Marketing trends for organic food in the 21st century:
The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers'...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Singapore
World Scientific Pub. Co.
c2004
|
| Schriftenreihe: | Series on computers and operations research
v. 3 |
| Schlagworte: | |
| Online-Zugang: | FHN01 Volltext |
| Zusammenfassung: | The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future |
| Beschreibung: | xxiii, 338 p. ill |
| ISBN: | 9789812796622 |
Internformat
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| isbn | 9789812796622 |
| language | English |
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| spelling | Marketing trends for organic food in the 21st century editor, George Baourakis Singapore World Scientific Pub. Co. c2004 xxiii, 338 p. ill txt rdacontent c rdamedia cr rdacarrier Series on computers and operations research v. 3 The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future Natural foods / Marketing Natural foods industry Vermarktung (DE-588)4121857-7 gnd rswk-swf Biologisches Lebensmittel (DE-588)4428726-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Trend (DE-588)4138150-6 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Biologisches Lebensmittel (DE-588)4428726-4 s Vermarktung (DE-588)4121857-7 s Trend (DE-588)4138150-6 s 2\p DE-604 Marketing (DE-588)4037589-4 s 3\p DE-604 Baourakis, George Sonstige oth Erscheint auch als Druck-Ausgabe 9789812387684 Erscheint auch als Druck-Ausgabe 9812387684 http://www.worldscientific.com/worldscibooks/10.1142/5481#t=toc Verlag URL des Erstveroeffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marketing trends for organic food in the 21st century Natural foods / Marketing Natural foods industry Vermarktung (DE-588)4121857-7 gnd Biologisches Lebensmittel (DE-588)4428726-4 gnd Marketing (DE-588)4037589-4 gnd Trend (DE-588)4138150-6 gnd |
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| title | Marketing trends for organic food in the 21st century |
| title_auth | Marketing trends for organic food in the 21st century |
| title_exact_search | Marketing trends for organic food in the 21st century |
| title_full | Marketing trends for organic food in the 21st century editor, George Baourakis |
| title_fullStr | Marketing trends for organic food in the 21st century editor, George Baourakis |
| title_full_unstemmed | Marketing trends for organic food in the 21st century editor, George Baourakis |
| title_short | Marketing trends for organic food in the 21st century |
| title_sort | marketing trends for organic food in the 21st century |
| topic | Natural foods / Marketing Natural foods industry Vermarktung (DE-588)4121857-7 gnd Biologisches Lebensmittel (DE-588)4428726-4 gnd Marketing (DE-588)4037589-4 gnd Trend (DE-588)4138150-6 gnd |
| topic_facet | Natural foods / Marketing Natural foods industry Vermarktung Biologisches Lebensmittel Marketing Trend Aufsatzsammlung |
| url | http://www.worldscientific.com/worldscibooks/10.1142/5481#t=toc |
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