Panwar, U. S., Kumar, R., & Ray, N. (2016). Handbook of research on promotional strategies and consumer influence in the service sector. Business Science Reference.
Chicago-Zitierstil (17. Ausg.)Panwar, Upendra Singh, Raj Kumar, und Nilanjan Ray. Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector. Hershey, PA: Business Science Reference, 2016.
MLA-Zitierstil (9. Ausg.)Panwar, Upendra Singh, et al. Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector. Business Science Reference, 2016.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.