The Routledge companion to consumer behavior:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2018
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | xxviii, 535 Seiten Illustrationen, Diagramme |
| ISBN: | 9781138695160 |
Internformat
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| 245 | 1 | 0 | |a The Routledge companion to consumer behavior |c edited by Michael R. Solomon & Tina M. Lowrey |
| 264 | 1 | |a New York ; London |b Routledge |c 2018 | |
| 300 | |a xxviii, 535 Seiten |b Illustrationen, Diagramme | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
List of Illustrations x
List of Contributor Biographies xii
Preface xxinii
PARTI
Introduction 1
1 A History of the Study of Consumer Behavior 3
Sidney J Levy
2 Climate, Culture, and Consumption: Connecting the Dots 14
Jagdish N Sheth
PART II
Well-Being 19
3 Materialism: Conceptualizations, Antecedents, and Consequences 21
Nimish Rustagi and L.J. Shrum
4 The Therapeutic Utility of Shopping: Retail Therapy, Emotion
Regulation, and Well-Being 38
Leonard Lee and Tim M. Bottger
PART III
Perception 63
5 Drivers, Consequences, and Remedies of Biased Size
Perceptions in Marketing 65
Nailya Ordabayeva and Pierre Chandon
v
Contents
6 Implications of Product Anthropomorphism Through Design 82
Ana Valenzuela and Rhonda Hadi
PART IV
Learning and Memory 97
7 The Recall and Use of Narratives as Declarative and Procedural
C onsum er Kn owle dge 9 9
Robert S. Wyer Jr. and Tao Tao
8 The Lies Consumers Tell: The Opportunities and Challenges of
Studying Consumer Deception 118
Christina I. Anthony and Elizabeth Cowley
PARTV
Self/Gender 131
9 The Interplay of the Desired and Undesired Selves in
Everyday Consumption 133
Chihling Liu and Margaret K. Hogg
10 Gender and the Self: Traversing Feminisms, Masculinities,
and Intersectionality Toward Transformative Perspectives 147
Linda Tuncay Zayer, Catherine A. Coleman, Wendy Hein,
Jon Littlefield, and Laurel Steirfield
PART VI
Motivation/Values/Personality 163
11 Social Values in Consumer Psychology: Key Determinants of
Human Behavior 165
Wang Suk Suh and Lynn R. Kahle
12 The Dynamics of Multiple Goal Pursuit: Situation and
Personality as Determinants of Goal Stickiness and Switching 175
Stiresh Ramanathan
PART VII
Decision Making 191
13 Pricing in the Digital Age: Implications for Consumer Behavior 193
Russell S. Winer
vi
Contents
14 The Quantified Self: Self-Regulation in Cyborg Consumers 208
Rachel Ashman,Julia IVolny, and Afichacl R. Solomon
PART VIII
Attitudes and Branding 225
15 How Consumers’Attitudes Toward Brands are Shaped 227
IDattiellc J. Brick and Susan Fournier
16 Brand Attitude Structure 243
Frank R. Kardcs, Ruth Pogacar, Roseau։։ Hassey, and Ruotncng IVu
PART IX
Language 261
17 The Influence of Marketing Language on Brand Attitudes and Choice 263
Ruth Pogacar, Tina A4. Lowrcy, and L.J. Shrutn
18 On the Search for the Perfect Brand Name 276
Sascha Topolinski
PART X
Buying/Retailing/Services/Disposal 289
19 How Retailing Cues Influence Shopping Perceptions and Behavior 291
Dhruv Grcwal,Anne L. and Lauren S. Bcitelspachcr
20 UsingVisual Design to Improve Customer Perceptions of
Online Assortments 304
Barbara E. Kahn
PART XI
Family 329
21 Power and Gender Dynamics in Contemporary Families 331
Gokcctt Coskuner-Balli and Samantha N. N Cross
22 Conducting International Consumer Research with Children:
Challenges and Potential Solutions 346
Tina A1. Lowrey, Lan Nguyen Cliaplin, Agnes Nairn, Aysen Bakir;
Verollen Gaubcrghc, Elodie Gcntina, Liselot Huddcrs, Hu a Li,
Fiona Spotstvood, and Anna Maria Zawadzka
vii
Contents
PART XII
Groups/Social Media 361
23 Social Media 363
Ashlee Humphreys
24 Segmented Clusters versus Social Groupings and Status Games:
The Changing Landscape of Luxury Consumers 380
Laurel Steinfield
PART XIII
Subcultures 399
25 Community Lost: The Unrealized Collaborative Market Potential
of Credit Unions 401
Hope Jensen Schau and Albert M. Muniz Jr.
26 Co-constructing Institutions One Brick at a Time: Appropriation
and Deliberation on LEGO Ideas 422
Albert M. Muniz Jr. and Marie Taillard
PART XIV
Social Class/Power 443
27 The Hidden Hand of Social Class 445
Paul Henry and Marylouise Caldwell
28 Impoverished Consumers: What We Know, What We Don’t Know,
and What We Should Do 459
Ronald Paul Hill
PART XV
Culture 471
29 Multiple Shades of Culture: Insights from Experimental
Consumer Research 473
Zeynep Gürhan-Canli, Gülen Sarial-Abi, and Ceren Hayran
30 The Case for Exploring Cultural Rituals as
Consumption Contexts 489
Cele C. Otnes
viii
Contents
PART XVI
Applied Consumer Behavior 507
31 Consumer Behavior in the Marketing Information Ecosystem 509
John Wittenbraker and Norbert Wirth
32 Emerging Trends for Consumer Behavior Practitioners 521
Jim Multar։
Index 527
|
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| discipline | Soziologie Psychologie Wirtschaftswissenschaften |
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| indexdate | 2024-07-10T07:57:26Z |
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| isbn | 9781138695160 |
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| spelling | The Routledge companion to consumer behavior edited by Michael R. Solomon & Tina M. Lowrey New York ; London Routledge 2018 xxviii, 535 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturangaben Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s b DE-604 Solomon, Michael R. 1956- (DE-588)129227684 edt Lowrey, Tina M. 1959- (DE-588)14292508X edt Erscheint auch als Online-Ausgabe 978-1-315-52693-5 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030021963&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The Routledge companion to consumer behavior Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
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| title | The Routledge companion to consumer behavior |
| title_auth | The Routledge companion to consumer behavior |
| title_exact_search | The Routledge companion to consumer behavior |
| title_full | The Routledge companion to consumer behavior edited by Michael R. Solomon & Tina M. Lowrey |
| title_fullStr | The Routledge companion to consumer behavior edited by Michael R. Solomon & Tina M. Lowrey |
| title_full_unstemmed | The Routledge companion to consumer behavior edited by Michael R. Solomon & Tina M. Lowrey |
| title_short | The Routledge companion to consumer behavior |
| title_sort | the routledge companion to consumer behavior |
| topic | Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Consumer behavior Verbraucherverhalten Marketing Aufsatzsammlung |
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