Chinese multinationals:
This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Singapore
World Scientific Pub. Co.
c2009
|
| Schlagworte: | |
| Online-Zugang: | FHN01 Volltext |
| Zusammenfassung: | This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc |
| Beschreibung: | xxx, 269 p. ill |
| ISBN: | 9789812835017 |
Internformat
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| 520 | |a This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc | ||
| 650 | 4 | |a International business enterprises / China | |
| 650 | 4 | |a International business enterprises / Management | |
| 650 | 4 | |a Corporations, Chinese | |
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Datensatz im Suchindex
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| dewey-ones | 338 - Production |
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| dewey-sort | 3338.88951 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| geographic | China (DE-588)4009937-4 gnd |
| geographic_facet | China |
| id | DE-604.BV044637064 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:57:50Z |
| institution | BVB |
| isbn | 9789812835017 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030035037 |
| oclc_num | 1012710976 |
| open_access_boolean | |
| owner | DE-92 |
| owner_facet | DE-92 |
| physical | xxx, 269 p. ill |
| psigel | ZDB-124-WOP ZDB-124-WOP FHN_PDA_WOP |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | World Scientific Pub. Co. |
| record_format | marc |
| spelling | Chinese multinationals editor, Jean-Paul Larcon ; foreword by Liu Chuanzhi Singapore World Scientific Pub. Co. c2009 xxx, 269 p. ill txt rdacontent c rdamedia cr rdacarrier This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc International business enterprises / China International business enterprises / Management Corporations, Chinese Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf China (DE-588)4009937-4 g Multinationales Unternehmen (DE-588)4075092-9 s 1\p DE-604 Larcon, Jean-Paul Sonstige oth European Foundation for Management Development Sonstige oth http://www.worldscientific.com/worldscibooks/10.1142/7028#t=toc Verlag URL des Erstveroeffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Chinese multinationals International business enterprises / China International business enterprises / Management Corporations, Chinese Multinationales Unternehmen (DE-588)4075092-9 gnd |
| subject_GND | (DE-588)4075092-9 (DE-588)4009937-4 |
| title | Chinese multinationals |
| title_auth | Chinese multinationals |
| title_exact_search | Chinese multinationals |
| title_full | Chinese multinationals editor, Jean-Paul Larcon ; foreword by Liu Chuanzhi |
| title_fullStr | Chinese multinationals editor, Jean-Paul Larcon ; foreword by Liu Chuanzhi |
| title_full_unstemmed | Chinese multinationals editor, Jean-Paul Larcon ; foreword by Liu Chuanzhi |
| title_short | Chinese multinationals |
| title_sort | chinese multinationals |
| topic | International business enterprises / China International business enterprises / Management Corporations, Chinese Multinationales Unternehmen (DE-588)4075092-9 gnd |
| topic_facet | International business enterprises / China International business enterprises / Management Corporations, Chinese Multinationales Unternehmen China |
| url | http://www.worldscientific.com/worldscibooks/10.1142/7028#t=toc |
| work_keys_str_mv | AT larconjeanpaul chinesemultinationals AT europeanfoundationformanagementdevelopment chinesemultinationals |