Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Florence
Taylor and Francis
2017
|
Ausgabe: | 5th ed |
Schlagworte: | |
Online-Zugang: | DE-859 |
Beschreibung: | Description based on publisher supplied metadata and other sources |
Beschreibung: | 1 online resource (691 pages) |
ISBN: | 9781317276722 9781315640341 |
Internformat
MARC
LEADER | 00000nmm a2200000zc 4500 | ||
---|---|---|---|
001 | BV044600863 | ||
003 | DE-604 | ||
005 | 20241010 | ||
007 | cr|uuu---uuuuu | ||
008 | 171107s2017 |||| o||u| ||||||eng d | ||
020 | |a 9781317276722 |9 978-1-317-27672-2 | ||
020 | |a 9781315640341 |9 978-1-315-64034-1 | ||
035 | |a (ZDB-30-PQE)EBC4834186 | ||
035 | |a (ZDB-89-EBL)EBL4834186 | ||
035 | |a (ZDB-38-EBR)ebr11368834 | ||
035 | |a (OCoLC)982018677 | ||
035 | |a (DE-599)BVBBV044600863 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-859 | ||
082 | 0 | |a 658.872 | |
084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
100 | 1 | |a Chaffey, Dave |d 1963- |e Verfasser |0 (DE-588)131879537 |4 aut | |
245 | 1 | 0 | |a Digital Marketing Excellence |b Planning, Optimizing and Integrating Online Marketing |
250 | |a 5th ed | ||
264 | 1 | |a Florence |b Taylor and Francis |c 2017 | |
264 | 4 | |c © 2017 | |
300 | |a 1 online resource (691 pages) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a Description based on publisher supplied metadata and other sources | ||
650 | 4 | |a Internet marketing | |
650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Telemarketing |0 (DE-588)4215401-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |8 1\p |5 DE-604 | |
689 | 1 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
689 | 1 | |8 2\p |5 DE-604 | |
689 | 2 | 0 | |a Telemarketing |0 (DE-588)4215401-7 |D s |
689 | 2 | |8 3\p |5 DE-604 | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Chaffey, Dave |t Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing |d Florence : Taylor and Francis,c2017 |z 9781138191709 |
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
912 | |a ZDB-30-PQE |a ZDB-4-NLEBK | ||
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029999298 | |
966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1496981 |l DE-859 |p ZDB-4-NLEBK |q FKE_PDA_NLEBK_Kauf |x Aggregator |3 Volltext |
Datensatz im Suchindex
_version_ | 1812520790537535488 |
---|---|
adam_text | |
any_adam_object | |
author | Chaffey, Dave 1963- |
author_GND | (DE-588)131879537 |
author_facet | Chaffey, Dave 1963- |
author_role | aut |
author_sort | Chaffey, Dave 1963- |
author_variant | d c dc |
building | Verbundindex |
bvnumber | BV044600863 |
classification_rvk | QP 650 |
collection | ZDB-30-PQE ZDB-4-NLEBK |
ctrlnum | (ZDB-30-PQE)EBC4834186 (ZDB-89-EBL)EBL4834186 (ZDB-38-EBR)ebr11368834 (OCoLC)982018677 (DE-599)BVBBV044600863 |
dewey-full | 658.872 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.872 |
dewey-search | 658.872 |
dewey-sort | 3658.872 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 5th ed |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000zc 4500</leader><controlfield tag="001">BV044600863</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20241010</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">171107s2017 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781317276722</subfield><subfield code="9">978-1-317-27672-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315640341</subfield><subfield code="9">978-1-315-64034-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC4834186</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL4834186</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-38-EBR)ebr11368834</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)982018677</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044600863</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-859</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.872</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Chaffey, Dave</subfield><subfield code="d">1963-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131879537</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Digital Marketing Excellence</subfield><subfield code="b">Planning, Optimizing and Integrating Online Marketing</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">5th ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Florence</subfield><subfield code="b">Taylor and Francis</subfield><subfield code="c">2017</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (691 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Telemarketing</subfield><subfield code="0">(DE-588)4215401-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Telemarketing</subfield><subfield code="0">(DE-588)4215401-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Chaffey, Dave</subfield><subfield code="t">Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing</subfield><subfield code="d">Florence : Taylor and Francis,c2017</subfield><subfield code="z">9781138191709</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029999298</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1496981</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">FKE_PDA_NLEBK_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV044600863 |
illustrated | Not Illustrated |
indexdate | 2024-10-10T10:02:05Z |
institution | BVB |
isbn | 9781317276722 9781315640341 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029999298 |
oclc_num | 982018677 |
open_access_boolean | |
owner | DE-859 |
owner_facet | DE-859 |
physical | 1 online resource (691 pages) |
psigel | ZDB-30-PQE ZDB-4-NLEBK ZDB-4-NLEBK FKE_PDA_NLEBK_Kauf |
publishDate | 2017 |
publishDateSearch | 2017 |
publishDateSort | 2017 |
publisher | Taylor and Francis |
record_format | marc |
spelling | Chaffey, Dave 1963- Verfasser (DE-588)131879537 aut Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing 5th ed Florence Taylor and Francis 2017 © 2017 1 online resource (691 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Internet marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Telemarketing (DE-588)4215401-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Marketing (DE-588)4037589-4 s 1\p DE-604 Online-Marketing (DE-588)7706419-7 s 2\p DE-604 Telemarketing (DE-588)4215401-7 s 3\p DE-604 Erscheint auch als Druck-Ausgabe Chaffey, Dave Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing Florence : Taylor and Francis,c2017 9781138191709 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Chaffey, Dave 1963- Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing Internet marketing Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Telemarketing (DE-588)4215401-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
subject_GND | (DE-588)7706419-7 (DE-588)4037589-4 (DE-588)4215401-7 (DE-588)4592128-3 |
title | Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing |
title_auth | Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing |
title_exact_search | Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing |
title_full | Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing |
title_fullStr | Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing |
title_full_unstemmed | Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing |
title_short | Digital Marketing Excellence |
title_sort | digital marketing excellence planning optimizing and integrating online marketing |
title_sub | Planning, Optimizing and Integrating Online Marketing |
topic | Internet marketing Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Telemarketing (DE-588)4215401-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
topic_facet | Internet marketing Online-Marketing Marketing Telemarketing Electronic Commerce |
work_keys_str_mv | AT chaffeydave digitalmarketingexcellenceplanningoptimizingandintegratingonlinemarketing |