Diversity in advertising: broadening the scope of research directions
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Mahwah, New Jersey
Lawrence Erlbaum
2004
|
| Schriftenreihe: | Advertising and consumer psychology
|
| Schlagworte: | |
| Beschreibung: | Description based on print version record |
| Beschreibung: | 1 online resource (472 pages) illustrations |
| ISBN: | 9781410610072 |
Internformat
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| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Consumers |x Attitudes | |
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Datensatz im Suchindex
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| author2 | Williams, Jerome D. 1947- Lee, Wei-Na 1957- Haugtvedt, Curtis P. 1958- |
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| author_facet | Williams, Jerome D. 1947- Lee, Wei-Na 1957- Haugtvedt, Curtis P. 1958- |
| building | Verbundindex |
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| dewey-full | 659.1/08 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/08 |
| dewey-search | 659.1/08 |
| dewey-sort | 3659.1 18 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Diversity in advertising broadening the scope of research directions edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt Mahwah, New Jersey Lawrence Erlbaum 2004 1 online resource (472 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Advertising and consumer psychology Description based on print version record Psychologie Advertising Psychological aspects Communication in marketing Consumers Attitudes Soziale Ungleichheit (DE-588)4055736-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf 1\p (DE-588)1071861417 Konferenzschrift 1999 San Antonio Tex. gnd-content USA (DE-588)4078704-7 g Soziale Ungleichheit (DE-588)4055736-4 s Werbung (DE-588)4065541-6 s 2\p DE-604 Williams, Jerome D. 1947- edt Lee, Wei-Na 1957- edt Haugtvedt, Curtis P. 1958- edt Erscheint auch als Druck-Ausgabe Diversity in advertising : broadening the scope of research directions Mahwah, New Jersey : Lawrence Erlbaum, 2004 xxi, 447 pages ; 24 cm Advertising and consumer psychology 9780805847949 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Diversity in advertising broadening the scope of research directions Psychologie Advertising Psychological aspects Communication in marketing Consumers Attitudes Soziale Ungleichheit (DE-588)4055736-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4055736-4 (DE-588)4065541-6 (DE-588)4078704-7 (DE-588)1071861417 |
| title | Diversity in advertising broadening the scope of research directions |
| title_auth | Diversity in advertising broadening the scope of research directions |
| title_exact_search | Diversity in advertising broadening the scope of research directions |
| title_full | Diversity in advertising broadening the scope of research directions edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt |
| title_fullStr | Diversity in advertising broadening the scope of research directions edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt |
| title_full_unstemmed | Diversity in advertising broadening the scope of research directions edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt |
| title_short | Diversity in advertising |
| title_sort | diversity in advertising broadening the scope of research directions |
| title_sub | broadening the scope of research directions |
| topic | Psychologie Advertising Psychological aspects Communication in marketing Consumers Attitudes Soziale Ungleichheit (DE-588)4055736-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Psychologie Advertising Psychological aspects Communication in marketing Consumers Attitudes Soziale Ungleichheit Werbung USA Konferenzschrift 1999 San Antonio Tex. |
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