Doing research in business and management: an essential guide to planning your project
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2018]
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | FHD01 Inhaltsverzeichnis |
| Beschreibung: | 1 Online-Ressource (xvii, 256 Seiten) |
| ISBN: | 9781292133539 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804178074637434880 |
|---|---|
| adam_text | Titel: Doing research in business and management
Autor: Saunders, Mark
Jahr: 2018
Contents
About this text xi
About the authors xv
Acknowledgements xvi
1 Choosing your research topic 1
1.1 Why you should read this chapter 1
1.2 Why choosing the right research topic is so important 2
1.3 Why choosing a research topic is difficult 4
1.4 Ten ways to generate ideas for a research topic 5
1.5 How to refine research topic ideas 11
1.6 What makes a good research topic? 15
1.7 How to turn a research idea into a research project 18
Summary 28
Thinking about your research topic 29
References 30
2 Reviewing the literature critically 31
2.1 Why you should read this chapter 31
2.2 What a critical literature review is 32
2.3 Why it is important to review the literature critically 34
2.4 The types of literature available to you 37
2.5 Searching for and obtaining literature 39
2.6 Evaluating the usefulness of literature to your research 46
2.7 Reading, noting and correctly referencing useful literature 47
2.8 Drafting your critical literature review 52
Summary 55
Thinking about your critical literature review 56
References 57
3 Managing the research process 58
3.1 Why you should read this chapter 58
3.2 Getting access to your research organisation, respondents
and participants 59
3.3 What about access to information? 61
3.4 Six strategies for making sure that you get the organisational
access you want 62
3.5 Managing yourself 69
3.6 Managing your supervisor 71
3.7 Managing your university 74
3.8 The ethics of doing research 75
Summary 83
Thinking about your research process 84
References 84
Using secondary data 85
4.1 Why you should read this chapter 85
4.2 Forms secondary data can take 86
4.3 The potential of secondary data 93
4.4 Possible pitfalls of using secondary data 96
4.5 Assessing the suitability of secondary data 98
4.6 Where and how to find secondary data 100
Summary 101
Thinking about using secondary data 102
References 103
Choosing your research design 104
5.1 Why you should read this chapter 104
5.2 The importance of research philosophy 106
5.3 Differing approaches to theory development: deduction,
induction and abduction 111
5.4 Differing purposes: exploratory, descriptive and explanatory studies 115
5.5 Differing strategies 119
5.6 Making sure your research conclusions are believable 131
Summary 135
Thinking about your research design 136
References 136
Collecting data 137
6.1 Why you should read this chapter 137
6.2 Selecting samples 138
6.3 Collecting data using questionnaires 148
6.4 Collecting data using semi-structured or unstructured interviews 158
6.5 Collecting data using observation 168
Summary 176
Thinking about collecting data 177
References 177
Analysing data 179
7.1 Why you should read this chapter 179
7.2 Different types of data 180
7.3 Analysing data quantitatively 183
7.4 Analysing data qualitatively 202
Summary 212
Thinking about analysing data 213
References 214
8 Writing and presenting the research proposal 215
8.1 Why you should read this chapter 215
8.2 The importance of the research proposal 216
8.3 When you should write your research proposal 220
8.4 What you should include in your research proposal 220
8.5 The style you should use to write your research proposal 227
8.6 How your research proposal will be judged 231
Summary 237
Thinking about your research proposal 237
References 238
Appendix 1: How to reference 239
Bibliography 247
Index 250
|
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| discipline | Allgemeines Wirtschaftswissenschaften |
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| title | Doing research in business and management an essential guide to planning your project |
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| title_full | Doing research in business and management an essential guide to planning your project Mark Saunders and Philip Lewis |
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