The practice of advertising:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Oxford
Elsevier Butterworth-Heinemann
2005
|
| Ausgabe: | 5th ed |
| Schlagworte: | |
| Beschreibung: | Previous ed.: 1995 Includes bibliographical references and index |
| Beschreibung: | xxiii, 367 p. |
Internformat
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| 245 | 1 | 0 | |a The practice of advertising |c edited by Adrian R. Mackay |
| 250 | |a 5th ed | ||
| 264 | 1 | |a Oxford |b Elsevier Butterworth-Heinemann |c 2005 | |
| 300 | |a xxiii, 367 p. | ||
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| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Advertising |x Methodology | |
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Datensatz im Suchindex
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5th ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:56:12Z |
| institution | BVB |
| language | English |
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| spelling | The practice of advertising edited by Adrian R. Mackay 5th ed Oxford Elsevier Butterworth-Heinemann 2005 xxiii, 367 p. txt rdacontent c rdamedia cr rdacarrier Previous ed.: 1995 Includes bibliographical references and index Advertising Advertising Methodology Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbung (DE-588)4065541-6 s 2\p DE-604 Mackay, Adrian Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The practice of advertising Advertising Advertising Methodology Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4143413-4 |
| title | The practice of advertising |
| title_auth | The practice of advertising |
| title_exact_search | The practice of advertising |
| title_full | The practice of advertising edited by Adrian R. Mackay |
| title_fullStr | The practice of advertising edited by Adrian R. Mackay |
| title_full_unstemmed | The practice of advertising edited by Adrian R. Mackay |
| title_short | The practice of advertising |
| title_sort | the practice of advertising |
| topic | Advertising Advertising Methodology Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Advertising Methodology Werbung Aufsatzsammlung |
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