APA (7th ed.) Citation

Panwar, U. S., Kumar, R., & Ray, N. (2016). Handbook of research on promotional strategies and consumer influence in the service sector. Business Science Reference.

Chicago Style (17th ed.) Citation

Panwar, Upendra Singh, Raj Kumar, and Nilanjan Ray. Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector. Hershey, PA: Business Science Reference, 2016.

MLA (9th ed.) Citation

Panwar, Upendra Singh, et al. Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector. Business Science Reference, 2016.