The TV brand builders: how to win audiences and influence viewers
"In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets, and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? With illustrations an...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
KoganPage
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets, and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? With illustrations and examples drawn from major broadcasters such as Fox, AMC, and HBO, the marketing, advertising, and design techniques that work best in TV are brought to life in The TV Brand Builders, from launching blockbuster dramas to promoting major sporting events and from building online trailers to creating entirely new TV channels.The TV Brand Builders provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices, and social media. The book showcases popular shows including "American Horror Story," "Mad Men," and "Doctor Who," features interviews with leading practitioners, and is supported by a video-rich stream of online resources. "... "The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Practical advice and strategic insight is blended with insightful stories from the ratings front line. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+"... |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xv, 328 pages illustrations 24 cm |
| ISBN: | 9780749476687 |
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| 520 | |a "The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Practical advice and strategic insight is blended with insightful stories from the ratings front line. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+"... | ||
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| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General / bisacsh | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Industries / Media & Communications Industries / bisacsh | |
| 650 | 4 | |a Television broadcasting |x Marketing | |
| 650 | 4 | |a Television programs |x Marketing | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Advertising & Promotion | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Industries / Media & Communications Industries | |
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Datensatz im Suchindex
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| adam_text | THE TV BRAND BUILDERS
/ / / / / / BRYANT, ANDYYYEAUTHOR
: : : : : : 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
^^ - THE WATER COOLER ON STEROIDS
WORD OF MOUTH AMPLIFIED
IT S ALL ABOUT THE FANS
A GAS IN YOUR SYSTEM
BEFORE, DURING AND AFTER
BETWEEN THE TENT POLES
BIG DATA
LAUNCHING WITH SOCIAL
BUILDING A FOLLOWING
BEING THE FIRST
BEING RESPONSIVE
FORGING NEW BONDS
KEEP IT IN PERSPECTIVE
NOTES16 THE FUTURE OF TV MARKETING: SEISMIC CHANGE, TIMELESS PRINCIPLES
THE ENDURING POWER OF HITS
THE CONCEPT OF A CHANNEL BRAND WILL ENDURE
THE NATURE OF A CURATORIAL TV BRAND WILL EVOLVE
PRODUCER BRANDS NEED TO ASSERT THEMSELVES
THE IMPORTANCE OF TV MASTERBRANDS WILL GROW
ON-DEMAND BRANDS NEED TO INCREASE CONSUMER AFFINITY
USAGE-BASED PROMOTION WILL INCREASE
PERSONALIZATION COULD TRANSFORM RELATIONSHIPS WITH VIEWERS
THE FUTURE WILL BE A HYBRID ONE
OUR MANIFESTO REDUX
NOTESABOUT THE AUTHORS
INDEX
DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
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| building | Verbundindex |
| bvnumber | BV044621280 |
| callnumber-first | H - Social Science |
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| dewey-full | 384.55068/8 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 384 - Communications |
| dewey-raw | 384.55068/8 |
| dewey-search | 384.55068/8 |
| dewey-sort | 3384.55068 18 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| spelling | Bryant, Andy aut The TV brand builders how to win audiences and influence viewers Andy Bryant, Charlie Mawer London KoganPage [2016] xv, 328 pages illustrations 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets, and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? With illustrations and examples drawn from major broadcasters such as Fox, AMC, and HBO, the marketing, advertising, and design techniques that work best in TV are brought to life in The TV Brand Builders, from launching blockbuster dramas to promoting major sporting events and from building online trailers to creating entirely new TV channels.The TV Brand Builders provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices, and social media. The book showcases popular shows including "American Horror Story," "Mad Men," and "Doctor Who," features interviews with leading practitioners, and is supported by a video-rich stream of online resources. "... "The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Practical advice and strategic insight is blended with insightful stories from the ratings front line. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+"... BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications Industries / bisacsh Television broadcasting Marketing Television programs Marketing Branding (Marketing) BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Industries / Media & Communications Industries Mawer, Charlie aut Erscheint auch als Online-Ausgabe Bryant, Andy, author TV brand builders London ; Philadelphia : Kogan Page, 2016 9780749476700 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030019548&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bryant, Andy Mawer, Charlie The TV brand builders how to win audiences and influence viewers BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications Industries / bisacsh Television broadcasting Marketing Television programs Marketing Branding (Marketing) BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Industries / Media & Communications Industries |
| title | The TV brand builders how to win audiences and influence viewers |
| title_auth | The TV brand builders how to win audiences and influence viewers |
| title_exact_search | The TV brand builders how to win audiences and influence viewers |
| title_full | The TV brand builders how to win audiences and influence viewers Andy Bryant, Charlie Mawer |
| title_fullStr | The TV brand builders how to win audiences and influence viewers Andy Bryant, Charlie Mawer |
| title_full_unstemmed | The TV brand builders how to win audiences and influence viewers Andy Bryant, Charlie Mawer |
| title_short | The TV brand builders |
| title_sort | the tv brand builders how to win audiences and influence viewers |
| title_sub | how to win audiences and influence viewers |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications Industries / bisacsh Television broadcasting Marketing Television programs Marketing Branding (Marketing) BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Industries / Media & Communications Industries |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications Industries / bisacsh Television broadcasting Marketing Television programs Marketing Branding (Marketing) BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Industries / Media & Communications Industries |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030019548&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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