Key marketing metrics: the 50+ metrics every manager needs to know
Gespeichert in:
| Vorheriger Titel: | Marketing metrics |
|---|---|
| Hauptverfasser: | , , , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2017]
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | FHD01 |
| Beschreibung: | 1 Online-Ressource (xiv, 422 Seiten) |
| ISBN: | 9781292212487 |
Internformat
MARC
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| 100 | 1 | |a Farris, Paul W. |e Verfasser |0 (DE-588)142526290 |4 aut | |
| 245 | 1 | 0 | |a Key marketing metrics |b the 50+ metrics every manager needs to know |c Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein |
| 250 | |a Second edition | ||
| 264 | 1 | |a Harlow, England |b Pearson |c [2017] | |
| 300 | |a 1 Online-Ressource (xiv, 422 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing |x Mathematical models | |
| 650 | 0 | 7 | |a Kennzahl |0 (DE-588)4114166-0 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
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| 689 | 1 | 1 | |a Kennzahl |0 (DE-588)4114166-0 |D s |
| 689 | 1 | |5 DE-188 | |
| 700 | 1 | |a Bendle, Neil T. |e Verfasser |0 (DE-588)1098159543 |4 aut | |
| 700 | 1 | |a Pfeifer, Phillip E. |e Verfasser |0 (DE-588)170034275 |4 aut | |
| 700 | 1 | |a Reibstein, David J. |e Verfasser |0 (DE-588)171714709 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, ePub |z 978-1-292-21249-4 |
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Datensatz im Suchindex
| _version_ | 1804178075244560384 |
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| any_adam_object | |
| author | Farris, Paul W. Bendle, Neil T. Pfeifer, Phillip E. Reibstein, David J. |
| author_GND | (DE-588)142526290 (DE-588)1098159543 (DE-588)170034275 (DE-588)171714709 |
| author_facet | Farris, Paul W. Bendle, Neil T. Pfeifer, Phillip E. Reibstein, David J. |
| author_role | aut aut aut aut |
| author_sort | Farris, Paul W. |
| author_variant | p w f pw pwf n t b nt ntb p e p pe pep d j r dj djr |
| building | Verbundindex |
| bvnumber | BV044648680 |
| classification_rvk | QP 600 |
| collection | ZDB-30-PQE |
| ctrlnum | (OCoLC)1012850199 (DE-599)BVBBV044648680 |
| dewey-full | 658.83015118 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83015118 |
| dewey-search | 658.83015118 |
| dewey-sort | 3658.83015118 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
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| id | DE-604.BV044648680 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:58:12Z |
| institution | BVB |
| isbn | 9781292212487 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030046460 |
| oclc_num | 1012850199 |
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| physical | 1 Online-Ressource (xiv, 422 Seiten) |
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| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Pearson |
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| spelling | Farris, Paul W. Verfasser (DE-588)142526290 aut Key marketing metrics the 50+ metrics every manager needs to know Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein Second edition Harlow, England Pearson [2017] 1 Online-Ressource (xiv, 422 Seiten) txt rdacontent c rdamedia cr rdacarrier Marketing research Marketing Mathematical models Kennzahl (DE-588)4114166-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Kennzahl (DE-588)4114166-0 s DE-188 Marketingmanagement (DE-588)4168907-0 s Bendle, Neil T. Verfasser (DE-588)1098159543 aut Pfeifer, Phillip E. Verfasser (DE-588)170034275 aut Reibstein, David J. Verfasser (DE-588)171714709 aut Erscheint auch als Online-Ausgabe, ePub 978-1-292-21249-4 Erscheint auch als Druck-Ausgabe 978-1-292-21247-0 Früher u.d.T. Marketing metrics |
| spellingShingle | Farris, Paul W. Bendle, Neil T. Pfeifer, Phillip E. Reibstein, David J. Key marketing metrics the 50+ metrics every manager needs to know Marketing research Marketing Mathematical models Kennzahl (DE-588)4114166-0 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4114166-0 (DE-588)4037589-4 (DE-588)4168907-0 |
| title | Key marketing metrics the 50+ metrics every manager needs to know |
| title_auth | Key marketing metrics the 50+ metrics every manager needs to know |
| title_exact_search | Key marketing metrics the 50+ metrics every manager needs to know |
| title_full | Key marketing metrics the 50+ metrics every manager needs to know Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein |
| title_fullStr | Key marketing metrics the 50+ metrics every manager needs to know Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein |
| title_full_unstemmed | Key marketing metrics the 50+ metrics every manager needs to know Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein |
| title_old | Marketing metrics |
| title_short | Key marketing metrics |
| title_sort | key marketing metrics the 50 metrics every manager needs to know |
| title_sub | the 50+ metrics every manager needs to know |
| topic | Marketing research Marketing Mathematical models Kennzahl (DE-588)4114166-0 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing research Marketing Mathematical models Kennzahl Marketing Marketingmanagement |
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