Integrated marketing communication: advertising and promotion in a digital world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2018
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xix, 230 Seiten Diagramme |
| ISBN: | 9781138695443 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV044622877 | ||
| 003 | DE-604 | ||
| 005 | 20240325 | ||
| 007 | t | ||
| 008 | 171113s2018 xxu|||| |||| 00||| eng d | ||
| 010 | |a 017005832 | ||
| 020 | |a 9781138695443 |c pbk |9 978-1-138-69544-3 | ||
| 035 | |a (OCoLC)1013542485 | ||
| 035 | |a (DE-599)BVBBV044622877 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-1050 |a DE-521 | ||
| 050 | 0 | |a HF6146.I58 | |
| 082 | 0 | |a 659.14/4 |2 23 | |
| 084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Juska, Jerome M. |0 (DE-588)1261371887 |4 aut | |
| 245 | 1 | 0 | |a Integrated marketing communication |b advertising and promotion in a digital world |c Jerome M. Juska |
| 264 | 1 | |a New York ; London |b Routledge, Taylor & Francis Group |c 2018 | |
| 300 | |a xix, 230 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Internet marketing | |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internet |0 (DE-588)4308416-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Werbung |0 (DE-588)7636951-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Internet |0 (DE-588)4308416-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Online-Werbung |0 (DE-588)7636951-1 |D s |
| 689 | 1 | 1 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 1 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, hbk |z 978-1-138-69543-6 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-315-52681-2 |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030021110&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030021110 | ||
Datensatz im Suchindex
| _version_ | 1804178025658449920 |
|---|---|
| adam_text | INTEGRATED MARKETING COMMUNICATION
/ JUSKA, JEROME M.YYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
WHAT IS INTEGRATED MARKETING COMMUNICATIONS?
DIGITAL MEDIA ENVIRONMENTS
IMC BUDGETS AND OBJECTIVES
BRAND RESEARCH AND CONSUMER INSIGHTS
TARGET AUDIENCES AND SEGMENTATION
CREATIVE DEVELOPMENT
MEDIA PLANNING METHODS
ADVERTISING CAMPAIGNS
SALES PROMOTION STRATEGIES
BRAND VISIBILITY PROGRAMS
PUBLIC RELATIONS STRATEGIES
THE IMC PLAN
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Juska, Jerome M. |
| author_GND | (DE-588)1261371887 |
| author_facet | Juska, Jerome M. |
| author_role | aut |
| author_sort | Juska, Jerome M. |
| author_variant | j m j jm jmj |
| building | Verbundindex |
| bvnumber | BV044622877 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.I58 |
| callnumber-search | HF6146.I58 |
| callnumber-sort | HF 46146 I58 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 QP 630 |
| ctrlnum | (OCoLC)1013542485 (DE-599)BVBBV044622877 |
| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02034nam a2200517 c 4500</leader><controlfield tag="001">BV044622877</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240325 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">171113s2018 xxu|||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">017005832</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781138695443</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-138-69544-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1013542485</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044622877</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-521</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF6146.I58</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.14/4</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Juska, Jerome M.</subfield><subfield code="0">(DE-588)1261371887</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Integrated marketing communication</subfield><subfield code="b">advertising and promotion in a digital world</subfield><subfield code="c">Jerome M. Juska</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York ; London</subfield><subfield code="b">Routledge, Taylor & Francis Group</subfield><subfield code="c">2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xix, 230 Seiten</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internet</subfield><subfield code="0">(DE-588)4308416-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Werbung</subfield><subfield code="0">(DE-588)7636951-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Internet</subfield><subfield code="0">(DE-588)4308416-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Online-Werbung</subfield><subfield code="0">(DE-588)7636951-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, hbk</subfield><subfield code="z">978-1-138-69543-6</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-315-52681-2</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030021110&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030021110</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV044622877 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:57:25Z |
| institution | BVB |
| isbn | 9781138695443 |
| language | English |
| lccn | 017005832 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030021110 |
| oclc_num | 1013542485 |
| open_access_boolean | |
| owner | DE-1050 DE-521 |
| owner_facet | DE-1050 DE-521 |
| physical | xix, 230 Seiten Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Juska, Jerome M. (DE-588)1261371887 aut Integrated marketing communication advertising and promotion in a digital world Jerome M. Juska New York ; London Routledge, Taylor & Francis Group 2018 xix, 230 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Internet advertising Internet marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Internet (DE-588)4308416-3 s DE-604 Online-Werbung (DE-588)7636951-1 s Online-Marketing (DE-588)7706419-7 s Erscheint auch als Druck-Ausgabe, hbk 978-1-138-69543-6 Erscheint auch als Online-Ausgabe 978-1-315-52681-2 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030021110&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Juska, Jerome M. Integrated marketing communication advertising and promotion in a digital world Internet advertising Internet marketing Online-Marketing (DE-588)7706419-7 gnd Internet (DE-588)4308416-3 gnd Marketing (DE-588)4037589-4 gnd Online-Werbung (DE-588)7636951-1 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4308416-3 (DE-588)4037589-4 (DE-588)7636951-1 (DE-588)4123623-3 |
| title | Integrated marketing communication advertising and promotion in a digital world |
| title_auth | Integrated marketing communication advertising and promotion in a digital world |
| title_exact_search | Integrated marketing communication advertising and promotion in a digital world |
| title_full | Integrated marketing communication advertising and promotion in a digital world Jerome M. Juska |
| title_fullStr | Integrated marketing communication advertising and promotion in a digital world Jerome M. Juska |
| title_full_unstemmed | Integrated marketing communication advertising and promotion in a digital world Jerome M. Juska |
| title_short | Integrated marketing communication |
| title_sort | integrated marketing communication advertising and promotion in a digital world |
| title_sub | advertising and promotion in a digital world |
| topic | Internet advertising Internet marketing Online-Marketing (DE-588)7706419-7 gnd Internet (DE-588)4308416-3 gnd Marketing (DE-588)4037589-4 gnd Online-Werbung (DE-588)7636951-1 gnd |
| topic_facet | Internet advertising Internet marketing Online-Marketing Internet Marketing Online-Werbung Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030021110&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT juskajeromem integratedmarketingcommunicationadvertisingandpromotioninadigitalworld |