Handbook of research on promotional strategies and consumer influence in the service sector:
"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"...
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference
2016
|
| Series: | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
|
| Subjects: | |
| Summary: | "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"... |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xxxv, 492 pages Illustrationen 29 cm |
| ISBN: | 9781522501435 |
Staff View
MARC
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| 245 | 1 | 0 | |a Handbook of research on promotional strategies and consumer influence in the service sector |c Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India |
| 264 | 1 | |a Hershey, PA |b Business Science Reference |c 2016 | |
| 300 | |a xxxv, 492 pages |b Illustrationen |c 29 cm | ||
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| 490 | 0 | |a Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series | |
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| 520 | |a "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"... | ||
| 650 | 4 | |a Service industries | |
| 650 | 4 | |a Management |x Technological innovations | |
| 650 | 4 | |a Consumer behavior | |
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| 700 | 1 | |a Panwar, Upendra Singh |d 1985- |0 (DE-588)1105431975 |4 edt | |
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| 700 | 1 | |a Ray, Nilanjan |d 1984- |0 (DE-588)1079500588 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 9781522501442 |
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| indexdate | 2024-07-10T07:57:24Z |
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| isbn | 9781522501435 |
| language | English |
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| physical | xxxv, 492 pages Illustrationen 29 cm |
| publishDate | 2016 |
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| publisher | Business Science Reference |
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| series2 | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series |
| spelling | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India Hershey, PA Business Science Reference 2016 xxxv, 492 pages Illustrationen 29 cm txt rdacontent n rdamedia nc rdacarrier Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series Includes bibliographical references and index "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"... Service industries Management Technological innovations Consumer behavior 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Panwar, Upendra Singh 1985- (DE-588)1105431975 edt Kumar, Raj 1959- (DE-588)1063653304 edt Ray, Nilanjan 1984- (DE-588)1079500588 edt Erscheint auch als Online-Ausgabe 9781522501442 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Handbook of research on promotional strategies and consumer influence in the service sector Service industries Management Technological innovations Consumer behavior |
| subject_GND | (DE-588)4143413-4 |
| title | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_auth | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_exact_search | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_full | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India |
| title_fullStr | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India |
| title_full_unstemmed | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India |
| title_short | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_sort | handbook of research on promotional strategies and consumer influence in the service sector |
| topic | Service industries Management Technological innovations Consumer behavior |
| topic_facet | Service industries Management Technological innovations Consumer behavior Aufsatzsammlung |
| work_keys_str_mv | AT panwarupendrasingh handbookofresearchonpromotionalstrategiesandconsumerinfluenceintheservicesector AT kumarraj handbookofresearchonpromotionalstrategiesandconsumerinfluenceintheservicesector AT raynilanjan handbookofresearchonpromotionalstrategiesandconsumerinfluenceintheservicesector |