Experiencing public relations: international voices
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2018
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext Inhaltsverzeichnis Klappentext |
| Beschreibung: | Includes index |
| Beschreibung: | xiii, 226 Seiten |
| ISBN: | 9781138632448 |
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Datensatz im Suchindex
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| adam_text | CONTENTS List offigures List of tables List of contributors 1 Introduction: experiencing public relations vii viii ix 1 Elizabeth Bridgen and Dejan Verčič 2 Experiencing public relations as an academic discipline: What do scholarly views and published research tell us? 6 Alenka Jelen-Sanchez 3 Dealing in facts 26 Howard Nothhafi 4 Confessions of a public relations practitioner: hidden life in the open plan office 39 Paul Willis 5 Personality in practice 51 Sarah Williams 6 Pubhc relations as ‘dirty work’ 66 Elizabeth Bridgen 7 The anatomy of a spokesperson in South Africa: sometimes a lie is kinder than a truth (African proverb) Ronél Rensburg 81
vi Contents 8 ‘Can you see me?’ Images of public relations in Babylon Kate Fitch 9 Public relations in fiction Philip Young 10 Social media and the rise of visual rhetoric: implications for public relations theory and practice Ganga S. Dhanesh 11 From propaganda to public diplomacy: the Chinese context Chun-Ju Flora Hung-Baesecke and Minghua Xu 12 Influences of postcolonialism over the understanding and evolution of public relations in Latin America Juan-Carlos Molleda, Ana Maria Suarez Monsalve, Andreia Silveira Athaydes, Gabriel Sadi, Elim Hernández and Ricardo Valencia 13 Fanning the flames of discontent: public relations as a radical activity Øyvind Ihlen 14 Subversion practices: from coercion to attraction Sergei A. Samoilenko 95 105 123 137 152 165 174 15 Analysing terrorist use of public relations: ISIS and Al Qaeda Greg Simons 194 16 Epilogue: How people experience public relations: applying Martin Bubersphenomenology to ‘PR tree’ Jordi Xifra 209 Index 217
Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those both outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world. Chapters feature work from some of the world s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media on this medium and a study of dirty work within the PR industry. The book also explores international PR practices, presenting analysis from contributors based in Argentina, Australia, Brazil, Colombia, El Salvador, Germany, India, Mexico, New Zealand, Norway, Poland, Russia, Slovenia, South Africa, Spain, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the frontstage scholarship of public relations to bring together stories of public relations in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.
CONTENTS List offigures List of tables List of contributors 1 Introduction: experiencing public relations vii viii ix 1 Elizabeth Bridgen and Dejan Verčič 2 Experiencing public relations as an academic discipline: What do scholarly views and published research tell us? 6 Alenka Jelen-Sanchez 3 Dealing in facts 26 Howard Nothhafi 4 Confessions of a public relations practitioner: hidden life in the open plan office 39 Paul Willis 5 Personality in practice 51 Sarah Williams 6 Pubhc relations as ‘dirty work’ 66 Elizabeth Bridgen 7 The anatomy of a spokesperson in South Africa: sometimes a lie is kinder than a truth (African proverb) Ronél Rensburg 81
vi Contents 8 ‘Can you see me?’ Images of public relations in Babylon Kate Fitch 9 Public relations in fiction Philip Young 10 Social media and the rise of visual rhetoric: implications for public relations theory and practice Ganga S. Dhanesh 11 From propaganda to public diplomacy: the Chinese context Chun-Ju Flora Hung-Baesecke and Minghua Xu 12 Influences of postcolonialism over the understanding and evolution of public relations in Latin America Juan-Carlos Molleda, Ana Maria Suarez Monsalve, Andreia Silveira Athaydes, Gabriel Sadi, Elim Hernández and Ricardo Valencia 13 Fanning the flames of discontent: public relations as a radical activity Øyvind Ihlen 14 Subversion practices: from coercion to attraction Sergei A. Samoilenko 95 105 123 137 152 165 174 15 Analysing terrorist use of public relations: ISIS and Al Qaeda Greg Simons 194 16 Epilogue: How people experience public relations: applying Martin Bubersphenomenology to ‘PR tree’ Jordi Xifra 209 Index 217
Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those both outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world. Chapters feature work from some of the world s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media on this medium and a study of dirty work within the PR industry. The book also explores international PR practices, presenting analysis from contributors based in Argentina, Australia, Brazil, Colombia, El Salvador, Germany, India, Mexico, New Zealand, Norway, Poland, Russia, Slovenia, South Africa, Spain, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the frontstage scholarship of public relations to bring together stories of public relations in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.
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| spelling | Experiencing public relations international voices edited by Elizabeth Bridgen and Dejan Verčič London ; New York Routledge 2018 xiii, 226 Seiten txt rdacontent n rdamedia nc rdacarrier Includes index Public relations Cross-cultural studies Intercultural communication Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Bridgen, Elizabeth (DE-588)1149827912 edt Verčič, Dejan ca. 20. Jh. (DE-588)1232329835 edt Erscheint auch als Druck-Ausgabe, hbk 978-1-138-63243-1 Erscheint auch als Online-Ausgabe 978-1-315-20825-1 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030018091&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030018091&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030018091&sequence=000005&line_number=0003&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030018091&sequence=000007&line_number=0004&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title | Experiencing public relations international voices |
| title_auth | Experiencing public relations international voices |
| title_exact_search | Experiencing public relations international voices |
| title_full | Experiencing public relations international voices edited by Elizabeth Bridgen and Dejan Verčič |
| title_fullStr | Experiencing public relations international voices edited by Elizabeth Bridgen and Dejan Verčič |
| title_full_unstemmed | Experiencing public relations international voices edited by Elizabeth Bridgen and Dejan Verčič |
| title_short | Experiencing public relations |
| title_sort | experiencing public relations international voices |
| title_sub | international voices |
| topic | Public relations Cross-cultural studies Intercultural communication Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Public relations Cross-cultural studies Intercultural communication Öffentlichkeitsarbeit Aufsatzsammlung |
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