Gaining momentum: managing the diffusion of innovations
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and busine...
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| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
Imperial College Press
c2010
|
| Schriftenreihe: | Series on technology management
v 15 |
| Schlagworte: | |
| Online-Zugang: | FHN01 Volltext |
| Zusammenfassung: | Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses |
| Beschreibung: | xiii, 431 p. ill. (some col.) |
| ISBN: | 9781848163553 |
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| spelling | Gaining momentum managing the diffusion of innovations editor, Joe Tidd London Imperial College Press c2010 xiii, 431 p. ill. (some col.) txt rdacontent c rdamedia cr rdacarrier Series on technology management v 15 Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses Diffusion of innovations Technische Innovation (DE-588)4431027-4 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Diffusion Wirtschaft (DE-588)4139407-0 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Technische Innovation (DE-588)4431027-4 s Produktinnovation (DE-588)4047346-6 s Diffusion Wirtschaft (DE-588)4139407-0 s Innovationsmanagement (DE-588)4161817-8 s 2\p DE-604 Tidd, Joseph 1960- Sonstige oth Erscheint auch als Druck-Ausgabe 1848163541 Erscheint auch als Druck-Ausgabe 9781848163546 http://www.worldscientific.com/worldscibooks/10.1142/P625#t=toc Verlag URL des Erstveroeffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gaining momentum managing the diffusion of innovations Diffusion of innovations Technische Innovation (DE-588)4431027-4 gnd Innovationsmanagement (DE-588)4161817-8 gnd Diffusion Wirtschaft (DE-588)4139407-0 gnd Produktinnovation (DE-588)4047346-6 gnd |
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| title | Gaining momentum managing the diffusion of innovations |
| title_auth | Gaining momentum managing the diffusion of innovations |
| title_exact_search | Gaining momentum managing the diffusion of innovations |
| title_full | Gaining momentum managing the diffusion of innovations editor, Joe Tidd |
| title_fullStr | Gaining momentum managing the diffusion of innovations editor, Joe Tidd |
| title_full_unstemmed | Gaining momentum managing the diffusion of innovations editor, Joe Tidd |
| title_short | Gaining momentum |
| title_sort | gaining momentum managing the diffusion of innovations |
| title_sub | managing the diffusion of innovations |
| topic | Diffusion of innovations Technische Innovation (DE-588)4431027-4 gnd Innovationsmanagement (DE-588)4161817-8 gnd Diffusion Wirtschaft (DE-588)4139407-0 gnd Produktinnovation (DE-588)4047346-6 gnd |
| topic_facet | Diffusion of innovations Technische Innovation Innovationsmanagement Diffusion Wirtschaft Produktinnovation Aufsatzsammlung |
| url | http://www.worldscientific.com/worldscibooks/10.1142/P625#t=toc |
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