumber | BV044649363 |
| classification_rvk | QP 600 QQ 250 QR 560 |
| collection | ZDB-30-PQE ZDB-150-PEB |
| ctrlnum | (ZDB-150-PEB)978-1-292-09006-1 (OCoLC)1012845136 (DE-599)BVBBV044649363 |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd edition |
| format | Electronic eBook |
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| genre_facet | Lehrbuch |
| id | DE-604.BV044649363 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:58:13Z |
| institution | BVB |
| isbn | 9781292090061 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030047122 |
| oclc_num | 1012845136 |
| open_access_boolean | |
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| owner_facet | DE-1050 DE-83 |
| physical | 1 Online-Ressource ([XXXIII], 670 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-30-PQE ZDB-150-PEB ZDB-30-PQE FHD01_PQE_Kauf ZDB-150-PEB TUB_EBS_Pearson |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Pearson |
| record_format | marc |
| spelling | Wirtz, Jochen (DE-588)14257144X aut Essentials of services marketing Jochen Wirtz, Christopher Lovelock 3rd edition Harlow, England Pearson [2018] © 2018 1 Online-Ressource ([XXXIII], 670 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Lovelock, Christopher H. 1940-2008 (DE-588)133426262 aut Erscheint auch als Druck-Ausgabe 978-1-292-08995-9 |
| spellingShingle | Wirtz, Jochen Lovelock, Christopher H. 1940-2008 Essentials of services marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 (DE-588)4123623-3 |
| title | Essentials of services marketing |
| title_auth | Essentials of services marketing |
| title_exact_search | Essentials of services marketing |
| title_full | Essentials of services marketing Jochen Wirtz, Christopher Lovelock |
| title_fullStr | Essentials of services marketing Jochen Wirtz, Christopher Lovelock |
| title_full_unstemmed | Essentials of services marketing Jochen Wirtz, Christopher Lovelock |
| title_short | Essentials of services marketing |
| title_sort | essentials of services marketing |
| topic | Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Marketing Dienstleistung Lehrbuch |
| work_keys_str_mv | AT wirtzjochen essentialsofservicesmarketing AT lovelockchristopherh essentialsofservicesmarketing |