Value-based marketing strategy: pricing and costs for relationship marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wilmington, Delaware
Vernon Press
[2014]
|
| Schlagworte: | |
| Online-Zugang: | FCO01 |
| Beschreibung: | Description based on online resource; title from PDF title page (ebrary, viewed January 9, 2017) |
| Beschreibung: | 1 online resource (310 pages) illustrations |
| ISBN: | 9781622730537 |
Internformat
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| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |x Management | |
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Datensatz im Suchindex
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| author | López, Santiago |
| author_facet | López, Santiago |
| author_role | aut |
| author_sort | López, Santiago |
| author_variant | s l sl |
| building | Verbundindex |
| bvnumber | BV044573377 |
| collection | ZDB-30-PAD ZDB-30-PBE ZDB-30-PQE |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044573377 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:56:18Z |
| institution | BVB |
| isbn | 9781622730537 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029971899 |
| oclc_num | 967561975 |
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| physical | 1 online resource (310 pages) illustrations |
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| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Vernon Press |
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| spelling | López, Santiago aut Value-based marketing strategy pricing and costs for relationship marketing Santiago Lopez Wilmington, Delaware Vernon Press [2014] © 2014 1 online resource (310 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (ebrary, viewed January 9, 2017) Relationship marketing Marketing Marketing Management |
| spellingShingle | López, Santiago Value-based marketing strategy pricing and costs for relationship marketing Relationship marketing Marketing Marketing Management |
| title | Value-based marketing strategy pricing and costs for relationship marketing |
| title_auth | Value-based marketing strategy pricing and costs for relationship marketing |
| title_exact_search | Value-based marketing strategy pricing and costs for relationship marketing |
| title_full | Value-based marketing strategy pricing and costs for relationship marketing Santiago Lopez |
| title_fullStr | Value-based marketing strategy pricing and costs for relationship marketing Santiago Lopez |
| title_full_unstemmed | Value-based marketing strategy pricing and costs for relationship marketing Santiago Lopez |
| title_short | Value-based marketing strategy |
| title_sort | value based marketing strategy pricing and costs for relationship marketing |
| title_sub | pricing and costs for relationship marketing |
| topic | Relationship marketing Marketing Marketing Management |
| topic_facet | Relationship marketing Marketing Marketing Management |
| work_keys_str_mv | AT lopezsantiago valuebasedmarketingstrategypricingandcostsforrelationshipmarketing |