Corporate cultures and global brands:
This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Singapore
World Scientific Pub. Co.
c2004
|
| Schlagworte: | |
| Online-Zugang: | FHN01 Volltext |
| Zusammenfassung: | This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from owner-founder-run companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril |
| Beschreibung: | "All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared this spirit of intellectual excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume."--P. vii |
| Beschreibung: | viii, 269 p |
| ISBN: | 9789812563057 |
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| 520 | |a This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from owner-founder-run companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril | ||
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| spelling | Corporate cultures and global brands edited by Albrecht Rothacher Singapore World Scientific Pub. Co. c2004 viii, 269 p txt rdacontent c rdamedia cr rdacarrier "All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared this spirit of intellectual excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume."--P. vii This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from owner-founder-run companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril Brand name products / Management / Congresses Branding (Marketing) / Congresses Corporate culture / Congresses Corporate image / Congresses Competition, International / Congresses Unternehmenskultur (DE-588)4131484-0 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf 1\p (DE-588)1071861417 Konferenzschrift gnd-content Unternehmenskultur (DE-588)4131484-0 s Marke (DE-588)4074577-6 s 2\p DE-604 Rothacher, Albrecht Sonstige oth Erscheint auch als Druck-Ausgabe 9789812388568 Erscheint auch als Druck-Ausgabe 9812388567 (pbk) http://www.worldscientific.com/worldscibooks/10.1142/5551#t=toc Verlag URL des Erstveroeffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Corporate cultures and global brands Brand name products / Management / Congresses Branding (Marketing) / Congresses Corporate culture / Congresses Corporate image / Congresses Competition, International / Congresses Unternehmenskultur (DE-588)4131484-0 gnd Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4131484-0 (DE-588)4074577-6 (DE-588)1071861417 |
| title | Corporate cultures and global brands |
| title_auth | Corporate cultures and global brands |
| title_exact_search | Corporate cultures and global brands |
| title_full | Corporate cultures and global brands edited by Albrecht Rothacher |
| title_fullStr | Corporate cultures and global brands edited by Albrecht Rothacher |
| title_full_unstemmed | Corporate cultures and global brands edited by Albrecht Rothacher |
| title_short | Corporate cultures and global brands |
| title_sort | corporate cultures and global brands |
| topic | Brand name products / Management / Congresses Branding (Marketing) / Congresses Corporate culture / Congresses Corporate image / Congresses Competition, International / Congresses Unternehmenskultur (DE-588)4131484-0 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | Brand name products / Management / Congresses Branding (Marketing) / Congresses Corporate culture / Congresses Corporate image / Congresses Competition, International / Congresses Unternehmenskultur Marke Konferenzschrift |
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